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All Journal Bisma: Jurnal Bisnis dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Secretary and Business Administration Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Padma: Jurnal Pengabdian Kepada Masyarakat Journal of Islamic Economics and Business Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management SCIENTIFIC JOURNAL OF NURSING RESARCH Journal of Islamic economics Perspectives (JIEP) KINERJA : Jurnal Ekonomi dan Bisnis
Kartikaningsih, Dewi
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UNDERSTANDING CRITICAL VARIABLE FOR CUSTOMER LOYALTY IN C2C MODE Prasetya, Wibawa; Christine Natalia; Nesya Nathania Hanjaya; Dewi Kartikaningsih
Dinasti International Journal of Management Science Vol. 3 No. 5 (2022): Dinasti International Journal of Management Science (May - June 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i5.1229

Abstract

In twenty-first centuries, the development of e-commerce and market competition is aggravating. Traditional marketing pattern in society is undergoing profound changes and C2C e-commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it become more difficult to build customer loyalty. In terms of increasing customer loyalty, C2C must be able to provide customer trust from good service quality with promotion as a support. The purpose of this study is to determine the influence of service quality, promotion, and trust on customer loyalty from e-commerce customer. To clarify the relationship among these construct, SEM (Structural Equation Modeling) is conducted to examine the model fit and the five hypothesis. The result of this research shows that four of the five proposed hypotheses are accepted. Promotion has no significant influence on customer loyalty, but promotion will have a significant influence on customer loyalty through trust variable.
Strategi Pemasaran Digital Branding untuk UMKM Berbasis TikTok Bandawaty, Euis; Gunardi; Kartikaningsih, Dewi; Ramdani Rakasiwi, Gama; Sunaryo; Mujiani, Sari
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1581

Abstract

Strategi pemasaran digital telah menjadi salah satu pendekatan utama untuk meningkatkan daya saing UMKM di era globalisasi. TikTok, sebagai platform media sosial yang sedang naik daun, menawarkan peluang besar bagi UMKM untuk memanfaatkan fitur kreatifnya dalam membangun branding digital. Artikel ini bertujuan untuk mengeksplorasi implementasi strategi pemasaran digital berbasis TikTok dalam pengabdian masyarakat untuk meningkatkan branding UMKM. Metode penelitian yang digunakan adalah deskriptif kualitatif melalui pendekatan partisipatif, melibatkan 15 UMKM di wilayah Jawa Barat. Hasil penelitian menunjukkan bahwa TikTok dapat meningkatkan kesadaran merek hingga 60% melalui konten kreatif, kolaborasi dengan influencer, dan optimalisasi algoritma platform. Pembahasan lebih lanjut menggarisbawahi tantangan teknis dan strategi yang relevan untuk memaksimalkan manfaat TikTok bagi UMKM. Kesimpulan menekankan pentingnya edukasi dan pendampingan yang berkelanjutan untuk meningkatkan keberlanjutan usaha
PENGARUH KENAIKAN TARIF PAJAK PERTAMBAHAN NILAI (PPN) TERHADAP PENERIMAAN PAJAK (Studi Kasus Kantor Pelayanan Pajak Pratama Cakung Masa Pajak April 2021 -Maret 2022 dan April 2022-Maret 2023) Hayati, Dian Siti; Kartikaningsih, Dewi; Mastaka, Ajoe Kartika
Kinerja Vol 7 No 02 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i02.4298

