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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Mantik Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Journal of Social Science Jurnal Manajemen Ekonomi dan Bisnis Jurnal El Rayyan: Jurnal Perbankan Syariah Community Service Progress Jurnal El Rayyan: Jurnal Perbankan Syariah Proceeding International Conference Restructuring and Transforming Law
Tanjung, Adetia Azmi
Universitas Muhammadiyah Asahan
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PENGARUH INDEKS PEMBANGUNAN MANUSIA DAN LAJU PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KOTA MEDAN TAHUN 2003-2024 Tanjung, Adetia Azmi; Affiah, Hajar; Syera, Inda Arfa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4098

Abstract

Abstract: The purpose of this study is to determine the effect of the Human Development Index and the Economic Growth Rate on the Open Unemployment Rate in Medan City from 2003 to 2024. The data used in this study is time series data for the period 2003-2024 sourced from the Central Statistics Agency (BPS) of Medan City. This study uses multiple linear analysis with the Ordinary Least Square (OLS) model processed with the eviews data processing tool. The results of the t-test research on eviews data processing, the probability of the Human Development Index is 0.0000. Where 0.0000 <0.05 so it is concluded that the Human Development Index has a significant effect on the Open Unemployment Rate. Then the variable Economic Growth Rate obtained a probability value of 0.0825. Where 0.0825> 0.05 so it can be concluded that the Economic Growth Rate does not have a partial effect on the Open Unemployment Rate. Then finally the f test was carried out. Where the probability value of the f statistic was 0.000001. This means that the Human Development Index and Economic Growth Rate have a simultaneous effect on the Open Unemployment Rate in Medan City. Keywords: Human Development Index, Economic Growth Rate, Open Unemployment Rate Abstrak: Tujuan penelitian ini untuk mengetahui pengaruh Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi terhadap Tingkat Pengangguran Terbuka di Kota Medan tahun 2003 sampai dengan tahun 2024. Data yang digunakan dalam penelitian ini adalah data time series dalam kurun waktu 2003-2024 yang bersumber dari Badan Pusat Statistik (BPS) Kota Medan. Penelitian ini menggunakan analisis linear berganda dengan model Ordinary Least Square (OLS) yang diolah dengan alat bantu olah data eviews. Hasil penelitian uji t pada olah data eviews, probabilitas Indeks Pembangunan Manusia sebesar 0.0000. Dimana 0.0000 < 0,05 sehingga disimpulkan Indeks Pembangunan Manusia berpengaruh signifikan terhadap Tingkat Pengangguran Terbuka. Kemudian variabel Laju Pertumbuhan Ekonomi diperoleh nilai probabilitas 0.0825. Dimana 0.0825 > 0.05 sehingga dapat disimpulkan bahwa Laju Pertumbuhan Ekonomi tidak berpengaruh secara parsial terhadap Tingkat Pengangguran Terbuka. Kemudian terakhir dilakukan uji f. Dimana nilai prob f statistiknya 0.000001. Artinya Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi berpengaruh secara simultan terhadap Tingkat Pengangguran Terbuka di Kota Medan.  Kata kunci: Indeks Pembangunan Manusia, Laju Pertumbuhan Ekonomi, Tingkat Pengangguran Terbuka
Investment Feasibility Analysis in Developing Medicinal Plant Business as an Economic Diversification Effort in Asahan Regency Rahmawani, Rahmawani; Syah, Syafrial; Tanjung, Adetia Azmi; Anggeraini, Faulia
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3920

Abstract

This study aims to analyze the feasibility of investment in the development of medicinal plant businesses in Asahan Regency as an effort to diversify the economy. The method used is quantitative research with a descriptive approach, including SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and PESTEL analysis to evaluate external factors that affect the business. In addition, a capital budgeting analysis was carried out using NPV (Net Present Value), PI (Profitability Index), and PP (Payback Period) to determine the feasibility of investment. The results of the SWOT analysis show that Asahan Regency has high natural resource potential and government support, although there are challenges such as limited human resource quality and infrastructure. PESTEL analysis reveals that political stability and positive economic growth support the development of the medicinal plant sector, while environmental risks and policy changes need to be watched out for. The NPV calculation produces a value of around IDR 11,636,364, indicating that this project is profitable at a 10% discount rate. The Profitability Index of 2.5 indicates investment feasibility, and the Payback Period of around 0.67 years (8 months) indicates a short time to reach breakeven. The conclusion of this study is that Asahan Regency is a suitable location for cultivating medicinal plants. Increasing human resource capacity and infrastructure development are essential to maximize investment potential in this sector. This study provides recommendations for stakeholders to improve training for farmers.
Pelatihan Pemasaran Digital Produk Scrunchie Berbahan Limbah Kain Perca untuk Meningkatkan Kompetensi Kewirausahaan Durahman Marpaung; Adetia Azmi Tanjung; Rahmawani; Hajar Affiah
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.341

