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All Journal Ecotrophic, Journal of Environmental Science Jurnal Ilmu Lingkungan JAB (Jurnal Akuntansi & Bisnis) JURNAL EKONOMI Kajian Bisnis STIE Widya Wiwaha International Journal Of Science, Technology & Management (IJSTM) Jurnal Riset Akuntansi dan Bisnis Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium UBMJ (UPY Business and Management Journal)
Esih Jayanti
Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Cilacap
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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PENGARUH NILAI PELANGGAN, KOMUNIKASI DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA JASA TRANSPORTASI ONLINE GOJEK Esih Jayanti; Ramadhani, Millenia Rizky; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 13 No. 1 (2023): Jurnal Ekonomi - Februari 2023
Publisher : JURNAL EKONOMI

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This study aims to examine and analyze the Influence of Customer Value (X1), Communication (X2), Promotion (X3) to Customer Satisfaction (Y) on Gojek Online Transportasi Servise Users. Data was collected by distributing questionnaires to 120 Gojek Online Transportation Service Users. The sampling technique in this study used random sampling. The data analysis techniques used include validity test, reliability test, MSI test (Successive Interval Method), classical assumption test includes normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing includes t test and F test, coefficient analysis determination (R²). The results of the analysis show that the Customer Value has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (1.678 < 1.981) and significance value = 0.096 > 0.05. Communication has a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount > ttable (3.289 > 1.981) and significance value = 0.001 < 0.05. Promotion has no effect to Customer Satisfaction on Gojek Online Transportation Servise Users with tcount < ttable (-0,493 < 1.981) and significance value = 0.693 > 0.05. Customer Value, Communication and Promotion simultaneously have a positive effect to Customer Satisfaction on Gojek Online Transportation Servise Users with Fcount > Ftable (6.902 > 2.68) and significance value = 0.000 < 0.05.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOSERBA YOGYA MAJENANG (Studi Kasus pada Konsumen Toserba Yogya Majenang) Supriyanto; Esih Jayanti; Zamroni
JURNAL EKONOMI Vol. 13 No. 2 (2023): Jurnal Ekonomi - Agustus 2023
Publisher : JURNAL EKONOMI

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This study aims to determine the effect of service quality, product quality, and price on purchasing decisions at the Yogya Majenang Department Store. The method used in this study using quantitative methods with the sample used in this study as many as 100 people. The analysis techniques used include validity test, reliability test, MSI (Method Succesive Interval), and classical assumption test which includes normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and statistical test which includes T test, F test and test the analysis of the coefficient of determination (R2).Based on the results of the analysis obtained that service quality has no significant effect on purchasing decisions, this is indicated by the tcount value of service quality of 0.656 < ttable 1.985 or in other words H1 is rejected and H0 is accepted, while product quality has a significant effect on purchasing decisions with a tcount value of product quality. of 6.432 > ttable 1.985 or in other words H2 is accepted and H0 is rejected, and the price also has a significant effect on purchasing decisions with a t-value of 10,442 > ttable 1.985 in other words stating that H3 is accepted and H0 is rejected. In testing the four variables simultaneously service quality, product quality and price have a significant effect on purchasing decisions. This is indicated by the value of the F test which produces an fcount value of 132.870 > ftable 3.09 in other words stating that H4 is accepted and H0 is rejected.
PENGARUH DIGITAL MARKETING, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW Jayanti, Esih; Daryani, Daryani; Sudiyono, Sudiyono
JURNAL EKONOMI Vol. 14 No. 1 (2024): Jurnal Ekonomi Februari 2024
Publisher : JURNAL EKONOMI

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The Influence of Digital Marketing, Brand Image, and Product Quality on Purchasing Decisions For MS Glow Products in Wanareja District. This study aims to examine the effect of digital marketing (X1), brand image (X2) and product quality (X3) on purchasing decisions (Y) for MS Glow products. The sample in this study was 117 respondents using the Lemeshow formula. Data collection techniques were carried out by distributing questionnaires. Analysis prerequisite tests included normality tests, linearty test, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. data with multiple linear regression. Statistical tests using the t test, F test, as well as the R2 test, and the classical assumption test. The results showed that (1) digital marketing has a significant effect on purchasing decisions for MS Glow products: ) brand image has a significant effect on purchasing decisions for MS products Glow: (3) Product quality has a significant effect on purchasing decisions for MS Glow products; (4) digital marketing, brand image, and product quality simultaneously have a significant effect onpurchasing decisions for MS Glow products.
