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All Journal JURNAL TEKNOLOGI INFORMASI Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Jurnal Pengabdian Teknologi, Ekonomi dan Humaniora Jurnal Sains & Teknologi Fakultas Teknik Universitas Darma Persada Journal Technology Information and Data Analytic
Bagus Tri Mahardika
Universitas Darma Persada
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Social Sciences Other

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Perbandingan Algoritma Decision Tree dan K-Means Clustering Untuk Menentukan Penghargaan Terhadap Loyaltas Customer Mahardika, Bagus Tri; Prastowo, Donnie Varyasetya
Journal TIFDA (Technology Information and Data Analytic) Vol 2 No 1 (2025)
Publisher : Prodi Teknologi Informasi Universitas Darma Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70491/tifda.v2i1.82

Abstract

PT Tangguh Buana Roda Indonesia has difficulty in retaining loyal customers due to less than optimal customer management. This research proposes the use of a data mining-based system to categorize loyal customers using the K-Means and Decision Tree methods. The evaluation shows that the combination of K-Means and Decision Tree algorithms provides a higher average accuracy of 93.7175%. Compared to using Decision Tree alone which reached 92.8525% and K-Means which was only 91.667%. With the combination of these two algorithms, it is expected to support the awarding of loyal customers and strengthen the relationship between customers and companies. The system that has been created is web-based which will facilitate strategic planning to increase customer loyalty.
Co-Authors Afri Yudha Aji Setiawan Aji Setiawan andi susilo Andi Susilo Aqil Fathoni, Muhammad Faiz Atik Kurnianto Budiarjo, Wisnu Dwiky Muhammad Reza Eva Novianti Hasan, Albantani Meiditya Herianto Mochammad Fiqri Ash'ari Muhammad Reza, Dwiky Prastowo, Donnie Varyasetya Siregar, Rolan Sofyan, Yan Suzuki Syofian Trisna Ardi Wiradinata Yahya Yendi Esye