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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Gorontalo Development Review JURNAL MAKRO MANAJEMEN BALANCE: Economic, Business, Management and Accounting Journal Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Cendekia Keuangan Jurnal Publikasi Ilmu Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Ilmu Manajemen
Prasasti, Karari Budi
Universitas Islam Kadiri
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X Muhammad Izul Haq; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2174

Abstract

This study aims to analyze the influence of brand image, product variety, and bundling price on purchasing decisions among X consumers. The method used is a quantitative approach with a causal research design, so as to be able to explain the cause-and-effect relationship between variables. The research data was obtained by distributing questionnaires to 96 respondents who are active consumers of X. To ensure data quality, a series of tests were conducted including validity, reliability, normality, linearity, multicollinearity, and heteroscedasticity. The main analysis used multiple linear regression supported by t-tests, F-tests, and coefficient of determination (R²) processed using SPSS software version 26. The results showed that brand image had a significant effect on purchasing decisions, indicating that consumers' positive perceptions of X's reputation were able to encourage higher purchasing interest. Bundling price also proved to have a significant effect, because the strategy of combining package prices was considered to provide economic benefits and added value for consumers. In contrast, product variety did not have a significant effect, indicating that consumers place more emphasis on brand image and pricing strategies than simply menu diversity. However, when tested simultaneously, all three variables were still shown to have a significant influence on purchasing decisions. The coefficient of determination value of 0.594 indicates that the combination of the three variables can explain 59.4% of the variation in purchasing decisions, while the remaining 40.6% is influenced by other external factors such as service quality, consumer trends, promotions, and customer experience. These findings reinforce the understanding that a strong brand image-based marketing strategy and the implementation of appropriate bundling prices can be key to increasing consumer appeal. For local coffee businesses like X, this study provides practical implications to focus more efforts on strengthening brand image, creating a consistent consumer experience, and optimizing pricing strategies.
Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2187

Abstract

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.
Pengaruh Ukuran Perusahaan, Profitabilitas, dan Likuiditas terhadap Struktur Modal pada PT Krakatau Steel Tbk Periode 2017-2024 Renanda Dikfa Aristiani; Karari Budi Prasasti; Indah Yuni Astuti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2228

Abstract

This study aims to examine the influence of firm size, profitability, and liquidity on the capital structure of PT Krakatau Steel Tbk during the 2017–2024 period. The independent variables in this study consist of firm size, measured by the natural logarithm of total assets (Ln Total Assets), profitability measured by Return on Equity (ROE), and liquidity measured by the Current Ratio (CR). The dependent variable is capital structure, proxied by the Debt to Equity Ratio (DER). A quantitative approach was employed, utilizing multiple linear regression analysis to test the hypotheses. The data used were secondary in nature, comprising quarterly financial statements of PT Krakatau Steel Tbk obtained from the Indonesia Stock Exchange (IDX) and other official sources. The empirical findings reveal that, partially, firm size has a negative and statistically significant effect on capital structure. This suggests that larger firms tend to rely less on debt financing. Profitability exerts a positive and significant influence on capital structure, indicating that more profitable companies are more likely to use debt to finance their operations. Conversely, liquidity exhibits a negative yet statistically insignificant impact on capital structure, implying that liquidity does not have a substantial effect on the company's capital structure decisions. Simultaneously, the three independent variables collectively have a significant effect on capital structure. The model’s coefficient of determination (R²) indicates that 26.7% of the variation in capital structure can be explained by the independent variables, while the remaining 73.3% is attributable to other factors not included in this study. These findings contribute to the understanding of financial decision-making within capital-intensive industries.
Pengaruh Kedisiplinan, Pelatihan Kerja, dan Gaya Kepemimpinan Terhadap Produktivitas Karyawan PT Yuna Mandiri Plosokandang Tulungagung Bima Dyatmika Widigda; Karari Budi Prasasti; Nuril Aulia Munawaroh
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i3.5541

