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All Journal Ecotrophic, Journal of Environmental Science Jurnal Ilmu Lingkungan JAB (Jurnal Akuntansi & Bisnis) JURNAL EKONOMI Kajian Bisnis STIE Widya Wiwaha International Journal Of Science, Technology & Management (IJSTM) Jurnal Riset Akuntansi dan Bisnis Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium UBMJ (UPY Business and Management Journal)
Esih Jayanti
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Disiplin Kerja dan Kemampuan Kerja Terhadap Peningkatan Efektivitas Kerja Pegawai BAPPEDA Kabupaten Cilacap Amanda Eka Trisnanti; Esih Jayanti; Muhammad Husnul Maab
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7949

Abstract

Tujuan: Penelitian ini bertujuan untuk menguji pengaruh disiplin kerja dan kemampuan kerja terhadap efektivitas kerja pegawai BAPPEDA Kabupaten Cilacap. Metodologi: Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai BAPPEDA Cilacap. Sampel pada penelitian ini sebanyak 58 pegawai dengan menggunakan teknik total sampling. Teknik pengambilan data menggunakan wawancara dan kuesioner. Uji yang digunakan dalam penelitian ini ialah uji validitas, uji reliabilitas, dan uji hipotesis. Temuan: Temuan penelitian ini menunjukkan disiplin kerja secara parsial berpengaruh terhadap efektivitas kerja, ditunjukkan dari nilai Sig. sebesar 0,000 < 0,05. Kemampuan kerja secara parsial berpengaruh terhadap efektivitas kerja, dapat dilihat dari nilai Sig. sebesar 0,000 > 0,05. Disiplin kerja dan kemampuan kerja secara simultan berpengaruh terhadap efektivitas kerja. Orisinalitas: Penelitian ini berkontribusi pada literatur efektivitas kerja dengan mengambil konteks di Kantor BAPPEDA Kabupaten Cillacap.
PENGARUH REWARD, PUNISHMENT DAN MOTIVASI TERHADAP KINERJA PEGAWAI PADA UNIVERSITAS AL-IRSYAD CILACAP Mispan, Mispan; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1144

Abstract

This research aims to examine the influence of Reward (X1), Punishment (X2), and Motivation (X3) on Employee Performance (Y) in a study at Al-Irsyad University Cilacap. Data was collected by distributing questionnaires to employees at Al-Irsyad University Cilacap. The sampling technique in this research used convenience sampling, and data was obtained from 96 samples. Data analysis techniques used include validity tests, reliability tests, MSI (Method of Successive Interval) tests, classic assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, hypothesis tests including t-tests, F-tests and analysis of the coefficient of determination (R²). The results of the study show that reward and punishment do not have a significant effect on employee performance. Meanwhile, motivation has a significant effect on employee performance.
DETERMINAN KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE WHITELAB DI CILACAP Intania, Nesi Agesti; Jayanti, Esih; Werdiasih, Rustina Dewi
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 2 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i2.1207

Abstract

This research seeks to examine the influencecelebrity endorsement (X1), e-WOM (X2), and brand equity (X3) on consumer behavior in purchasing Whitelab skin care products in Cilacap (Y). Data were collected through distributing questionnaires to consumers of Whitelab skin care products in the Cilacap area. The sampling method applied was purposive sampling, so that 100 respondents were successfully obtained. The analysis methods applied include validity and reliability tests, the method of consecutive intervals (MSI), and the regression model's validity and reliability were checked using traditional assumption tests, such as tests for heteroscedasticity, multicollinearity, normalcy, and linearity. In addition, multiple linear regression analysis was conducted as well as hypothesis testing utilizing the t-test, F-test, and coefficient of determination (R²). The study comes to the conclusion that celebrity endorsement has a significant impact on consumers' purchasing choices regarding Whitelab skincare products. E-WOM has a huge impact on consumers' decsions to purchase Whitelab skincare products. Brand equity has a major influence on consumer choice in purchasing Whitelab skin care products. At the same time, celebrity endorsement, e-WOM, and brand equity serve as important factors in consumers' choice to purchase Whitelab skin care products.
DIGITALISASI UMKM DAN LITERASI KEUANGAN UNTUK KEBERLANJUTAN UMKM DI KABUPATEN CILACAP Jayanti, Esih; Karnowati, Nandang Bekti
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 31 No 1 (2023): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v31i1.504

