Articles
<![CDATA[DRIVING SUPPLY CHAIN FINANCE ADOPTION: EXPLORING THE INTERPLAY OF INNOVATION CAPABILITIES AND MARKET RESPONSE ]]>
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v10i2.50152
<![CDATA[The potential for enhanced performance within the textile and apparel sector has the capacity to bolster the competitiveness of Indonesia's industry. This study examines the impact of innovation capability and market responsiveness on the adoption of supply chain financing through supply chain integration in the textile and apparel manufacturing sector in Indonesia. A sample of one hundred thirty-five managers from textile and apparel manufacturing companies was selected using random sampling methodology. Subsequently, the collected data was subjected to analysis using SmartPLS 3.0 software. The empirical findings suggest a positive relationship between the ability to innovate and the ability to respond to market dynamics, and the likelihood of adopting supply chain financing. The research findings has the capability to provide significant insights to managers operating within the textile and apparel manufacturing industry in Indonesia, so helping them to improve business performance and strengthen their competitive advantage.]]>
<![CDATA[STRATEGI ENDORSEMENT SELEBRITI KOREA SELATAN DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN: PERAN BRAND IMAGE SEBAGAI MEDIATOR ]]>
<![CDATA[Felia Fajar Imani]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.03.TAHUN.2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2024.v13.i03.p20
<![CDATA[Celebrity endorser Korea Selatan yang sedang marak membuat konsumen percaya dengan apa yang diiklankan sehingga dapat memberikan citra merek yang baik bagi produk tersebut. Penelitian ini akan membahas tentang salah satu produk bodycare lokal yang menggunakan Celebrity endorser. Metode dalam penelitian ini adalah positivist, kuantitatif dengan analisis data deduktif.. Kuesioner disebar melalui online dengan bantuan media G-form sebanyak 166 responden diperoleh dengan rentang usia 13-30 tahun, yang berdomisili di Surabaya, dan merupakan pengguna Scarlett Whitening. Hasil uji hipotesis menunjukkan bahwa celebrity endorser dapat mempengaruhi brand image sebuah produk. Selanjutnya, Celebrity endorser memiliki pengaruh signifikan terhadap keputusan pembelian yang dilihat dari uji hipotesis. Selain itu, uji hipotesis memberikan hasil signifikan variabel brand image terhadap keputusan pembelian. Citra merek yang baik tentu akan membuat konsumen mau memutuskan untuk membeli. Terakhir, melalui uji hipotesis yang sudah dilakukan, hasilnya menunjukkan bahwa brand image berpengaruh dalam memediasi celebrity endorser terhadap keputusan pembelian. Saran bagi penelitian selanjutnya, yaitu diharapkan dapat mengembangkan variabel lain untuk mengkaji lebih dalam penelitian tentang celebrity endorser, brand image, dan keputusan pembelian serta dapat memperluas ruang lingkup penelitian untuk dapat mengembangkan penelitian ini yang hanya dilakukan di satu kota.]]>
<![CDATA[Membangun Keunggulan Kompetitif UKM melalui Ketangkasan Strategis dan Kemampuan Jaringan dalam Menghadapi Tantangan Lingkungan Bisnis yang Berfluktuasi ]]>
<![CDATA[Arvel Liwang Savero]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i6.2890
<![CDATA[This research aims to delve deeper into the evolving challenges in the business environment, where the success of Small and Medium Enterprises (SMEs) in East Java in building competitive advantage often heavily relies on their ability to adeptly combine strategic agility and networking capabilities. The study seeks to comprehensively explore the direct impact of networking capabilities on enhancing the competitive advantage of SMEs in East Java, particularly amidst unstable business conditions. Additionally, it will investigate the vital role of strategic agility as a mediator facilitating the relationship between strategic agility, networking capabilities, and the competitive advantage of SMEs in the region, specifically adapting to the dynamics faced in the business environment. This study also plans to analyze the possibility that the influence of networking capabilities on the competitive advantage of SMEs in East Java can be mediated by effective strategic agility. Furthermore, in our endeavor to deepen this understanding, the research will explore how the level of turbulence in the business environment in East Java moderates the relationship between strategic agility and the competitive advantage of SMEs, with the hope of providing richer insights for entrepreneurs and stakeholders in the region.]]>
<![CDATA[STRATEGI PEMBELIAN: ANALISIS HARGA, KUALITAS PRODUK dan LAYANAN PURNA JUAL ]]>
<![CDATA[Teja, Harris Kristanto]]>;
<![CDATA[Henryanto, Aria Ganna]]>
<![CDATA[ Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Bisnis ]]>
