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All Journal Lentera: Jurnal Ilmiah Kependidikan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Aksara: Jurnal Ilmu Pendidikan Nonformal Journal Of Human And Education (JAHE) Islamic Economic and Business Journal Jurnal Informatika Ekonomi Bisnis Sinergi International Journal of Management and Business Socius: Social Sciences Research Journal Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Jurnal Social Society Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Misidawati, Dwi Novaria
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PUBLIC RELATIONS STRATEGY APPROACH IN SHAPING POSITIVE PUBLIC PERCEPTION OF BANK SYARIAH INDONESIA'S CSR PROGRAM Azzahwa, Inez Laydisa; Misidawati, Dwi Novaria
Islamic Economic and Business Journal Vol. 7 No. 1 (2025): Islamic Economic and Business Journal
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/iebjournal.v7i1.7937

Abstract

Corporate Social Responsibility (CSR) has become an essential element of business strategies, including in the banking sector. Public Relations (PR) plays a crucial role in communicating CSR activities to the public and shaping positive perceptions. This research examines the approach of Public Relations at Bank Syariah Indonesia (BSI) in communicating its CSR programs and the impact of these strategies on forming a positive public perception. The study employs a qualitative descriptive approach, utilizing secondary data from literature, CSR reports, and media publications. The findings reveal that BSI’s transparent and accountable PR communication significantly enhances its public image. BSI effectively utilizes various communication channels, such as social media and mass media, to inform the public about the social impact of its CSR initiatives. The research concludes that a well-structured and responsive PR strategy plays a critical role in fostering trust and supporting the bank’s long-term social sustainability goals.Keywords: Public Relations, Corporate Social Responsibility, Positive Public Perception, Communication Strategy
Strategi Public Relations di Era Digital Nurhidayah, Herlinda Dewi; Misidawati, Dwi Novaria; Faturrohma, Anizza Mifa; Turnisah, Ika Barjah
Journal Social Society Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.1.2025.647

Abstract

Urgensi dalam penelitian ini adalah untuk mengetai perkembangan teknologi digital yang telah membawa perubahan signifikan dalam praktik public relations (PR), menuntut adaptasi strategi komunikasi yang lebih dinamis dan interaktif. Penelitian ini bertujuan untuk memahami bagaimana praktik public relations bertransformasi di era digital, serta mengeksplorasi pera, strategi, dan tantangan yang dihadapi. Metode yang digunakan adalah studi pustaka (library research) dengan pendekatan kualitatif, yang mengkaji berbagai literatur relevan seperti jurnal ilmiah, buku, dan artikel terkait dengan startegi public relation di era digital. Adapun teknik analisi data yang digunakan dalam penelitian library research yaitu reduksi data, penyajian data dan penarikan Kesimpulan atau verifikasi. Hasil penelitian menunjukkan bahwa konsep dasar PR tetap mengacu pada upaya membangun hubungan harmonis antara organisasi dan publiknya, namun telah mengalami transformasi signifikan dalam hal media dan pendekatan komunikasi. Peran PR di era digital meluas menjadi pengelola reputasi secara real time, penghubung langsung dengan publik melalui media sosial, serta pembentuk narasi strategis yang mampu menjangkau khlayak luas. Strategi yang umum digunakan meliputi storytelling digital, kolaborasi dengan influencer, dan pemanfaatan berbagai platform media sosial untuk menjangkau audiens secara efektif. Tantangan utama dalam praktik PR di era digital antara lain adalah penyebaran hoaks, krisi reputasi yang cepat menyebar, serta tuntutan terhadap transparansi dan kecepatan respons. Simpulan dari penelitian ini menegaskan bahwa transformasi digital menuntut PR untuk terus berinovasi dalam strategi komunikasi guna menjaga kepercayaan publik. Kesimpulan dalam penelitian ini bahwa peran Public Relations (PR) mengalami perubahan besar seiring dengan perkembangan teknologi dan kemunculan media sosial.
Kesenjangan antara Teori Etika Bisnis Islam dan Praktik Bisnis dalam Menghadapi Tantangan Bisnis Modern Febriani, Fenti; Umairo, Tsania; Ma’arif, M. Ishom; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.157