PENGARUH KUALITAS PRODUK, HARGA, KEMASAN, DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN MS GLOW SKINCARE DI KECAMATAN WANGON Jayanti, Esih; Fiannanda, Rismaya; Sugiharto, Irwan Saputro
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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This study aims to examine the effect of Product Quality (X1), Price (X2), Packaging (X3), and Digital Marketing (X4) on Customer Loyalty (Y) of Ms Glow's skincare in Wangon District. The sampling technique in this study used non-probability sampling with a sample of 100 respondents. The data collection technique was carried out by distributing questionnaires via Google Forms. Analysis prerequisite tests include normality, linearity, multicollinearity, and heteroscedasticity tests. Data analysis technique using multiple linear regression. Statistical tests through the T, F, R square test (R2), and the classical assumption tests. The results showed that: (1) Product quality had an effect on Ms Glow skincare customer loyalty, (2) Prices had an effect on Ms Glow skincarecustomer loyalty, (3) Packaging had no effect on Ms Glow skincare customer loyalty, (4) Digital marketing had no effect on Ms Glow skincare customer loyalty, (5) Product quality, price, packaging, and digital marketing simultaneously affect customer loyalty.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA TERHADAP KEPUASAN KONSUMEN M, Mugiatin; Jayanti, Esih; Werdiasih, Rustina Dewi
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

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This study aims to test and analyze The Effect of Service Quality, Price, and Image on ConsumerSatisfaction (Case Study at Alumni of Ganesha Operation Tutoring Institute in Cilacap City). Data collection was carried out by distributing questionnaires to 100 respondents. The sampling technique in this study used technique purposive sampling. Data analysis techniques used, including validity tests; reliability tests; MSI (Method of Successive Interval); classical assumption tests including linearity tests, normality tests, multicollinearity tests, and heteroscedasticity tests; multiple linear regression analysis; hypothesis tests including t-tests and F tests; and coefficient of determination analysis (R2). The analysis results showed that the quality of service did not significantly affect customersatisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.618 > 0.05. Price positively and significantly affects consumer satisfaction with a significance value = 0.000 < 0.05. Image has a positive and significant effect on consumer satisfaction with a significance value = 0.001 < 0.05. Service quality, price, and image simultaneously positively affect customer (student) satisfaction at the Ganesha Operation Cilacap Tutoring Institute with a significance value = 0.000 < 0.05.
Edukasi Literasi Keuangan melalui Akuntansi dan Diseminasi Pemberdayaan Keuangan Rumah Tangga pada Buruh Migran Indonesia di Hongkong Anisa Muji Astuti; Esih Jayanti
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Kegiatan pengabdian ini dilaksanakan di Causeway Bay, Hongkong yang membahas pentingnya edukasi mengenai literasi keuangan bagi Buruh Migran Indonesia melalui pendekatan akuntansi dan diseminasi pemberdayaan keuangan rumah tangga. Permasalahan yang dihadapi yaitu literasi keuangan yang rendah dikalangan Buruh Migran Indonesia dapat menyebabkan pengelolaan keuangan yang kurang optimal mengarah pada risiko finansial yang tinggi dan ketidakpastian ekonomi bagi keluarga yang ada di tanah air. Pendidikan mengenai dasar-dasar akuntansi menjadi kunci dalam meningkatkan pemahaman bagi Buruh Migran Indonesia terkait pengelolaan keuangan, investasi, serta perencanaan keuangan yang berkelanjutan. Metode yang digunakan dalam kegiatan pengabdian ini berupa pelatihan, sosialisasi dan praktek investasi. Melalui pendekatan ini, Buruh Migran Indonesia diharapkan nantinya dapat lebih mandiri secara finansial serta dapat memperbaiki kualitas hidup Buruh Migran Indonesia. Buruh migran Indonesia menyadari pentingnya pengelolaan keuangan serta risiko terkait dengan kesalahan finansial dan penipuan. Program ini berhasil menambah literasi keuangan Buruh Migran Indonesia di Hongkong dalam pengelolaan keuangan lebih efektif serta kemampuan untuk menghindari berbagai bentuk kejahatan finansial dan praktik penipuan.
