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PENERAPAN PEMASARAN DIGITAL PADA USAHA MIKRO DAN KECIL DI SEKOLAH KEWIRAUSAHAAN CORDOVA BINA AMANAH Soekapdjo, Soeharjoto; Aryani Tribudhi, Debbie; Delfina Harahap, Cicely; Hariyanti, Dini; Tajib, Erny
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 5 No. 3 (2021): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.104 KB) | DOI: 10.32832/abdidos.v5i3.881

Abstract

Usaha mikro dan kecil di Indonesia terbukti dapat bertahan pada masa krisis ekonomi hingga datangnya pandemi Covid-19. Keadaan ini, membawa perubahan besar pada perilaku konsumsi masyarakat yang mengakibatkan menurunya pendapatan. Kegiatan ini, bertujuan untuk memberikan pengetahuan dan wawasan guna meningkatkan pendapatan Usaha mikro dan kecil pada era new normal di Sekolah Kewirausahaan Cordova Bina Amanah. Untuk itu, peserta pengabdian kepada masyarakat diberikan materi struktur pasar, media pemasaran dan biaya media pemasaran, dengan menggunakan metode pendidikan dan pelatihan. Aktivitas ini, dapat meningkatkan pengetahuan dan wawasan dari materinya menjadi rata-rata sebesar 79,67 persen. Namun, kegiatan ini sebaiknya dilakukan secara berkesinambungan, waktunya ditambah dengan materi yang beragam terkait dengan teknologi digital, serta penyampaiannya dengan online dan offline. Disamping itu, peserta sebagai pelaku usaha perlu menerapkan promosi dengan teknologi digital, membangun personal branding, inovasi dan diversifikasi produk, serta usahanya terdaftar pada Dinas Koperasi dan usaha mikro, kecil, dan menengah.
DETERMINAN SUKU BUNGA DASAR KREDIT (SBDK) SEKTOR KORPORASI PADA BANK BUKU 4 Santosa, Budi; Tajib, Erny; Jihad Ihsan Ramadan
Media Ekonomi Vol. 30 No. 2 (2022): Oktober
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/me.v30i2.15072

Abstract

This study aims to determine the factors that determine the Prime lending Rate (SBDK) in the Corporate Sector at Bank BUKU 4. In this study, the researchers used these variables from seven Book 4 banks for the 2015-2019 Period in the case of the corporate sector prime lending rate. Therefore, this research data is panel data obtained from the Indonesian Banking Statistics (SPI) published by BI. Data processing is carried out using the Econometric Model of Panel Data Regression Analysis and Eviews 9.0 as processing instruments. Based on the results of data processing, it was found that the model used was Fixed Effect with the ability of independent variables (liquidity, capitalization, lending out ratio, credit risk, and efficiency) to be able to explain the dependent variable prime lending rate (SBDK) of 56.05%. However, the regression coefficient shows that only NPL and BOPO have a significant effect on the SBDK. In other words, only the level of bad loans and banking efficiency have a significant effect on the prime lending rate.
Pengaruh Compesantion dan Job Satisfaction Terhadap Employee Performance dimediasi Employee Engagement pada Bank Swasta di Jakarta Antonius David Kristanto; Erny Tajib
Glosains: Jurnal Sains Global Indonesia Vol. 4 No. 1 (2023): Glosains: Jurnal Sains Global Indonesia
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/glosains.v4i1.386

Abstract

This study aims to determine the effect of compensation and job satisfaction on employee performance mediated by employee engagement in the banking industry. The problems in this study are as follows: (1) Does compensation have an effect on employee performance? (2) Does job satisfaction have an influence on employee performance? (3) Does compensation have an influence on employee performance mediated by Employee Engagement? (4) Does job satisfaction have an influence on employee performance mediated by employee engagement? The sampling method used was purposive sampling method (bank employees) with a total sample of 165 respondents and 19 questions asked. The results of this study indicate that there is no effect of compensation on employee performance. In addition, there is a significant effect of job satisfaction on employee performance. The results of this study also show that there is an influence of compensation on employee performance which is mediated by Employee Engagement and there is also an effect of job satisfaction on employee performance which is mediated by employee engagement.