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<![CDATA[Technological development that keeps on developing gives very great impact for producers who run in electronic field in Indonesia. Television as information media that occupies the second and the fouth rank of both conventional television and online television. Based on the result of the pre-survey that is done, the factors of price, product quality, and after-sales service are the factors that are mostly agreed by the respondents in doing purchasing decisions of Sharp television. Based on the phenomenon that has occurred and described, the writer wants to test and analyze whether price, product quality, and after-sales service variables can have a significant influence on purchasing decisions of Sharp brand televisions. This research uses quantitative research and has 190 samples to support the research, so that the sampling in this research uses purposive sampling in which there are requirements in determining the sample. The data collection procedure uses a questionnaire, while the measurement scale that is used is Likert scale. Data analysis technique that is used in this research is multiple linear regression and hypothesis test uses t test. The result of the research shows that price and product quality influence significantly on consumer satisfaction, while after-sales service does not inflluence significantly on sharp television. The suggestion that is proposed by management must pay attention to the importance of price, product quality to increase the purchasing decision of Sharp television.]]>
<![CDATA[Faktor-faktor yang Mempengaruhi Keputusan Pembelian Skin Mobile Legends ]]>
<![CDATA[Matthew Alfredo]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 1 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS ]]>
Publisher : <![CDATA[STEKOM PRESS ]]>
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DOI: 10.51903/e-bisnis.v17i1.1297
<![CDATA[The advancement of technology becomes important in entertainment industry without the exception of online games. One of the most popular games is Mobile Legends: bang Bang in which the number of players keeps on increasing annually. The purpose of this research is to evaluate skin purchase decision based on price perception, promotion, and product design in Mobile Legends: Bang Bang. Several independent variables that are used in this research include price(X1), promotion (X2), and product design (X3). This quantitative research is done with purposive sampling method through Google form questionnaires and is analyzed with SPSS program. There are 175 respondents who are from Surabaya that play Mobile Legends: Bang Bang. This research shows that all variables are valid and reliable, because the classical assumption test that is done proves there is no heteroscedasticity and multicolinearity as well as fulfill linearity and normality assumption. T-test that is done also shows that there is no significant effect of price perception on purchase decision eventhough showing positive correlation. While, promotion and product design prove significantly affect positive on purchase decision.]]>
<![CDATA[ANALYSIS OF INDIVIDUAL AND STRUCTURAL POVERTY IN URBAN (CASE STUDY IN SEMANGGI VILLAGE) ]]>
<![CDATA[Nurhayati Nurhayati]]>;
<![CDATA[Vincent Hadi Wiyono]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ Journal of Applied Economics in Developing Countries Vol 8, No 1 (2023): Journal of Applied Economics in Developing Countries ]]>
Publisher : <![CDATA[MESP–FEB UNS ]]>
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DOI: 10.20961/jaedc.v8i1.79490
<![CDATA[This article aims to identify several individual and structural factors that are thought to be explanations for the phenomenon of urban poverty. This study uses mixed research methods, namely by combining quantitative and qualitative research. Based on a household census conducted in the two poorest and richest RTs in the poorest RW in Semanggi Sub-District, this research found that first, individual poverty occurs due to low levels of education which have an impact on low-paid jobs, early marriage and a tendency to have more children. Second, structural poverty occurs as a result of illegal residence status which results in limited access to available public services. Moreover, the social safety net programs in the form of Raskin and Raskinda, for example, are distributed equally among all residents, as a result the target households do not really benefit from the program.]]>
<![CDATA[STRATEGIES FOR DEVELOPING THE POTENTIAL OF VILLAGE TOURISM IN GUNUNGSARI AND KEDUMULYO VILLAGES, PATI REGENCY ]]>
<![CDATA[Okta Yuripta Syafitri]]>;
<![CDATA[Mohamad Soleh Nurzaman]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ Jurnal Ilmu Ekonomi dan Pembangunan Vol 23, No 2 (2023): Jurnal Ilmu Ekonomi dan Pembangunan ]]>
Publisher : <![CDATA[EP FEB UNS ]]>
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DOI: 10.20961/jiep.v23i2.57694
<![CDATA[This study aims to explore and develop the tourism potential of Gunungsari and Kedumulyo Villages in Pati Regency to enhance local welfare and address challenges related to poverty and inequality. By employing a SWOT analysis, the research identifies the strengths, weaknesses, opportunities, and threats associated with tourism development in these villages. The study adopts a mixed-methods approach, combining qualitative assessments of local conditions with quantitative evaluations through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that Gunungsari Village, with IFAS and EFAS scores of 3.75 and 3.64 respectively, exhibits a more effective tourism development strategy compared to Kedumulyo Village, which scores 3.42 for IFAS and 3.34 for EFAS. The results suggest that Gunungsari Village should pursue a Weakness-Opportunity (WO) Strategy, leveraging its strengths to overcome weaknesses and capitalize on opportunities. Conversely, Kedumulyo Village is recommended to adopt a Weakness-Threat (WT) Strategy to mitigate threats while addressing its weaknesses. These strategic recommendations are crucial for transforming these villages into developed or independent entities with sustainable tourism practices.]]>