Edukasi Manajemen Waktu pada Anak Usia Dini di SBM Kepong, Malaysia Fadilah Eka Saputri; Esih Jayanti
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Mengajarkan manajemen waktu pada anak usia dini penting supaya mereka bisa punya sifat disiplin dan tanggung jawab sejak awal. Edukasi ini bertujuan menanamkan kebiasaan baik dalam mengatur waktu antara belajar dan bermain melalui pendekatan visual dan tertulis. Kegiatan dilakukan di Sanggar Bimbingan Muhammadiyah (SBM) Kepong, Kuala Lumpur, Malaysia. Metode yang digunakan berupa pemberian lembar kerja serta video animasi. Hasil menunjukkan anak lebih memahami pentingnya mengatur waktu, menunjukkan peningkatan kemandirian dan tanggung jawab. Kegiatan ini berkontribusi dalam membangun fondasi karakter positif anak.
Pelatihan dan Pengelolaan Keuangan pada Anak Sanggar Bimbingan Muhammadiyah di Kepong, Malaysia W Walida; Esih Jayanti
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Tujuannya adalah untuk mengelola keangan dengan baik karena banyak anak Sanggar Bimbingan Muhammadiyah Kepong, Malaysia yang belum mengetahui bagaimana mengelolanya dan metode pertama yang dilakukan, yakni pelatihan melalui presentasi tentang literasi dasar keuangan anak. Metode yang kedua adalah praktek pengelolaan keuangan Bersama anak Sanggar Bimbingan Muhammadiyah Kepong, Malaysia, yakni pembuatan tabungan dengan memanfaatkan barang bekas yang kemudian digunakan untuk menyisihkan uang saku mereka dan menabung setiap hari. Hasil yang diperoleh bahwa anak-anak memahami ilmu dasar tentang literasi keuangan khususnya dalam pengelolaan uang saku dalam kehidupan sehari-hari, Dan dapat disimpulkan bahwa ilmu tentang pengelolaan keuangan terutama uang saku sangat penting untuk diketahui sejak di masa sekolah dasar.
Co-Authors Akhmad Husain Andi Amanda Eka Trisnanti Anisa Muji Astuti Anisa Purnama Noor Daryani - Dwi Hartanti Fadilah Eka Saputri Fiannanda, Rismaya Fitria Prihatin Hikmawati, Naeni Intania, Nesi Agesti M, Mugiatin Maulida Berniz, Yulis Mispan, Mispan Muhammad Husnul Maab Najmudin Nandang Bekti Karnowati Noor, Anisa Purnama Pranidimas Nino Pratama Prihatin, Fitria Rafiq Ahady Ramadhani, Millenia Rizky Romadhona, Nurrizky Rustina Dewi Werdiasih Rustina Dewi Werdiasih Sani Aji, Wikantimur Ayus Septi, Regita Hana Siti Fatmawati Siti Fatmawati Sovia Tunisa Sudiyono Sudiyono Sudiyono Sugiharto, Irwan Saputro Sukarno, Dena Supriyanto Tarihoran, Anisa Herani Tri Dwi Puspitasari Tri Yuwono Tri Yuwono, Tri W Walida Werdiasih, Rustina Dewi Yuni Utami Yustina Rahmawati, Ika Z, Zamroni Zamroni Zamroni Zamroni