Abstract

This study aims to determine the influence of discipline, job training, and leadership style on employee productivity at PT Yuna Mandiri Plosokandang Tulungagung. In a competitive world of work, employee productivity is an important indicator in assessing company performance. This study uses a quantitative method with a descriptive approach. The sample used was all permanent employees of PT Yuna Mandiri totaling 38 people, with a non-probability sampling technique with a saturated sampling method. The data collection technique was carried out through the distribution of questionnaires, then analyzed using validity, reliability, multiple linear regression tests, t-tests, F tests, and determination coefficients (R²) using SPSS software. The results of the study show that 1) discipline partially has no effect on employee productivity, 2) job training partially affects and significantly affects employee productivity, 3) leadership style partially has no effect on employee productivity, 4) discipline, job training, and leadership style simultaneously have an effect and significant on employee productivity. Thus, increasing employee productivity in the company can be done through efforts to strengthen work discipline, provide targeted job training, and implement an effective leadership style.
Technical Efficiency Analysis of Health Expenditure Allocation in the Mataraman Region, East Java Province Wibawa, Wahyu Aditama Putra Mukti; Prasasti, Karari Budi; Mauliddah, Nurul Laili
Gorontalo Development Review Volume 8 Nomor 2 Oktober 2025
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v8i2.4459

Abstract

This study analyzes the technical efficiency of health Expenditure Allocation in the Mataraman Region. The method employed in this research is Data Envelopment Analysis (DEA). The data used are panel data, covering 12 regencies/cities within the Mataraman area. The aim of this study is to assess whether the available funds have been utilized optimally to improve health services and indicators, such as life expectancy, the Human Development Index (HDI), and the number of births assisted by medical personnel. The results indicate that not all regions have been able to utilize their health budgets efficiently. Some areas have managed their funds effectively, while others still exhibit inefficiencies in budget use. These findings are important as a basis for evaluation and policy improvement, so that future health budgets can have a greater and more equitable impact on the overall well-being of communities across East Java. The analysis results indicate that only Kediri City, Madiun City, and Blitar City consistently achieved perfect efficiency each year. In contrast, most regencies experienced inefficiencies, showing a declining trend in efficiency values over the years despite having large budget allocations.
Pengaruh Kualitas Pelayanan, Ketepatan Waktu, dan Tarif Pengiriman terhadap Kepuasan Pelanggan J&T Express (Cabang Penanggungan Kota Kediri) Mohammad Novito Reraldy; Karari Budi Prasasti; Taufik Akbar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 4 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i4.741

Abstract

Dampak yang diberikan oleh variabel bebas yakni kualitas pelayanan, ketepatan waktu, dan tarif pengiriman terhadap variabel tetap yakni kepuasaan yang dilakukan oleh pelanggan J&T Express Cabang Penanggungan. Kuantitatif merupakan metode yang digunakan dan Purposive Sampling adalah teknik pengambilan sampel yang digunaka, sedangkan untuk kriteria dari sampel yang digunakan adalah konsumen yang telah menggunakan layanan dari J&T Express Cabang Penanggungan lebih dari satu kali sejumlah 140 responden melalui kuisioner yang dilakukan secara online. Sebelum melakukan uji hipotesis peneliti menggunakan beberapa pengujian terlebih dahulu seperti uji validitas dan uji reliabilitas pada setiap butir pernyataan yang digunakan, serta melakukan uji asumsi klasik untuk meninjau apakah variabel – variabel yang digunakan layak untuk digunakan dalam penelitian ini. Kualitas pelayanan dan tarif pengiriman memiliki pengaruh signifikan terhadap kepuasan pelanggan, akan tetapi berbeda dengan ketepatan waktu yang berpengaruh akan tetapi tidak signifikan terhadap kepuasan pelanggan sedangkan ketika disimultankan ketiga variabel ini memiliki pengaruh yang signifikan terhadap kepuasan pelanggan J&T Express Cabang Penanggungan.
The Forecasting Inflation Movements in East Java Province Using the Auto-Regressive Integrated Moving Average (ARIMA) Approach Budi Prasasti, Karari; Murdiyanto, Edi; Dwi Yulianti, Tiara; Aditama Putra Mukti Wibawa, Wahyu
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 1 (2025): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i1.24530

