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Analisis Manajemen Risiko UMKM Rumah Donat di Lenteng Sumenep Berbasis ISO 31000: Identifikasi, Penilaian, dan Mitigasi Firdaus, Jannatul; Khalida, Nur Diana; Arifah, Hertin Khalifatun Nisa; Najiatun, Najiatun; Hidayat, Nurul
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i2.912

Abstract

Risk management plays a crucial role strategy for MSMEs because it can help them face operational challenges, minimize losses, and maintain business sustainability. This study aims to analyze risk management in Rumah Donat SMEs in Lenteng District, Sumenep, by adapting the ISO 31000 framework. The methods used are a qualitative approach through surveys, observations, in-depth interviews, and documentation. In addition, data analysis was carried out using the Miles & Huberman model combined with the preparation of a risk register and risk matrix. The results of the study identified four main risk categories, namely operational risks (increase in raw material prices, low product durability), strategic risks (limitations in digital promotion, seasonal market competition), human resource risks (lack of employee management), and natural and environmental risks (instability of raw material supply, power outages). Probability and impact analysis showed that seasonal market competition had the highest level of risk, followed by limitations in digital promotion. The proposed mitigation recommendations included establishing cooperation with suppliers, product innovation, employee training, expanding online marketing, improving business management, and developing a framework to address environmental risks. The study seeks to provide valuable contributions to theory as well as practical guidance for MSMEs in managing risks effectively and efficiently.
Pengaruh Kemudahan, E-service Quality, Dan Celebrity Endorser Terhadap Keputusan Pembelian Pada E-commerce Shopee (Studi Kasus Pada Mahasiswa Universitas Bahauddin Mudhary Madura: (Studi Kasus Pada Mahasiswa Universitas Bahauddin Mudhary Madura) firdaus, jannatul; Hertin Khalifatun Nisa Arifah
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 1 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i1.5173

Abstract

This study intends to investigate, concurrently and in part, how convenience, e-service quality, and celebrity endorsers affect Shopee e-commerce purchase decisions. (case study of students at Bahaudin Mudhary University, Madura). Quantitative research methodology is applied. Up to 100 respondents were sampled using the Slovin formula, which did not reveal the population of this study. Data was collected through a questionnaire filled out by Bahaudin Mudhary Madura University students who had made purchases on Shopee e-commerce. Descriptive statistical analysis, data quality testing, multiple linear regression testing, and hypothesis testing are the types of data analysis that are employed. The e-service quality variable partially did not affect the purchase decision, the celebrity endorser variable partially did not have a significant effect on purchasing decisions, and the convenience variable partially had a significant positive effect on purchasing decisions, according to the t test results. The F test results showed that three variables—convenience, e-service quality, and celebrity endorser—have an impact on Shopee e-commerce purchasing decisions at the same time. In this regard, Shopee must continue to maintain its convenience and further increase the ease of use of its application features so that purchasing decisions on Shopee e-commerce continue to increase.