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All Journal JURNAL ECONOMIA Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Journal of Digital Marketing and Halal Industry Journal of Entrepreneurship & Business Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings Journal of Islamic Economics Lariba Multifinance Jurnal Semarak Mengabdi Management Analysis Journal
Alfansi, Lizar
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : MABIS: Manajemen dan Bisnis

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Elevating satisfaction: Unleashing the power of ChatGPT with personalization, relevance, accuracy, convenience,and tech familiarity Sari, Eva Novita; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.739

Abstract

ChatGPT lacks a human supervision system to review and check all its outputs, along the way of its ability, studies found that AI conversation models might have a positive impact on various aspects of the customer experience. Therefore, this research aims to investigate the role of familiarity of technology as the mediation which accommodate the relation between perceived personalization, perceived relevant, perceived accuracy, perceived convenience toward overall satisfaction. This research was analysed by Structured Equation Modelling in the basis of Partial Least Square (SEM-PLS). Carrying 318 respondents of ChatGPT user in Indonesia. The findings of this research indicates that perceived personalization, perceived relevant, perceived accuracy, perceived convenience positively and significantly influence the familiarity with technology. Furthermore, the familiarity of technology has also positive and significant influenced the overall satisfaction. By then, this research found that the familiarity with technology in ChatGPT has partially mediates the relationship between exogenous variables on endogenous variable.
The power of information: boosting users' chatbot through trust and satisfaction in Indonesian e-commerce Syafitri, Reren; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.743

Abstract

This study aims to investigate the influence of information quality on users' interest in chatbot usage in the context of e-commerce in Indonesia, with trust and customer satisfaction as mediators. The Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis method is used in this research, with data collected from 360 respondents who are e-commerce users in Indonesia. The results of this study indicate that high information quality positively influences users' interest in chatbot usage. Additionally, consumer trust in the chatbot and the level of customer satisfaction also play a mediating role in this relationship. This research provides valuable insights for e-commerce companies in Indonesia to understand the factors influencing customer acceptance of chatbots, emphasizing the importance of ensuring high information quality, consumer trust, and customer satisfaction to enhance the interest in chatbot usage and improve service quality and customer experience.
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe Marela, Andea Ndari; Alfansi, Lizar
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.738

Abstract

This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.
Co-Authors Airlangga, Miftah Mahardhika Aprilia, Rachel Winda Asep Mulyana Atjama, Ferry Tema Barokah, Giaza Ananda budi harsanto Chaniago, Bunga Darta, Effed Efendi, Pebri Anjani Rizqi Ekaputri, Seprianti Ferry Tema Atmaja Furqon, Salsa Angraeni Guttena, Revanth Kumar Hadi, Effed Darta Hardi, Effed Darta Indriani, Reni Istiqomah, Puji Manisa Khoirala, Cindy Marela, Andea Ndari Marsyah, Selvin Muhammad Eid Balbaa Muhartini Salim Parwito Parwito, Parwito Pefriyadi, Pefriyadi Romadon, Taufik Salius Silih Sari, Eva Novita Shandy, Venny Mellandhia Syaefulloh Syafitri, Reren Veybitha, Yolanda Yesi Safita