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All Journal Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan Jurnal Ilmiah Manajemen Kesatuan Juwara : Jurnal Wawasan dan Aksara Economic Reviews Journal MES Management Journal Journal of Indonesian Sharia Economics Jurnal Pengabdian Pada Masyarakat E-JRM Innovative: Journal Of Social Science Research Journal of Economics and Management Scienties Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Firdaus, Jannatul
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Analisis Manajemen Risiko UMKM Rumah Donat di Lenteng Sumenep Berbasis ISO 31000: Identifikasi, Penilaian, dan Mitigasi Firdaus, Jannatul; Khalida, Nur Diana; Arifah, Hertin Khalifatun Nisa; Najiatun, Najiatun; Hidayat, Nurul
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i2.912

Abstract

Risk management plays a crucial role strategy for MSMEs because it can help them face operational challenges, minimize losses, and maintain business sustainability. This study aims to analyze risk management in Rumah Donat SMEs in Lenteng District, Sumenep, by adapting the ISO 31000 framework. The methods used are a qualitative approach through surveys, observations, in-depth interviews, and documentation. In addition, data analysis was carried out using the Miles & Huberman model combined with the preparation of a risk register and risk matrix. The results of the study identified four main risk categories, namely operational risks (increase in raw material prices, low product durability), strategic risks (limitations in digital promotion, seasonal market competition), human resource risks (lack of employee management), and natural and environmental risks (instability of raw material supply, power outages). Probability and impact analysis showed that seasonal market competition had the highest level of risk, followed by limitations in digital promotion. The proposed mitigation recommendations included establishing cooperation with suppliers, product innovation, employee training, expanding online marketing, improving business management, and developing a framework to address environmental risks. The study seeks to provide valuable contributions to theory as well as practical guidance for MSMEs in managing risks effectively and efficiently.
The Influence of Virtual Reality on Consumer Decision-Making in Purchasing Maybelline Products Najiatun; Firdaus, Jannatul
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4195

Abstract

The rapid development of immersive technologies such as virtual reality has reshaped consumer behavior and marketing strategies by offering interactive experiences that influence perceptions and purchasing decisions. This study aims to analyze and understand the influence of virtual reality on the consumer decision-making process, with a focus on a case study of purchasing. Maybelline cosmetic products. With the rapid development of digital technology, virtual reality has emerged as an innovative marketing tool that offers interactive and immersive experiences for consumers. The research method used is a quantitative approach, with data analysis used in this study using the SEM-AMOS method. The population in this study is active e-commerce consumers and virtual reality users. The data collection used questionnaires distributed to 200 e-commerce consumers and virtual reality users aged 18–40 years, selected through purposive sampling. Interactive experiences have a stronger and more strategic role than visual experiences in influencing consumer interest through actual behavior. The results showed that interactive experiences through virtual reality had a stronger influence on consumer interest and purchase intention compared to purely visual experiences. This study concludes that while visual elements serve as an initial attraction, interactive experiences are more effective in fostering engagement and transforming consumer behavior.
Co-Authors Aini, Nazaratul Ansa, Siti Arif, Hertin Khalifatun Nisa Arifah, Hertin Khalifatun Nisa Awan, Edi dp, Terza Travelancya Fahrurrozi, M. Fauziyah, Hanifah Hasan, M. Zaini Hasan, Saiful Ihtiar, Muhamad Indriyani, Syndi Khalida, Nur Diana Khas, As’adi Kherurrzikin, Moh. Mubarok, Imam Anas Muhalisah Muthiah, Maryam Izzul Mutmainna, Mutmainna Najiatun Najiatun, Najiatun Noviantari, Tantri Nurul Hidayat Qomariyah, Wiwin Indah Ratna Tri Hardaningtyas, Ratna Tri Rofiqi, Nur Basit Rohmatullah Saniatin, Any Susilawati, Ratna ULA, HIDAYATUL Wildan, Arifatul