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All Journal Lentera: Jurnal Ilmiah Kependidikan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Information System, Applied, Management, Accounting and Research Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Aksara: Jurnal Ilmu Pendidikan Nonformal Islamic Economic and Business Journal Jurnal Informatika Ekonomi Bisnis Sinergi International Journal of Management and Business Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Jurnal Social Society Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Misidawati, Dwi Novaria
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PUBLIC RELATIONS STRATEGY APPROACH IN SHAPING POSITIVE PUBLIC PERCEPTION OF BANK SYARIAH INDONESIA'S CSR PROGRAM Azzahwa, Inez Laydisa; Misidawati, Dwi Novaria
Islamic Economic and Business Journal Vol. 7 No. 1 (2025): Islamic Economic and Business Journal
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/iebjournal.v7i1.7937

Abstract

Corporate Social Responsibility (CSR) has become an essential element of business strategies, including in the banking sector. Public Relations (PR) plays a crucial role in communicating CSR activities to the public and shaping positive perceptions. This research examines the approach of Public Relations at Bank Syariah Indonesia (BSI) in communicating its CSR programs and the impact of these strategies on forming a positive public perception. The study employs a qualitative descriptive approach, utilizing secondary data from literature, CSR reports, and media publications. The findings reveal that BSI’s transparent and accountable PR communication significantly enhances its public image. BSI effectively utilizes various communication channels, such as social media and mass media, to inform the public about the social impact of its CSR initiatives. The research concludes that a well-structured and responsive PR strategy plays a critical role in fostering trust and supporting the bank’s long-term social sustainability goals.Keywords: Public Relations, Corporate Social Responsibility, Positive Public Perception, Communication Strategy
Strategi Public Relations di Era Digital Nurhidayah, Herlinda Dewi; Misidawati, Dwi Novaria; Faturrohma, Anizza Mifa; Turnisah, Ika Barjah
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.647

Abstract

Urgensi dalam penelitian ini adalah untuk mengetai perkembangan teknologi digital yang telah membawa perubahan signifikan dalam praktik public relations (PR), menuntut adaptasi strategi komunikasi yang lebih dinamis dan interaktif. Penelitian ini bertujuan untuk memahami bagaimana praktik public relations bertransformasi di era digital, serta mengeksplorasi pera, strategi, dan tantangan yang dihadapi. Metode yang digunakan adalah studi pustaka (library research) dengan pendekatan kualitatif, yang mengkaji berbagai literatur relevan seperti jurnal ilmiah, buku, dan artikel terkait dengan startegi public relation di era digital. Adapun teknik analisi data yang digunakan dalam penelitian library research yaitu reduksi data, penyajian data dan penarikan Kesimpulan atau verifikasi. Hasil penelitian menunjukkan bahwa konsep dasar PR tetap mengacu pada upaya membangun hubungan harmonis antara organisasi dan publiknya, namun telah mengalami transformasi signifikan dalam hal media dan pendekatan komunikasi. Peran PR di era digital meluas menjadi pengelola reputasi secara real time, penghubung langsung dengan publik melalui media sosial, serta pembentuk narasi strategis yang mampu menjangkau khlayak luas. Strategi yang umum digunakan meliputi storytelling digital, kolaborasi dengan influencer, dan pemanfaatan berbagai platform media sosial untuk menjangkau audiens secara efektif. Tantangan utama dalam praktik PR di era digital antara lain adalah penyebaran hoaks, krisi reputasi yang cepat menyebar, serta tuntutan terhadap transparansi dan kecepatan respons. Simpulan dari penelitian ini menegaskan bahwa transformasi digital menuntut PR untuk terus berinovasi dalam strategi komunikasi guna menjaga kepercayaan publik. Kesimpulan dalam penelitian ini bahwa peran Public Relations (PR) mengalami perubahan besar seiring dengan perkembangan teknologi dan kemunculan media sosial.
Kesenjangan antara Teori Etika Bisnis Islam dan Praktik Bisnis dalam Menghadapi Tantangan Bisnis Modern Febriani, Fenti; Umairo, Tsania; Ma’arif, M. Ishom; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.157

Abstract

The rapid development of sharia business in the modern era is faced with the challenge of the gap between Islamic business ethics theory and contemporary business practices. This study aims to analyze this gap and examine the development of consistent standards and regulations to overcome this challenge. The research method used is qualitative with a literature review approach, which analyzes various literature related to Islamic business ethics, modern business practices, and sharia standardization. The results of the study indicate that the gap between theory and practice arises due to the dominance of the capitalist paradigm, global competitive pressures, and a lack of in-depth understanding of sharia principles. In addition, the fragmentation of inconsistent standards and regulations hinders the harmonization of sharia business practices globally. To overcome this, the study offers a holistic solution that includes the development of standards and regulations based on maqasid sharia, innovation in product and service design, and increasing education and awareness of Islamic business ethics. Thus, this study provides theoretical and practical contributions in creating a fairer, more transparent, and more sustainable business system in accordance with sharia principles.
Analisis Kasus Pelanggaran Etika Akuntan Pada Perusahaan E-Fishery Dalam Perspektif Maqashid Syariah Nikmah, Ajeng Nafilatun; Putri Safrina, Dessy; Khofidhotul, Nur; Lestari, Retnotia Dwi; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.170

