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All Journal Bisma: Jurnal Bisnis dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Padma: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economics and Business Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management SCIENTIFIC JOURNAL OF NURSING RESARCH Journal of Islamic economics Perspectives (JIEP) KINERJA : Jurnal Ekonomi dan Bisnis
Kartikaningsih, Dewi
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Analisa pengaruh Marketing Mix dan perilaku konsumen setelah Covid-19 terhadap keputusan Impulse Buying pada Miniso Cabang Mall Ciputra Jakarta Wardani, Widia Sentia; Sumarsid, Sumarsid; Jayadi, Jayadi; Kartikaningsih, Dewi; Yani, Ahmad; Simanjuntak, Robby
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i5.2742

Abstract

The purpose of this study was to determine the effect of marketing mix and consumer behavior after COVID-19, both partially and simultaneously, on impulse buying decisions at the Miniso Mall Ciputra Jakarta Branch. The research method used is a quantitative descriptive method, namely research that describes the characteristics of an actual situation. The results of this study state that the partial test can be concluded that the marketing mix (marketing mix) partially has a significant effect on impulsive buying decisions, and consumer behavior after Covid 19 partially also has a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Branch Jakarta, simultaneous test results, it can be concluded that simultaneously, namely the marketing mix (marketing mix), and consumer behavior after Covid 19 jointly have a significant effect on impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch, analysis results determination found that the role of the marketing mix (marketing mix) and consumer behavior after covid 19 contributed 51.3% to impulse buying decisions by consumers at Miniso Mall Ciputra Jakarta Branch and the remaining 48.7% was influenced by factors another factor that not careful writer, for example price, service, business competition, and quality of human resources.
Kompetensi Menulis Karya Ilmiah Mahasiswa Program Studi Manajemen STIE Manajemen Bisnis Indonesia Depok Jawa Barat H. Purnomo, H. Purnomo; Putri Lubis, Amanda Lestarie; Nurliyah, Elly Siti; Kartikaningsih, Dewi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2887

Abstract

This study aims to determine students' ability to write scientific papers and also find out the obstacles experienced by students in scientific writing. Management study program students at STIE MBI (Indonesian Business Management) are the object of this research, and quantitative-descriptive is the research method used in this research. All students enrolled in the STIE MBI management study program for semester 7 (seven) of the 2022–2023 academic year were included in this study population. The sample consisted of 35 students who were randomly selected. Data for the Risk Management and Organizational Culture course are collected in the form of scientific papers, which are then analyzed using research instrument tables. Based on the research findings, it was found that 26% of the students got good marks, followed by 51% who got enough marks (18 students), 14% who got low scores (5 students), and 9% who got very low scores (3 students). So the conclusion is that the competency abilities of STIE MBI (Indonesian Business Management) management study program students in writing scientific papers are on average sufficient or moderate; it is necessary to improve.
UNDERSTANDING CRITICAL VARIABLE FOR CUSTOMER LOYALTY IN C2C MODE Prasetya, Wibawa; Christine Natalia; Nesya Nathania Hanjaya; Dewi Kartikaningsih
Dinasti International Journal of Management Science Vol. 3 No. 5 (2022): Dinasti International Journal of Management Science (May - June 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i5.1229

Abstract

In twenty-first centuries, the development of e-commerce and market competition is aggravating. Traditional marketing pattern in society is undergoing profound changes and C2C e-commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it become more difficult to build customer loyalty. In terms of increasing customer loyalty, C2C must be able to provide customer trust from good service quality with promotion as a support. The purpose of this study is to determine the influence of service quality, promotion, and trust on customer loyalty from e-commerce customer. To clarify the relationship among these construct, SEM (Structural Equation Modeling) is conducted to examine the model fit and the five hypothesis. The result of this research shows that four of the five proposed hypotheses are accepted. Promotion has no significant influence on customer loyalty, but promotion will have a significant influence on customer loyalty through trust variable.
Strategi Pemasaran Digital Branding untuk UMKM Berbasis TikTok Bandawaty, Euis; Gunardi; Kartikaningsih, Dewi; Ramdani Rakasiwi, Gama; Sunaryo; Mujiani, Sari
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1581

