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All Journal Agrikultura Sains Manajemen:Jurnal Manajemen UNSERA Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Penentuan harga obligasi dan teori tingkat bunga JURNAL PEMASARAN KOMPETITIF Journal of Empowerment Community Economics Professional in Action (E-Profit) Jurnal Bhakti Karya dan Inovatif Land Journal Jurnal Accounting Information System (AIMS) Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Aprianti, Vika
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Peningkatan Kompetensi Siswa SMAN 12 Dalam Menghadapi Era Digital Melalui Pelatihan Literasi Digital dan Pemanfaatan Artificial Intelligence Dikdik Purwadisastra; Elan Rusnendar; Vika Aprianti; Retno Widyaningrum
JAMARI : Jurnal Pengabdian Masyarakat Mandiri Vol. 3 No. 1 (2026): Juli
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/jamari.v3i1.1111

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan. Siswa sebagai generasi digital dituntut memiliki kompetensi yang tidak hanya mencakup kemampuan menggunakan teknologi, tetapi juga kemampuan berpikir kritis, kolaboratif, kreatif, dan adaptif terhadap perkembangan teknologi informasi. Namun demikian, pemanfaatan teknologi oleh siswa masih didominasi untuk hiburan dan media sosial sehingga diperlukan upaya peningkatan kompetensi digital yang lebih terarah. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kompetensi siswa SMAN 12 dalam menghadapi era digital melalui pelatihan literasi digital, keamanan siber, pemanfaatan teknologi pembelajaran, dan penggunaan Artificial Intelligence (AI) secara bertanggung jawab. Metode yang digunakan meliputi observasi, sosialisasi, pelatihan, praktik langsung, dan evaluasi melalui pre-test dan post-test. Kegiatan diikuti oleh 100 siswa kelas XI dan XII. Hasil kegiatan menunjukkan peningkatan pemahaman peserta pada aspek literasi digital sebesar 35%, penggunaan aplikasi pembelajaran sebesar 40%, keamanan digital sebesar 38%, dan pemanfaatan AI sebesar 43%. Kegiatan ini berhasil meningkatkan kesiapan siswa dalam menghadapi tantangan pendidikan dan dunia kerja pada era digital. 
BRAND APPEAL, EMOTIONAL ATTACHMENT, AND RESPONSIBLE CONSUMERISM: THE MEDIATING ROLE OF CONSUMER BEHAVIOR Vika Aprianti; Sabilla Saberina; Johannes Kristian Siregar
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 1 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i1.10012

Abstract

Growing awareness of environmental and social issues has encouraged consumers to adopt more responsible consumption practices. However, empirical evidence explaining how brand-related factors influence responsible consumerism remains limited, particularly in emerging markets. This study examines the influence of brand appeal and emotional brand attachment on responsible consumerism, with consumer behavior serving as a mediating variable. Data were collected from 238 consumers of eco-friendly products in urban areas of Indonesia using an online questionnaire with purposive sampling. Structural Equation Modeling (SEM) was applied to analyze the relationships among the constructs. The results show that brand appeal and emotional brand attachment significantly influence consumer behavior, which subsequently promotes responsible consumerism. In addition, consumer behavior plays a significant mediating role in translating brand perceptions and emotional connections into responsible consumption practices. These findings contribute to the literature by integrating emotional branding and consumer engagement perspectives in explaining responsible consumerism and provide strategic insights for developing sustainabilityoriented branding strategies
Co-Authors Aggi Panigoro Sarifiyono Agung Pramayuda Aninda Rizkita Rusyana Ayu Nike Retnowati Ayu, Putri Gustina Badriyah, Ratnaini Bob Foster Bunga Arum Sari Cecep Supriyadi Devi Agustina Elan Rusnendar Fadillah Sagita, Dena Feby Olivia Malau Hajiah, Arin Al Harianto Simarmata Harianto Simarmata Irfan Achmad Musadat Johannes Kristian Siregar Khoirunnisa, Indah Lukman Lukman Malyani, Delvina Mohammad Sofyan Mugi Puspita Muhamad Syafi’i Ridwan Kurniawan Nindya Joandis Puteri Ni’mah, Aenun Purwadisastra, Dikdik Putra, Okta Eka Putri, Shinta Hartini Raharja, Soviandi Rahma Nafilatun Nisa Retno Widyaningrum Saberina, Sabilla Sagita, Dena Fadillah Salsabila Hafizhah Sarifyono, Aggi Panigoro Simarmata, Harianto Siti Hawa Salsabila Fitri Sofia Ilail Sutisna, Hadiya Wildan Vina Novianti Wulan Sari Dewi