Abstract

Penelitian ini bertujuan mengetahui hubungan antara kenaikan tarif Pajak Pertambahan Nilai (PPN) dan perubahan jumlah penerimaan pajak di Kantor Pelayanan Pajak Pratama Jakarta Cakung setelah terjadi penyesuaian tarif. Data penelitian yang digunakan adalah bulan April 2021 sampai Maret 2022 sebelum kenaikan tarif PPN dan April 2022 sampai dengan Maret 2023 setelah kenaikan tarif PPN. Pengolahan data menggunakan Analysis ToolPak pada Microsoft Exel dan Analisa Regresi. Hasil uji statistik deskriptif nilai rata-rata kenaikan Pajak Pertambahan Nilai sebesar 49,1% dan rata-rata kenaikan penerimaan adalah 27,28%. Hasil uji regresi terdapat hubungan positip yang signifikan antara prosentase kenaikan Pajak Pertambahan Nilai dan prosentase kenaikan penerimaan Kantor Pelayanan Pajak Pratama Jakarta Cakung. Implikasi dari temuan ini dapat menjadi dasar bagi pembuat kebijakan dalam merumuskan strategi fiskal yang lebih efektif dan responsif terhadap perubahan kebijakan tarif Pajak Pertambahan Nilai.
Fluctuation of Credit Risk and Company Size on Liquidity Gunardi, Gunardi; Najibul Khairi Syai, Akhmad; Sardor Umarovich, Kholdorov; Mighwar, Muhammad Al; Bandawaty, Euis; Kartikaningsih, Dewi
Journal of Islamic Economics and Business Vol. 4 No. 2 (2024): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to provide empirical evidence on the effect of credit risk and company size on liquidity in the banking sector. Liquidity is an important aspect in assessing a bank's financial performance because it reflects the institution's ability to meet short-term obligations and maintain operational continuity. This study focuses on Bank Mandiri, which consistently shows liquidity stability during the 2013–2023 period, even amidst various economic conditions. The research approach used is quantitative with a time series regression model. Secondary data is obtained from Bank Mandiri's audited annual financial statements. The dependent variable, namely liquidity, is measured using the Loan to Deposit Ratio (LDR); while the independent variables are credit risk measured by the Non-Performing Loan (NPL) ratio, and company size measured by the natural logarithm of total assets. To ensure the validity of the model, classical assumption tests such as normality, multicollinearity, heteroscedasticity, and autocorrelation are carried out. The results of the study show that credit risk and company size have a positive and significant effect on liquidity, both partially and simultaneously. This finding indicates that increasing credit risk encourages banks to strengthen liquidity reserves, and large-scale companies have wider access to funding. This result differs from several previous studies, indicating that institutional characteristics and risk management strategies can affect the direction and strength of the relationship between variables. This study contributes to the literature by presenting time-series evidence on the determinants of liquidity at one of the largest state-owned banks in Indonesia.
THE Creating Value Innovation With Blue Ocean Strategy at “A Leather Bags” Ajoe Kartika Mastaka; Dewi Kartikaningsih
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i5.2671

Abstract

“A LEATHER BAGS”  a company that manufactures leather bags made from cow leather. The number of similar leather bag business causes high competition. Therefore, strategies that provide more value to consumers are needed. This study aimed to find out the right strategy to be applied by “A Leather Bags” to design a strategy that focuses on creating new market space through a canvas strategy analysis and a four-step framework through the value innovation process. A strategy canvas sanalysis was used to determine the company’s position against competitors in the market. A four-step framework is used to determine what factors need to be eliminated, reduced, improved and which will be created by the Blue Ocean strategy. This research was conducted by distributing questionnaires, which the samples were 36 leather bag community members in Solo. The results of the research and discussion, the strategy that needs to be applied “A Leather Bags” Indonesia was to renew the purchasing procedure in which previously on every order of product colors and different skin types into the same color and skin type, product innovation by increasing the quality of raw material products to increase the superiority of product compared that previous product, and the last, to open services for product maintenance services and repair “A Leather Bags” products that have been purchased by consumers.
Analysis of Rent, Buy and Rent-to-Buy With Net Present Value Method in the Decision of Truck Procurement at PT. XYZ Safa'at, Safa'at; Nuzulul Fatimah; Dewi Kartikaningsih
Journal of Islamic Economics Perspectives Vol. 2 No. 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Islamic Economics and Business, State Islamic University of  Kiai Haji Achmad Siddiq Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/jiep.v2i1.33

Abstract

PT. XYZ is a company engaged in ready-mix or ready-made concrete. This study aimed to analyze procurement decisions with several alternatives: rent, buy and lease, by applying the NPV (Net Present Value) method. The method was interviewing employees based on their fields and collecting the required documents. From the data analysis and evaluation carried out, then it decided to procure the truck. From the results of the study, it can be concluded that with the analysis of the NPV method, the decision to procure trucks was with a rent-to-buy model.
Co-Authors -, Marsia ahmad yani Ajoe Kartika Mastaka Akhmad Najibul Khairi Baedlawi, Azhari Budiastuti, Ni Made Christine Natalia Euis Bandawaty Gunardi H. Purnomo, H. Purnomo Hayati, Dian Siti Indradewa, Rhian Jayadi Jayadi Mastaka , Ajoe Kartika Mastaka, Ajoe Kartika Mighwar, Muhammad Al Mita Agustina, Mita Mujiani, Sari Nesya Nathania Hanjaya Nugraha Nugraha Nurliyah, Elly Siti Nuzulul Fatimah Putri Lubis, Amanda Lestarie Ramdani Rakasiwi, Gama Safa'at Safa'at Safa'at, Safa'at Sardor Umarovich, Kholdorov Simanjuntak, Robby Sugiyanto - Sumarsid, Sumarsid Sunaryo Surip Surip Syamsu Yusuf Wardani, Widia Sentia Wibawa Prasetya