Abstract

Digital marketing skills are an important competency for aspiring entrepreneurs in the digital economy. Members of the Entrepreneurship Student Activity Unit (UKM) at Muhammadiyah Asahan University had previously received training on utilizing waste fabric scraps to create economically valuable scrunchies, but still faced limitations in marketing their products. This community service activity aims to improve students' entrepreneurial competencies through digital marketing training for scrunchie products made from waste fabric scraps. The activity was held on May 12, 2026, in the Muhammadiyah Asahan University Hall, involving 44 sixth-semester students from the Management Study Program and the Accounting Study Program who are members of the Entrepreneurship Student Activity Unit. The methods used included socialization, demonstrations, practice, and evaluation. The material provided covered digital marketing concepts, the use of social media and marketplaces, product photography techniques, digital catalog preparation, promotional content creation, and branding strategies. The results of the activity showed that all participants followed the training well and were able to create digital marketing accounts, produce more attractive product photos, compose product descriptions, and create simple promotional content ready for publication on social media. This training successfully improved participants' understanding and skills in utilizing digital technology as a means of product marketing. Thus, this activity contributes to improving students' entrepreneurial competencies while expanding marketing opportunities for scrunchie products made from waste fabric as a sustainable creative business.
DEVELOPMENT STRATEGY OF RICE COMMODITY TO INCREASE FOOD SECURITY IN THE SOUTH LABUHAN BATU SECURITY TO PUSH NATIONAL ECONOMIC GROWTH Taufik Hidayah; Faulia Anggeraini; Adetia Azmi Tanjung; Rahmawani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18600208

Abstract

This study aims to analyze the development strategy of rice commodity agribusiness in improving food security and driving national economic growth in South Labuhanbatu Regency. This research is motivated by the still suboptimal management of rice agribusiness, which is characterized by production fluctuations, limited technology adoption, and the weak bargaining position of farmers in the distribution chain. The study used a mixed method approach involving 17 respondents consisting of farmers, distributors, middlemen, and absorption partners. Data collection was conducted through observation, in-depth interviews, and documentation studies. Data analysis used SWOT analysis, BCG Matrix, SPACE Matrix, and QSPM. The results show that rice agribusiness in South Labuhanbatu Regency is in the Strength–Opportunity position, Star quadrant, and aggressive strategy, which indicates high growth opportunities. The QSPM results indicate that strengthening partnerships between farmers and absorption partners is a priority strategy with the highest appeal. The novelty of this study lies in the integration of four strategic analysis tools in the context of a regional economy based on food security. The research findings provide policy implications that rice agribusiness development needs to be directed at upstream-downstream integration, strengthening farmer institutions, and price stabilization to support food security and national economic growth.
PENGARUH DIGITAL MARKETING DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS: GOKLAT KISARAN) Adetia Azmi Tanjung; Rahmawani Rahmawani
Jurnal Manajemen Ekonomi dan Bisnis Vol 4, No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v4i2.130