Abstract

East Java is the province with the largest population in Indonesia. In addition, East Java's economic growth rate is the highest on the island of Java. The economic growth needs to be supported by other economic indicators. One of the most important macroeconomic indicators is inflation. This study discusses the inflation forecasting for East Java towards the end of 2024. Financial forecasting is crucial as it serves as the basis for government decision-making. The forecasting technique used in this study is ARIMA. The tests indicated that inflation in East Java will decrease towards the end of the year. In December, East Java will experience deflation of -1.75%. Meanwhile, in January and February 2025, the inflation rates were -2.07 and -2.39, respectively. Therefore, the East Java government must implement policies to anticipate this situation.
Penguatan Profitabilitas dalam Meningkatkan Pengaruh Enterprise Risk Management pada Nilai Perusahaan Perbankan di Indonesia Mauliddah, Nurullaili; Fatihudin, Didin; Oktaviani, Marista; Prasasti, Karari Budi
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.870

Abstract

As a company tasked with catalyzing the economy, banking has a level of profitability and risk that needs to be considered. The dangers faced include a decrease in profitability and company value. This research aims to analyze the influence of profitability moderation on the influence of company size and Enterprise Risk Management (ERM) on banking company value. Using purposive sampling, this research found 11 samples of conventional banking companies listed on the IDX in 2018-2021 and analyzed using the Moderation Regression Analysis (MRA) method with SPSS 25. The results of the research show that without and with ROE as a moderating variable, the influence of company size on company value remains significant and increases when there is ROE as moderating variable; however, the ERM variable with or without ROE as a moderating variable still does not have a considerable influence on company value.
Dampak Kualitas Pelayanan, Ketepatan Waktu, dan Tarif Pengiriman terhadap Kepuasan Pelanggan J&T Express Cabang Penanggungan Kota Kediri Reraldi, Mohammad Novito; Prasasti, Karari Budi; Akbar, Taufik
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 13, No 4 (2025): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v13i4.22997

Abstract

Dampak yang diberikan oleh variabel bebas yakni kualitas pelayanan, ketepatan waktu, dan tarif pengiriman terhadap variabel tetap yakni kepuasaan yang dilakukan oleh pelanggan J&T Express Cabang Penanggungan. Kuantitatif merupakan metode yang digunakan dan Purposive Sampling adalah teknik pengambilan sampel yang digunaka, sedangkan untuk kriteria dari sampel yang digunakan adalah konsumen yang telah menggunakan layanan dari J&T Express Cabang Penanggungan lebih dari satu kali sejumlah 140 responden melalui kuisioner yang dilakukan secara online. Sebelum melakukan uji hipotesis peneliti menggunakan beberapa pengujian terlebih dahulu seperti uji validitas dan uji reliabilitas pada setiap butir pernyataan yang digunakan, serta melakukan uji asumsi klasik untuk meninjau apakah variabel – variabel yang digunakan layak untuk digunakan dalam penelitian ini. Kualitas pelayanan dan tarif pengiriman memiliki pengaruh signifikan terhadap kepuasan pelanggan, akan tetapi berbeda dengan ketepatan waktu yang berpengaruh akan tetapi tidak signifikan terhadap kepuasan pelanggan sedangkan ketika disimultankan ketiga variabel ini memiliki pengaruh yang signifikan terhadap kepuasan pelanggan J&T Express Cabang Penanggungan
Co-Authors Aditama Putra Mukti Wibawa, Wahyu Agustin, Zulia Ahmad Idris Ahmad Jauhari Andre Yunus Imanuel Bima Dyatmika Widigda Didin Fatihudin Dwi Yulianti, Tiara Dyah Wulan Sari Edi Murdiyanto Edy Juwono Slamet Feisya Rianawati Fitria Ulfa Fitriyah, Erni Muti’atul Indah Yuni Astuti, Indah Ivan Adi Putra Ardhana Laili Mauliddah, Nurul Listyani, Indah Lora Lamora Mauliddah, Nurullaili Mohammad Gersa Osa Fernanda Arifin Mohammad Novito Reraldy Muhammad Izul Haq Murdiyanto, Edi Nadia Nurkholisa Nuril Aulia Munawaroh Nuril Aulia Munawaroh Oktavian, Iqbal Oktaviani, Marista Quinn Nakula Junior Renanda Dikfa Aristiani Reraldi, Mohammad Novito Ria Novia Agustin Rossanto Dwi Handoyo Saptaria, Lina Sindy Dwi Agrita Tama, Gensa Fredy Taufik Akbar Taufik Akbar Taufik Akbar Wibawa, Wahyu Aditama Putra Mukti Wiki Berliano Yustika Mulyasetiyani