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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Office PINISI Discretion Review Pinisi Business Administration Review Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Administrasi Bisnis IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Paramacitra : Jurnal Pengabdian Masyarakat Jurnal Lamellong: Pengabdian Kepada Masyarakat
Siraj, Muhammad Luthfi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Effect Of Promotion On The Interest Of Visiting Domestic Tourists In Bantimurung Natural Tourist Destination, Maros Regency Indasari, Indasari; Baharuddin, Aris; Siraj, Muhammad Luthfi; Seppa, Yusi Irensi
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69958

Abstract

This study aims to find out how much influence promotion has on the interest of visiting domestic tourists in Bantimurung Natural Tourism Destinations, Maros Regency. This research uses quantitative research methods. To achieve this goal, researchers use data collection techniques in the form of observations, questionnaires, and documentation. The sample used in this study was 99 tourists. Data obtained from research results that were processed using data analysis and using the SPSS 25 application consisting of validity and reliability tests. Descriptive data analysis techniques. The results showed that the promotion variable (X) consisting of advertising, sales personal, sales promotion, and public relations indicators, and on the visiting interest variable (Y) consisting of indicators of interest, preferences, and information search had a positive and significant influence. This is evidenced from the results of a simple linear regression analysis and a correlation coefficient test of 0.865 which means that the relationship between promotion and visiting interest is in a very strong category. And the coefficient of determination test (R2) was obtained by 0.748 which means that the influence of promotion on visiting interest in the Bantimurung Natural tourist destination of Maros Regency obtained a value of 74.8%, while the remaining 25.2% was influenced by other factors. Keywords: Promotion, Visiting Interest
Policy Network in the Development of Micro, Small, and Medium Enterprises Syarifuddin, Syarifuddin; S, Muh. Rizal; Siraj, Muhammad Luthfi; Baharuddin, Aris
PINISI Discretion Review Volume 8, Issue 2, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i2.74313

Abstract

The prospect of developing digital marketing-based tourist attractions is a serious effort to promote regional tourism potential through digital platforms such as social media, websites, applications, and search engines. In this digital era, the use of internet-based marketing strategies allows for the dissemination of information quickly, efficiently, and more widely to diverse target markets. This method includes online campaigns, internet marketing, and the use of data to adjust promotional content according to the interests and needs of tourists. This research article explains the prospects for developing digital marketing-based tourist attractions through Songko Recca as digital content. Data were obtained through observation, interviews and documentation to be analyzed using an interactive model that includes data collection, data condensation, data presentation, and verification/drawing conclusions. The results of the study indicate that the development of digital marketing-based tourist attractions through Songko Recca is very prospective because Songko Recca is an Icon of Bone Regency. Songko` Recca or Songko To Bone also known as Songkok Bugis is one of the cultural works of the Bone community. Songko` Recca has officially become an intangible cultural heritage of Indonesia based on the determination of the Indonesian Ministry of Education and Culture in 2018.
Evaluation Of The Kotaku Program (City Without Slums) (Study In Biringkanaya District, Makassar City) To Taddampali, Andi Caezar; Siraj, Muhammad Luthfi; S, Muh Rizal
Pinisi Business Administration Review Volume 4, Number 2, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v4i2.37302

Abstract

This study aims to determine the evaluation of the implementation of the City Without Slums Program (KOTAKU) in Biringkanaya District, Makassar City, and the impact of the implementation of the Slumless City Program (KOTAKU) in Biringkanaya District, Makassar City. This research uses a qualitative research type with a descriptive approach. Data collection techniques were carried out using observation, interviews, and documentation. The data analysis technique in this study used an analytical model according to Spradley. The results of this study indicate that the implementation of the KOTAKU (City Without Slums) Program Evaluation (Study at Biringkanaya District, Makassar City) is not well implemented according to the concept of Edward a Suchman. Indicators that do not work well are: a. program objectives, b. problem analysis, c. measurement of change, d. changes to the consequences of activities, e. program impact. The indicators that run well are description and standardization. The impact of the City Without Slums Program (KOTAKU) is that not all people can feel the infrastructure development in Biringkanaya sub-district. The lack of community participation in maintaining infrastructure has led to the less successful Cities Without Slums (KOTAKU) Program.
Sosialisasi Peraturan Daerah Kota Makassar Nomor 1 Tahun 2019 Tentang Penyelenggaraan Pendidikan Purna, Zarni Adia; H, Herman; Ismail, Ismail; Haerul, Haerul; Siraj, Muhammad Luthfi
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 1, April 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/j2k8rw34

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman masyarakat, khususnya pemangku kepentingan pendidikan di tingkat sekolah dan masyarakat umum, terhadap substansi Peraturan Daerah (Perda) Kota Makassar Nomor 1 Tahun 2019 tentang Penyelenggaraan Pendidikan. Melalui metode sosialisasi langsung dan diskusi partisipatif, kegiatan ini memberikan pemahaman menyeluruh tentang hak dan kewajiban warga negara dalam bidang pendidikan, serta peran pemerintah daerah dalam menjamin akses, mutu, dan pemerataan pendidikan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 85% pasca kegiatan, serta munculnya komitmen dari perwakilan sekolah dan orang tua untuk mendukung implementasi perda secara aktif.   
The Effect of Distribution Channels and Sales Volume on the Income of Maize Farmers in Bontojai Village, Tamalatea District, Jeneponto Regency Andrian, Muh; Akib, Haedar; Siraj, Muhammad Luthfi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76170

Abstract

This study aims to determine the effect of Distribution Channels and Sales Volume on Corn Farmers' Income in Bontojai Village, Tamalatea District, Jeneponto Regency. The research approach used is quantitative with data collection conducted through observation, questionnaire filling, and documentation methods. A total of 71 respondents were taken as samples in this study. The collected data were then analyzed using various analytical techniques, including validity and reliability tests, classical assumption tests, multiple inear regression analysis, simultaneous test (f test), and the coefficient of determination. The findings of this study indicate that the variables of distribution channels, sales volume, and income of maize farmers are in the good category. In addition, the results of the analysis show that distribution channels and sales volume together or simultaneously have a significant effect on the income of maize farmers in Bontojai Village, Tamalatea District, Jeneponto Regency. In the context of distribution channels, the availability of production factors such as fertilizer, seeds, and pesticides has a significant role in influencing maize farmers' income, which is supported by the ease of the sales process for maize farmers. On the other hand, in terms of sales volume, research shows that sales volume has a greater influence than distribution channels, as the higher the sales volume, the higher the income earned.Keywords: Distribution Channels, Sales Volume, Revenue
Co-Authors Agriyanto, Dody Andrian, Muh Aris Baharuddin Aslinda, Andi Aslinda, Aslinda Haedar Akib Haerul, Haerul Halim, Didin HASNAWI HARIS, HASNAWI Herman H, Herman Indasari, Indasari Ismail Ismail Ismail, Ismaniar Ismail, Mufti Muin Mario Mario Maya Kasmita Muh Nasrullah, Muh Muh. Rizal Muhammad Guntur, Muhammad Rizal S, Muh. S, Muh. Rizal Savira, Reza Seppa, Yusi Irensi Syarifuddin Syarifuddin Tengku Riza Zarzani N To Taddampali, Andi Caezar Wafikah, St. Syarifah Wahyudi Gani, Andika Widyawati, Fitrah Zainal, Henni Zarni Adia Purna