Abstract

Almost every job requires its workers to be ethical in doing everything. In the last two decades, financial scandals in the form of misrepresentation and fraud by accountants and accounting firms have increased significantly, one of the cases of ethical violations and fraud is the case carried out by eFishery management. Based on the eFishery case, the management has committed an ethical violation because they manipulated various information such as income information, profit information, and asset information. This study aims to find out more about the case of ethical violations involving the management of the eFishery company, especially violations of accountant ethics using an Islamic perspective, namely maqashid sharia. The method used is a qualitative method where the results will be presented in descriptive form, using an evaluation approach with the aim of collecting relevant information. The case of violation of accountant ethics at the e-Fishery company shows that the manipulation of financial reports carried out by e-Fishery management violates the principles of maqashid sharia, especially in terms of assets (al-mal), trust and integrity (ad-din), reason (al-aql), soul (an-nafs), and descendants (an-nasl). This case will have a significant impact on investor losses financially, but also reduce public confidence, weaken the attractiveness of technology investment in Indonesia, and raise concerns about the integrity of the startup ecosystem.
Urgensi Etika Dalam Menjaga Integritas Profesi Akuntansi Manajemen Fidya Nur Meilia; Mezaluna, Ibtisam; Janibah, Ardina; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.182

Abstract

This study aims to examine the urgency of implementing ethics in maintaining the integrity of the management accounting profession. The management accounting profession has a strategic role in providing financial and non-financial information for internal company decision making. However, the increasing cases of ethical violations such as financial statement manipulation and asset misuse indicate the importance of enforcing the principles of professional ethics. This study uses a descriptive qualitative method with a literature study approach, which analyzes various literatures to identify the factors causing ethical violations, common forms of violations, and strategies for strengthening professional ethics. The results of the study indicate that ethical violations are caused by weak personal integrity, organizational pressure, lack of internal supervision, and a permissive work culture. Meanwhile, the application of ethical principles such as integrity, objectivity, competence, confidentiality, and professionalism has proven to be an important foundation in maintaining credibility and trust in the profession. Therefore, strengthening ethics through education, a healthy organizational culture, and a strict supervision system are strategic steps to maintain the integrity of the management accounting profession.
Analisis Etika Bisnis Pada BMT Mitra Umat: Ketidakmampuan Membayar Tabungan Nasabah Sebagai Bentuk Pelanggaran Kepercayaan Nursetiana, Herni; Azima, Najma; Zulfa, Amalina; Tsania, Afrida; Misidawati, Dwi Novaria; Islami, Putri Prasetya
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.185

Abstract

This research aims to analyse BMT Mitra Umat's inability to pay customers' savings as a form of violation of business ethics, especially the principles of honesty, responsibility, justice, and integrity in Islamic financial institutions. The research uses a qualitative descriptive method with a literature study approach, based on the analysis of Islamic business ethics theory and the concept of customer trust. The results showed that BMT Mitra Umat's inability to fulfil its savings payment obligations had a serious impact on the decline in customer trust and damage to the institution's reputation. This violation of the basic principles of business ethics worsens customer loyalty and potentially threatens the sustainability of the institution's operations. This research recommends the need for increased transparency, improved risk management, financial education to customers, and strengthened internal controls to restore public trust and ensure the sustainability of BMT as a trustworthy Islamic financial institution.
Co-Authors AA Sudharmawan, AA Abdul Hamid Ade Gunawan Ahmad Hariyadi, Ahmad Amelia, Eka Anggreini, Nadia Putri Ansari Ansari Anurgupitasari, Dwi Aprih Santoso Arifin, Muhamad Syahrul Arwin Arwin Azima, Najma Azzahwa, Inez Laydisa Darmiono, Darmiono Erwina Kartika Devi Faturrohma, Anizza Mifa Febriani, Fenti Fidya Nur Meilia Fredy Olimsar Ika Lestari, Ika Islami, Putri Prasetya Janibah, Ardina Khaerunisa, Muhimatul Khofidhotul, Nur Kholisah, Nur Lestari, Retnotia Dwi Mansur Chadi Mursid Marpaung, Rumintar J. H. Masrifah, Dewi Isma Ma’arif, M. Ishom Mezaluna, Ibtisam Nikmah, Ajeng Nafilatun Nurhidayah, Herlinda Dewi Nursetiana, Herni Puteri, Lintang Andiana Putri Safrina, Dessy Qodtrunada, Noora Rahmah, Himah Naely Sari, Riski Nilam Sari, Wahyu Isma Sarwono Sarwono Shofwani, Siti Aniqoh Siti Fatimah Syahputra, Ilham Maulana Tsania, Afrida Turnisah, Ika Barjah Turyandi, Itto Umairo, Tsania Unnaufal, Aulia Utami, Eva Yuniarti Zanbaina, Ghafira Zulfa, Amalina