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Journal : Journal of Mutidisciplinary Issues

Exploring Ethical and Quality Dimensions of Artificial Intelligence Influence on Trust Princes, Elfindah; Silalahi, Wilma
Journal of Multidisciplinary Issues Vol 5 No 2 (2025): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jmis.v5i2.46

Abstract

Objective – The purpose of this study is to examine how the amount of content generated by artificial intelligence (AI) is affecting the accuracy and reliability of information found online. Methodology – Using a survey-based approach conducted online with a 5-Likert scale, assessed by 10 survey items. Findings – The findings reveal that artificial intelligence does not have a direct effect on trust. Novelty – The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy.