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All Journal Jurnal Periodic Jurusan Kimia UNP Jurnal Penelitian Tanaman Industri Buletin Penelitian Tanaman Rempah dan Obat Psikodidaktika: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Jurnal Penelitian Sosial dan Ekonomi Kehutanan JURNAL AGRONIDA Jurnal Penelitian Tanaman Industri (Littri) Buletin Penelitian Tanaman Rempah dan Obat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Presidensial: Jurnal Hukum, Administrasi Negara, Dan Kebijakan Publik
Melati Melati
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Effect of Marketing Mix, Service Quality, and Consumer Satisfaction on the Decision to Purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha Melati Melati; Irham Natsir Kelana; Leni Saleh
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4812

Abstract

This study aims to analyze how much effect of marketing mix, service quality, and consumer satisfaction on the decision to purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha. The population in this study amounted to 80 respondents at PT. Hasjrat Abadi Unaaha, with sampling technique using saturated sampling technique. The analytical method used is multiple linear regression analysis. The results of this study indicate that simultaneously marketing mix, service quality, and customer satisfaction have a significant effect on the decision to purchase. Marketing mix has a negative and significant effect on the decision to purchase. Service quality has a positive and significant effect on the decision to purchase. Consumer satisfaction has a positive and significant effect on the decision to purchase.
Co-Authors Adi Adi Danu Danu Devi Rusmin DEVI RUSMIN Dzulfikar Dzulfikar Gifari Gifari Hariyatno Dwiprabowo Heni Sulusyawati Hesty Parbuntari IRHAM NATSIR KELANA Josua Josua LENI SALEH MONO RAHARDJO Nasution, Muhammad Irwan Padli Nurlaila Wahyuni Meilawati Nurliani Bermawie Puti Rosmeilisa Sukarman Sukarman Susi . Purwiyanti