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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Matrik Informatik : Jurnal Ilmu Komputer IKRA-ITH ABDIMAS Surya Abdimas SEINASI-KESI Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan dan Konseling Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Jurnal Pengabdian Teratai ABDIKOM Jurnal Sistem Informasi dan Aplikasi
Intan Hesti Indriana
Universitas Pembangunan Nasional Veteran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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Analysis of the maturity level of social media in msmes using the social strategy cone approach Sadikin, Abdurrahman; Mokodompit, Eliyanti Agus; Astuti, Rini Puji; Indriana, Intan Hesti; Kraugusteeliana, Kraugusteeliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Using the social strategy cone approach, this study examines how well MSMEs operating online cake shops perform in terms of understanding social media maturity. According to the analysis, the majority of businesses have been effective in identifying the preferences and inclinations of their target market, but they still struggle with social media monitoring and assessment. To detect shifting trends and client needs more quickly, enhanced assessment and monitoring tools are required. 15 MSMEs respondent had exceptional social media strategy maturity, compared to six good, two fair, and one poor, according to the data. There were notable distinctions in the evaluation results: the target audience's preferences and interests were best understood, while monitoring and evaluation received the lowest scores. The stages for improvement include active customer interaction, quick response to changes in the social media landscape, and review through medical analysis of social insights and reports
Co-Authors Andhika Octa Indarso Anita Muliawati Astuti, Rini Puji Bambang Saras Yulistiawan Catur Nugrahaeni Catur Nugrahaeni Puspita Dewi Desta Sandya Prasvita Erly Krisnanik Fecia, Salwa Helena Nurramdhani Irmanda Henki Bayu Seta Hermina Simanihuruk Kesuma, Lucky Indra Kraugusteeliana Kraugusteeliana Matondang, Nur Hafifah Mokodompit, Eliyanti Agus Muhammad Adrezo Mukti , Nurul Oktafiani Muliawai, Anita Naraloka, Therezia Ninda, Rosita Nurul Chamidah PAISAL PAISAL Pratama, Anggi Fergian Ria Maria Theresa Ridwan Raafi'udin Rudhy Ho Purabaya Sadikin, Abdurrahman Santoni, Mayanda Mega Subakdi, Subakdi Syafitri, Sella Tri Rahayu Tri Rahayu Widiastiwi, Yuni Yulnelly, Yulnelly Zaidiah, Ati