Abstract

AbstractGoklat Kisaran faces challenges in utilizing digital marketing and providing price discounts effectively to influence consumer purchasing decisions. The question arises whether digital marketing and price discounts influence purchasing decisions at Goklat Kisaran. This study uses a quantitative approach. The data used are primary data. The population is consumers who have made purchases at Goklat Kisaran. The sampling method applied is Simple Random Sampling. The sample used is 70 consumers from Goklat Kisaran. Data analysis involves classical assumption tests (normality, multicollinearity, and heteroscedasticity tests) multiple linear regression analysis, and hypothesis testing (F test, t test, and R2 test). Based on the simultaneous test, the results obtained are that the Digital Marketing and Price Discount variables have a significant influence simultaneously on the Purchase Decision variable.AbstrakGoklat Kisaran memiliki tantangan dalam memanfaatkan digital marketing dan pemberian price discount secara efektif sehingga mempengaruhi keputusan pembelian konsumen. Muncul pertanyaan apakah digital marketing dan price discount berpengaruh terhadap keputusan pembelian diGoklat Kisaran. Penelitian ini menggunakan pendekatan kuantitatif. Data yang dipakai adalah data primer. Populasi yaitu konsumen yang pernah melakukan pembelian di Goklat Kisaran. Metode pengambilan sampel yang diterapkan adalah Simple Random Sampling. Sampel yang digunakan berjumlah 70 konsumen dari Goklat Kisaran. Analisis data melibatkan uji asumsi klasik (uji normalitas, multikolinearitas, dan heteroskedastisitas) analisis regresi linier berganda, serta pengujian hipotesis (uji F, uji t, dan uji R2). Berdasarkan uji simultan, diperoleh hasil yaitu variabel Digital Marketing dan Price Discount memiliki pengaruh signifikan secara simultan terhadap variabel Keputusan Pembelian.
ASSESSMENT OF READINESS OF FARMERS AND MSMES FOR MEDICINAL PLANT-BASED BUSINESS DEVELOPMENT IN KABUPATEN ASAHAN Adetia Azmi Tanjung; Windi Triana; Rudy Irwansyah; Rahmawani
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21636552

Abstract

This study aims to assess the readiness of farmers and micro, small, and medium enterprises (MSMEs) for medicinal plant-based business development in Kabupaten Asahan, North Sumatra, Indonesia. A quantitative descriptive design was employed involving 150 respondents, consisting of 90 farmers and 60 MSME actors selected through purposive sampling. Data were collected using structured questionnaires, field observations, and brief interviews. Farmer readiness was measured through land availability, cultivation knowledge, production resources, post-harvest capability, market access, financing, and willingness to collaborate. MSME readiness was assessed through raw-material availability, production capability, technology adoption, product innovation, financial management, licensing, packaging, marketing, and partnership readiness. Data were analysed using frequencies, percentages, mean scores, standard deviations, and a readiness index. The results showed that farmers achieved an average readiness score of 3.47 with a readiness index of 69.4%, while MSMEs obtained an average score of 3.39 with a readiness index of 67.8%. The combined readiness index reached 68.6%, indicating that both groups were generally ready to support medicinal plant-based business development. Farmers demonstrated strong readiness in land availability, farming experience, crop diversification, and collaboration. MSMEs showed strong entrepreneurial motivation, basic processing capability, product innovation, and partnership interest. However, weaknesses remained in post-harvest handling, technology, financing, market access, licensing, product standardization, branding, and digital marketing.The study concludes that Kabupaten Asahan has a favourable foundation for medicinal plant-based business development. Nevertheless, sustainable development requires an integrated value-chain approach involving farmers, MSMEs, local government, universities, financial institutions, and private-sector partners.
Legal Protection of Copyrighted Film Clips on The TikTok Platform Arsya Yulhandi; Arief Budiono; Siska Diana Sari; Adetia Azmi Tanjung; Dang Panagaman Tamba; Nadia Bismi Hafifah; Dhia Asy Syafa
Proceeding International Conference Restructuring and Transforming Law Vol. 4 No. 1 (2025): Proceeding International Conference Restructuring and Transforming Law
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology has significantly impacted copyright protection, particularly on social media platforms such as TikTok. This study aims to examine the effects of copyright infringement involving film excerpts on TikTok and to explore potential solutions for protecting such copyrighted content. The research employs a normative legal approach with doctrinal study, focusing on the analysis of relevant laws and legal literature. The findings indicate that uploading film excerpts without permission on TikTok violates Article 9(1) of the Copyright Law, resulting in both material and immaterial losses for copyright holders, while also shaping consumer habits toward illegal content access. Furthermore, effective copyright protection can be achieved through stricter law enforcement, increased public awareness, and the development of more advanced content detection systems on TikTok, modeled after YouTube's Content ID system.
Co-Authors Affiah, Hajar Anggeraini, Faulia Arief Budiono Arsya Yulhandi Dhia Asy Syafa Durahman Marpaung Endrianur Rahman Zain Irwansyah, Rudy Nadia Bismi Hafifah Rahmawani Rahmawani Rahmawani Rahmawani Rahmawani Rasyid, MHD. Andi Siska Diana Sari Syah, Syafrial Syera, Inda Arfa Tamba, Dang Panagaman Tanjung, Uli Syahbara Taufik Hidayah Uli Syahbara Tanjung Windi Triana Windi Triana