Abstract

The rapid development of sharia business in the modern era is faced with the challenge of the gap between Islamic business ethics theory and contemporary business practices. This study aims to analyze this gap and examine the development of consistent standards and regulations to overcome this challenge. The research method used is qualitative with a literature review approach, which analyzes various literature related to Islamic business ethics, modern business practices, and sharia standardization. The results of the study indicate that the gap between theory and practice arises due to the dominance of the capitalist paradigm, global competitive pressures, and a lack of in-depth understanding of sharia principles. In addition, the fragmentation of inconsistent standards and regulations hinders the harmonization of sharia business practices globally. To overcome this, the study offers a holistic solution that includes the development of standards and regulations based on maqasid sharia, innovation in product and service design, and increasing education and awareness of Islamic business ethics. Thus, this study provides theoretical and practical contributions in creating a fairer, more transparent, and more sustainable business system in accordance with sharia principles.
Analisis Kasus Pelanggaran Etika Akuntan Pada Perusahaan E-Fishery Dalam Perspektif Maqashid Syariah Nikmah, Ajeng Nafilatun; Putri Safrina, Dessy; Khofidhotul, Nur; Lestari, Retnotia Dwi; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.170

Abstract

Almost every job requires its workers to be ethical in doing everything. In the last two decades, financial scandals in the form of misrepresentation and fraud by accountants and accounting firms have increased significantly, one of the cases of ethical violations and fraud is the case carried out by eFishery management. Based on the eFishery case, the management has committed an ethical violation because they manipulated various information such as income information, profit information, and asset information. This study aims to find out more about the case of ethical violations involving the management of the eFishery company, especially violations of accountant ethics using an Islamic perspective, namely maqashid sharia. The method used is a qualitative method where the results will be presented in descriptive form, using an evaluation approach with the aim of collecting relevant information. The case of violation of accountant ethics at the e-Fishery company shows that the manipulation of financial reports carried out by e-Fishery management violates the principles of maqashid sharia, especially in terms of assets (al-mal), trust and integrity (ad-din), reason (al-aql), soul (an-nafs), and descendants (an-nasl). This case will have a significant impact on investor losses financially, but also reduce public confidence, weaken the attractiveness of technology investment in Indonesia, and raise concerns about the integrity of the startup ecosystem.
Urgensi Etika Dalam Menjaga Integritas Profesi Akuntansi Manajemen Fidya Nur Meilia; Mezaluna, Ibtisam; Janibah, Ardina; Misidawati, Dwi Novaria
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.182

Abstract

This study aims to examine the urgency of implementing ethics in maintaining the integrity of the management accounting profession. The management accounting profession has a strategic role in providing financial and non-financial information for internal company decision making. However, the increasing cases of ethical violations such as financial statement manipulation and asset misuse indicate the importance of enforcing the principles of professional ethics. This study uses a descriptive qualitative method with a literature study approach, which analyzes various literatures to identify the factors causing ethical violations, common forms of violations, and strategies for strengthening professional ethics. The results of the study indicate that ethical violations are caused by weak personal integrity, organizational pressure, lack of internal supervision, and a permissive work culture. Meanwhile, the application of ethical principles such as integrity, objectivity, competence, confidentiality, and professionalism has proven to be an important foundation in maintaining credibility and trust in the profession. Therefore, strengthening ethics through education, a healthy organizational culture, and a strict supervision system are strategic steps to maintain the integrity of the management accounting profession.
Analisis Etika Bisnis Pada BMT Mitra Umat: Ketidakmampuan Membayar Tabungan Nasabah Sebagai Bentuk Pelanggaran Kepercayaan Nursetiana, Herni; Azima, Najma; Zulfa, Amalina; Tsania, Afrida; Misidawati, Dwi Novaria; Islami, Putri Prasetya
Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Vol. 1 No. 2 (2025): April
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/ekonosfera.v1i2.185