<![CDATA[Membangun Keunggulan Kompetitif UKM melalui Ketangkasan Strategis dan Kemampuan Jaringan dalam Menghadapi Tantangan Lingkungan Bisnis yang Berfluktuasi ]]>
<![CDATA[Arvel Liwang Savero]]>;
<![CDATA[Aria Ganna Henryanto]]>
<![CDATA[ El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/elmal.v5i6.2890
<![CDATA[This research aims to delve deeper into the evolving challenges in the business environment, where the success of Small and Medium Enterprises (SMEs) in East Java in building competitive advantage often heavily relies on their ability to adeptly combine strategic agility and networking capabilities. The study seeks to comprehensively explore the direct impact of networking capabilities on enhancing the competitive advantage of SMEs in East Java, particularly amidst unstable business conditions. Additionally, it will investigate the vital role of strategic agility as a mediator facilitating the relationship between strategic agility, networking capabilities, and the competitive advantage of SMEs in the region, specifically adapting to the dynamics faced in the business environment. This study also plans to analyze the possibility that the influence of networking capabilities on the competitive advantage of SMEs in East Java can be mediated by effective strategic agility. Furthermore, in our endeavor to deepen this understanding, the research will explore how the level of turbulence in the business environment in East Java moderates the relationship between strategic agility and the competitive advantage of SMEs, with the hope of providing richer insights for entrepreneurs and stakeholders in the region.]]>
<![CDATA[Pengaruh Brand Awareness terhadap Minat Beli: Peran Mediasi Persepsi Kualitas pada Produk I-Quit-Ordinary-Smoking (IQOS) ]]>
<![CDATA[Dika Ananda, Muhammad Fahri]]>;
<![CDATA[Henryanto, Aria Ganna]]>
<![CDATA[ JURNAL EKUIVALENSI Vol. 10 No. 2 (2024): JURNAL EKUIVALENSI ]]>
Publisher : <![CDATA[LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri ]]>
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DOI: 10.51158/171tq790
<![CDATA[Smokers are always looking for other alternatives to replace cigarettes such as using vape and heated tobacco products (IQOS) because they are proven to have low health risks. The purpose of this study was to determine the effect of brand awareness on purchase intention through perceived quality on IQOS. The population of this study are IQOS users in Surabaya. Samples were taken using purposive sampling method. The data analysis method used is PLS (Partial Least Square) with SmartPLS 3 software. The results of this study indicate that: (1) Brand Awareness has a positive and significant influence on purchase intention (2) Brand Awareness has a positive and significant influence on perceived quality (3) Perceived Quality has a positive and significant influence on purchase intention (4) Perceived Quality mediates the relationship between brand awareness and purchase intention.]]>
<![CDATA[Enhancing Financial Literacy at St. Louis 1 Senior High: Universitas Ciputra Financial Club's Commitment to Student Investment Education ]]>
<![CDATA[Wendra Hartono]]>;
<![CDATA[Kartikasari Gunawan]]>;
<![CDATA[Aria Ganna Henryanto]]>;
<![CDATA[Kimberly Valencia]]>;
<![CDATA[Gilbert Hutomo Konrad]]>;
<![CDATA[Johanes Marco Poilot]]>;
<![CDATA[Meyer Chang]]>;
<![CDATA[Calvin Stefanus]]>;
<![CDATA[Richelle Jesslyn]]>;
<![CDATA[Yuli Kartika Dewi]]>;
<![CDATA[Laij Victor Effendi]]>
<![CDATA[ ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2024): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPM Universitas Muhammadiyah Tasikmalaya ]]>
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DOI: 10.35568/abdimas.v7i4.4968
<![CDATA[In this growing era, an individual's investment skills are not only used in the scope of work, but also include long-term opportunities. Investment is one of the important instruments currently used as a financial strategy. Fraudulent investments have sprung up with various motives that make people afraid to invest. Now investment is gaining popularity among Generation Z, therefore the ability to invest must be developed and trained. This community service was held to improve investment skills by using fundamental analysis for St. Mary's High School students. The program was held on March 20, 27, 2024 and April 3, 2024. Several games and training seminars for St. Louis 1 related to "critical thinking". The purpose of this workshop is to provide a deep understanding of fundamental analysis, which will certainly have a very good impact on students in investing. This activity was organized by implementing a live analysis system prepared and delivered by two of the best speakers from Ciputra University. In fact, the session delivered by the two speakers received a positive response from the students who attended this event.]]>