Abstract

Strategi pemasaran digital telah menjadi salah satu pendekatan utama untuk meningkatkan daya saing UMKM di era globalisasi. TikTok, sebagai platform media sosial yang sedang naik daun, menawarkan peluang besar bagi UMKM untuk memanfaatkan fitur kreatifnya dalam membangun branding digital. Artikel ini bertujuan untuk mengeksplorasi implementasi strategi pemasaran digital berbasis TikTok dalam pengabdian masyarakat untuk meningkatkan branding UMKM. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui pendekatan partisipatif, melibatkan 15 UMKM di wilayah Jawa Barat. Hasil penelitian menunjukkan bahwa TikTok dapat meningkatkan kesadaran merek hingga 60% melalui konten kreatif, kolaborasi dengan influencer, dan optimalisasi algoritma platform. Pembahasan lebih lanjut menggarisbawahi tantangan teknis dan strategi yang relevan untuk memaksimalkan manfaat TikTok bagi UMKM. Kesimpulan menekankan pentingnya edukasi dan pendampingan yang berkelanjutan untuk meningkatkan keberlanjutan usaha
PENGARUH KENAIKAN TARIF PAJAK PERTAMBAHAN NILAI (PPN) TERHADAP PENERIMAAN PAJAK (Studi Kasus Kantor Pelayanan Pajak Pratama Cakung Masa Pajak April 2021 -Maret 2022 dan April 2022-Maret 2023) Hayati, Dian Siti; Kartikaningsih, Dewi; Mastaka, Ajoe Kartika
Kinerja Vol 7 No 02 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i02.4298

Abstract

Penelitian ini bertujuan mengetahui hubungan antara kenaikan tarif Pajak Pertambahan Nilai (PPN) dan perubahan jumlah penerimaan pajak di Kantor Pelayanan Pajak Pratama Jakarta Cakung setelah terjadi penyesuaian tarif. Data penelitian yang digunakan adalah bulan April 2021 sampai Maret 2022 sebelum kenaikan tarif PPN dan April 2022 sampai dengan Maret 2023 setelah kenaikan tarif PPN. Pengolahan data menggunakan Analysis ToolPak pada Microsoft Exel dan Analisa Regresi. Hasil uji statistik deskriptif nilai rata-rata kenaikan Pajak Pertambahan Nilai sebesar 49,1% dan rata-rata kenaikan penerimaan adalah 27,28%. Hasil uji regresi terdapat hubungan positip yang signifikan antara prosentase kenaikan Pajak Pertambahan Nilai dan prosentase kenaikan penerimaan Kantor Pelayanan Pajak Pratama Jakarta Cakung. Implikasi dari temuan ini dapat menjadi dasar bagi pembuat kebijakan dalam merumuskan strategi fiskal yang lebih efektif dan responsif terhadap perubahan kebijakan tarif Pajak Pertambahan Nilai.
Fluctuation of Credit Risk and Company Size on Liquidity Gunardi, Gunardi; Najibul Khairi Syai, Akhmad; Sardor Umarovich, Kholdorov; Mighwar, Muhammad Al; Bandawaty, Euis; Kartikaningsih, Dewi
Journal of Islamic Economics and Business Vol. 4 No. 2 (2024): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to provide empirical evidence on the effect of credit risk and company size on liquidity in the banking sector. Liquidity is an important aspect in assessing a bank's financial performance because it reflects the institution's ability to meet short-term obligations and maintain operational continuity. This study focuses on Bank Mandiri, which consistently shows liquidity stability during the 2013–2023 period, even amidst various economic conditions. The research approach used is quantitative with a time series regression model. Secondary data is obtained from Bank Mandiri's audited annual financial statements. The dependent variable, namely liquidity, is measured using the Loan to Deposit Ratio (LDR); while the independent variables are credit risk measured by the Non-Performing Loan (NPL) ratio, and company size measured by the natural logarithm of total assets. To ensure the validity of the model, classical assumption tests such as normality, multicollinearity, heteroscedasticity, and autocorrelation are carried out. The results of the study show that credit risk and company size have a positive and significant effect on liquidity, both partially and simultaneously. This finding indicates that increasing credit risk encourages banks to strengthen liquidity reserves, and large-scale companies have wider access to funding. This result differs from several previous studies, indicating that institutional characteristics and risk management strategies can affect the direction and strength of the relationship between variables. This study contributes to the literature by presenting time-series evidence on the determinants of liquidity at one of the largest state-owned banks in Indonesia.
Co-Authors -, Marsia ahmad yani Ajoe Kartika Mastaka Akhmad Najibul Khairi Baedlawi, Azhari Budiastuti, Ni Made Christine Natalia Euis Bandawaty Gunardi Gunardi Gunardi H. Purnomo, H. Purnomo Hayati, Dian Siti Jayadi Jayadi Mastaka , Ajoe Kartika Mastaka, Ajoe Kartika Mighwar, Muhammad Al Mita Agustina, Mita Mujiani, Sari Nesya Nathania Hanjaya Nugraha Nugraha Nurliyah, Elly Siti Nuzulul Fatimah Putri Lubis, Amanda Lestarie Ramdani Rakasiwi, Gama Safa'at Safa'at Sardor Umarovich, Kholdorov Simanjuntak, Robby Sugiyanto - Sumarsid, Sumarsid Sunaryo Surip Surip Syamsu Yusuf Wardani, Widia Sentia Wibawa Prasetya