Abstract

This research aims to analyse BMT Mitra Umat's inability to pay customers' savings as a form of violation of business ethics, especially the principles of honesty, responsibility, justice, and integrity in Islamic financial institutions. The research uses a qualitative descriptive method with a literature study approach, based on the analysis of Islamic business ethics theory and the concept of customer trust. The results showed that BMT Mitra Umat's inability to fulfil its savings payment obligations had a serious impact on the decline in customer trust and damage to the institution's reputation. This violation of the basic principles of business ethics worsens customer loyalty and potentially threatens the sustainability of the institution's operations. This research recommends the need for increased transparency, improved risk management, financial education to customers, and strengthened internal controls to restore public trust and ensure the sustainability of BMT as a trustworthy Islamic financial institution.
Pengabdian kepada Masyarakat melalui Kuliah Kerja Nyata (KKN) di Desa Sidorejo Kabupaten Pemalang Misidawati, Dwi Novaria; Unnaufal, Aulia; Arifin, Muhamad Syahrul; Anggreini, Nadia Putri; Puteri, Lintang Andiana; Amelia, Eka; Sari, Wahyu Isma; Masrifah, Dewi Isma; Khaerunisa, Muhimatul; Qodtrunada, Noora; Anurgupitasari, Dwi; Sari, Riski Nilam; Kholisah, Nur; Syahputra, Ilham Maulana
DARMADIKSANI Vol 4 No 2 (2024): Edisi Desember
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i2.5397

Abstract

Program Kuliah Kerja Nyata (KKN) dilaksanakan oleh mahasiswa UIN K.H. Abdurrahman Wahid Pekalongan di Desa Sidorejo, Kecamatan Comal, Kabupaten Pemalang. Program Kuliah Kerja Nyata (KKN) bertujuan untuk menerapkan ilmu pengetahuan secara langsung dalam upaya pemberdayaan masyarakat. Kegiatan ini dilaksanakan pada tanggal 18 Juli hingga 29 Agustus 2024. Kegiatan ini berfokus untuk meningkatkan kesadaran akan pentingnya pendidikan dan kesehatan, serta pengembangan ekonomi lokal melalui optimalisasi sumber daya alam desa. Mahasiswa dari berbagai program studi bekerja sama dengan perangkat desa dan masyarakat lokal dalam merancang dan melaksanakan program-program seperti penyuluhan kesehatan, pendampingan usaha kecil, dan peningkatan kualitas lingkungan hidup. Diharapkan pengabdian ini memberikan dampak positif jangka pendek dan jangka panjang bagi masyarakat desa Sidorejo serta memperkaya pengalaman dan keterampilan sosial mahasiswa.
Socialization of Improving Village E-Catalogs to Increase the Competitiveness of MSMEs in Villages Maharani, Dewi; Laratmase, Paulus; Hanasi, Raihan A.; Misidawati, Dwi Novaria; Syofya, Heppi
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.1061

