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All Journal International Journal of Elementary Education Accounting Profession Journal (APAJI) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Economics and Business Journal Journal of Business Issues International Conference On Association Of Indonesian Entrepreneurship Study Programs
Wahda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Mathematics Public Health Social Sciences Other

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Journal : Journal of Business Issues

 1 
Analysis of Brand Personality and Instagram Social Media Influence on Election Decisions in the 2024 Election: As a Basis for Forming a SWOT Analysis A. Rifdah Dzakiyyah Tenri Sa’na; Syamsu Alam; Wahda
Journal of Business Issues Vol. 2 No. 1 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

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Abstract

Every year, Instagram as one of social media mainstream experiences rapid development, both for its utilization in information dissemination and information retrieval. This study aims to analyze the brand personality and Instagram social media strategy as a political promotion platform for the 2024 election participants, which will later become the basis for forming a SWOT analysis. A quantitative research approach was employed in this study.. The population in this study is the entire community of South Sulawesi who fulfill the requirements as potential voters for the 2024 general election with a total of 100 respondents who are determined using the random method or commonly called a random sample from the entire population regardless of their strata. The SPSS application was utilized for analyzing the collected data.. The results of this study showed that the influence of Instagram social media on election decisions is statistically significant, or in other words, Instagram social media has an important influence in influencing election decisions. Meanwhile, Brand Personality has an influence with a sense of pride/prestigious and familiar to candidates who are new to Instagram social media. The relationship between Instagram social media and brand personality on election decisions has an important role in influencing voter decisions. These two factors work together to influence the preferences and decisions made by individuals in elections
EDUCATION INTITUTION MANAGEMENT AND DEVELOPMENT STRATEGY ON CENTRE OF MEDICAL SPECIALIST EDUCATION PROGRAM FACULTY OF MEDICINE HASANUDDIN UNIVERSITY, MAKASSAR Arisakti, Aldian; Brasit, Nurdin; Wahda
Journal of Business Issues Vol. 2 No. 2 (2023): Journal of Business Issues
Publisher : Scientia integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jbi.v2i2.554

Abstract

This research aims to determine the management and development strategy of educational institutions at the center of the specialist medical education program at Hasanuddin University's medical faculty. The analytical tool used in this research is SWOT analysis. The results of the research state that strategic planning in improving the quality of education is a design of activities to follow up on previous programs after program evaluation. programs to improve the quality of education reflect the vision, mission and objectives of PPDS FK Unhas. The guideline for creating a program to improve the quality of education, in this case PPDS FK Unhas, is to provide facilities to lecturers and human resources at PPDS FK Unhas, one example is by facilitating lecturers in conducting research. In carrying out activities to improve the quality of education at PPDS FK Unhas, there are several obstacles faced, one of which is the lack of specialist staff in areas of need.
Co-Authors A. Nur Asri Ainun A. Rifdah Dzakiyyah Tenri Sa’na Achiruddin, Muh Andi Khaerun Nisa Andi Nurul Sarah Bulqis Arisakti, Aldian Behuku, Dean Russel Jonathan Dian A.S Parawansa Firdaus Muhammad Idrus Taba Mustafa, Fahrina Nurdin Brasit Samintang Sumardi Syamsu Alam Tikson, Shinta Dewi Sugiharti