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the businesses that strongly support economic activity, especially in the conditions of the world economic crisis due to the COVID-19 pandemic. The increase in MSMEs shows how this sector is still a mainstay for the community economy. However, in the midst of this pandemic, almost all MSMEs were affected, and some became sluggish, including MSMEs in Cilacap Regency. Therefore, efforts are needed to overcome the affected MSMEs, so that MSMEs can run their business sustainably during the pandemic and post-pandemic periods later. The purpose of this study was to examine and analyze the effect of digitizing MSMEs and financial literacy on the sustainability of MSMEs in Cilacap Regency. The benefits of research for MSMEs can develop their business in a sustainable manner by paying attention to aspects of MSME digitization and financial literacy for MSMEs. This research method is a survey with interview techniques or direct questionnaires to MSMEs owners. By purposive sampling technique, the respondents in this study were MSMEs registered at the Integrated Business Service Center (PLUT) in Cilacap Regency. Data analysis used Multiple Linear Regression. The results showed that both partially and simultaneously the digitization of MSMEs and Financial Literacy had an effect on the Sustainability of MSMEs in Cilacap Regency.
The Influence Implementation Of E-filing System, Level Of Understanding Taxation, And Taxpayer Awareness Towards Taxpayer Compliance Noor, Anisa Purnama; Jayanti, Esih; Yuwono, Tri
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan sistem e-filing, tingkat pemahaman perpajakan, dan kesadaran wajib pajak terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Penelitian ini menggunakan metode kuantitatif. Data yang digunakan untuk pengujian hipotesis menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada wajib pajak di wilayah Cilacap dengan jumlah sampel sebanyak 175. Metode analisis yang digunakan untuk menjawab kebenaran hipotesis adalah dengan pengujian regresi linier berganda. Setelah dianalisis, dapat diketahui bahwa variabel penerapan sistem e-filing, tingkat pemahaman perpajakan dan kesadaran wajib pajak secara parsial dan simultan berpengaruh terhadap kepatuhan wajib pajak pada era pandemi covid-19 di Kantor Pelayanan Pajak (KPP) Pratama Cilacap. Hal ini dibuktikan dengan nilai signifikansi dari ketiga variabel kurang dari 0,05.
Influence of Marketing Mix on Purchasing Decisions at Rita Pasaraya Cilacap Prihatin, Fitria; Jayanti, Esih
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift of society from shopping to traditional markets to modern markets (supermarkets) as a form of modernization. Amount supermarkets that have sprung up are also due to needs and desires sn increasingly large and diverse society. Supermarkets face very tough competition in terms of fighting over the number of existing customers/consumers. The supermarket manager has not fully understood consumer behavior overall to be able to maintain survival their supermarkets and can formulate their marketing strategies with quick and precise. In choosing a supermarket as a place to buy and meet needs, consumers are influenced by several factors-factors, including the marketing mix factor. Rita Pasaraya Cilacap is the first and complete supermarket in Cilacap. This study took the object of research on consumers Rita Pasaraya Cilacap with a sample of 102 respondents with random sampling technique and data collection through questionnaires. The data analysis technique used, namely validity test, reliability test, MSI (Method of Succesive Interval), assumption test classic (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression analysis test, hypothesis testing (t test and F test) and analysis test coefficient of determination (R²). The results of the analysis show that the product, promotion and process partially have no significant effect on purchasing decisions. Meanwhile, price, place, employees and physical evidence partially have a significant effect on purchasing decisions. Simultaneously product, price, promotion, place, process, employee and physical evidence have a significant effect on purchasing decisions.
Co-Authors Akhmad Husain Andi Amanda Eka Trisnanti Anisa Purnama Noor Astuti, Anisa Muji Dwi Hartanti Fitria Prihatin Hikmawati, Naeni Ika Yustina Rahmawati Intania, Nesi Agesti Millenia Rizky Ramadhani Mispan, Mispan Muhammad Husnul Maab Najmudin Nandang Bekti Karnowati Noor, Anisa Purnama Pranidimas Nino Pratama Prihatin, Fitria Rafiq Ahady Regita Hana Septi Romadhona, Nurrizky Rustina Dewi Werdiasih Rustina Dewi Werdiasih Rustina Dewi Werdiasih Sani Aji, Wikantimur Ayus Saputri, Fadilah Eka Siti Fatmawati Siti Fatmawati Sovia Tunisa Sudiyono Sukarno, Dena Supriyanto Tri Dwi Puspitasari Tri Yuwono Tri Yuwono, Tri Walida, W Werdiasih, Rustina Dewi Yulis Maulida Berniz Yuni Utami Z, Zamroni Zamroni Zamroni Zamroni Zamroni