Abstract

Currently, the involvement of MSMEs in the economic development process is very rapid, considering that their level of productivity must continue to be developed alongside large businesses. MSMEs contribute to labor absorption on average by 96.66% of the total national workforce, while large businesses only contribute an average of 3.32% to the national workforce. The high ability of MSMEs to create employment opportunities indicates that MSMEs have considerable potential to be developed throughout the country. However, on the other hand, MSMEs have many obstacles, namely limited working capital, low human resources, and lack of mastery of science and technology. Providing information and market networks, easy access to funding, assistance and increasing information technology capacity are efforts to increase the competitiveness of Indonesian MSMEs. Teluk Karya Village needs technology in the midst of globalization. Most of the problems faced are product marketing and their human resource knowledge is still lacking. This Community Service was carried out in Teluk Karya Village, Lampihong District, Balangan Regency, South Kalimantan. In obtaining the data used were observation and literature study. This service activity is an effort to improve the E-Catalog to increase the competitiveness of MSMEs in Teluk Karya Village, Lampihong District, Balangan Regency, South Kalimantan. This effort was motivated by the lack of implementation of the development of E-catalog technology and information in Teluk Karya Village, Lampihong District, Balangan Regency, South Kalimantan, which resulted in a lack of information on the use of marketing through social media, especially using E-Catalogs which could increase the competitiveness of MSMEs in Teluk Karya Village, District Lampihong is not optimal yet. As a form of the author's thinking, several efforts and breakthroughs are offered, namely: 1.) The role of E-Catalog for the Teluk Karya Village community in increasing the competitiveness of MSMEs in the Village, 2.) Increasing the income of village communities, especially MSME actors, in conducting their businesses so that they can compete well and create sustainable community welfare.
PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Misidawati, Dwi Novaria; Rahmawati, Umi; Kamaruddin, Muhammad Junaid; Tahalele, Olivia; Putra, Johni Eka
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
Analisis Sentimen Pengaruh Operasi Zebra terhadap Citra Polri di Mata Masyarakat pada brand24: Studi Respons Publik dan Kepatuhan Berkendara Enas, Nabila Juannita; Nurasih, Rina Tisna; Misidawati, Dwi Novaria
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 5 (2025): December 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17901694

Abstract

This study discusses how the public responds to Operation Zebra and how this response affects the image of the Indonesian National Police (Polri). In this digital age, public opinion is often expressed through social media and online news, so this study uses Brand24 to monitor online conversations and public sentiment. Data was collected during the period of November–December 2025 using keywords related to Operation Zebra and traffic law enforcement activities. The results of the study show that Operation Zebra was a topic that was widely discussed by the public. Positive sentiment was more prevalent, especially among people who believed that this operation helped improve order and safety on the roads. However, negative sentiment still existed, usually related to experiences that were considered unfair or unclear procedures during raids. The majority of conversations originated from social media and news portals, indicating that public opinion is shaped by a combination of direct experiences and media coverage. Overall, the findings of this study show that Operation Zebra contributes significantly to the positive image of the Indonesian National Police, although public criticism still needs to be addressed. Monitoring digital sentiment in this manner can serve as a basis for evaluation for the Indonesian National Police in improving transparency, service, and public communication in the future.
Co-Authors AA Sudharmawan, AA Abdul Hamid Ade Gunawan Ahmad Hariyadi, Ahmad Amelia, Eka Anggreini, Nadia Putri Ansari Ansari Anurgupitasari, Dwi Aprih Santoso Arifin, Muhamad Syahrul Arwin Arwin Azima, Najma Azzahwa, Inez Laydisa Darmiono, Darmiono Enas, Nabila Juannita Erwina Kartika Devi Faturrohma, Anizza Mifa Febriani, Fenti Fidya Nur Meilia Fredy Olimsar Hanasi, Raihan A. Heppi Syofya, Heppi Ika Lestari, Ika Islami, Putri Prasetya Janibah, Ardina Kamaruddin, Muhammad Junaid Khaerunisa, Muhimatul Khofidhotul, Nur Kholisah, Nur Khoniaro, Ayun Farichah Lestari, Retnotia Dwi Maharani, Dewi Mansur Chadi Mursid Marpaung, Rumintar J. H. Masrifah, Dewi Isma Ma’arif, M. Ishom Mezaluna, Ibtisam Nikmah, Ajeng Nafilatun Noviati, Yusufi Nurasih, Rina Tisna Nurhidayah, Herlinda Dewi Nursetiana, Herni Paulus Laratmase Puteri, Lintang Andiana Putra, Johni Eka Putri Safrina, Dessy Qodtrunada, Noora Rahmah, Himah Naely Sari, Riski Nilam Sari, Wahyu Isma Sarwono Sarwono Shofwani, Siti Aniqoh Siti Fatimah Syahputra, Ilham Maulana Syaputri, Khopsa Chanda Tahalele, Olivia Tsania, Afrida Turnisah, Ika Barjah Turyandi, Itto Umairo, Tsania Umi Rahmawati Unnaufal, Aulia Utami, Eva Yuniarti Zanbaina, Ghafira Zulfa, Amalina