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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) (JRAMB) Jurnal Riset Akuntansi Mercu Buana Jurnal Ilmiah Cakrawarti JIHAD : Jurnal Ilmu Hukum dan Administrasi Dharma Jnana Ekuitas Jurnal Pnedidikan Ekonomi Jurnal SUTASOMA JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
Putra, I Komang Trisna Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pemanfaatan Influencer sebagai Strategi Pemasaran dalam Meningkatkan Penjualan di PT. Mega Tiara Sinar Abadi I Wayan Wahyu Sudiatmika; I Komang Trisna Eka Putra; Aditya Manggala R S; I Wayan Sugiartana
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 1 (2025): JIS SIWIRABUDA Maret 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v3i1.351

Abstract

The use of influencers in marketing strategies is an important factor in increasing product promotion and sales at PT. Mega Tiara Sinar Abadi. This study aims to determine the effectiveness of using influencers in increasing Vespa product sales, especially after experiencing a decline due to the COVID-19 pandemic. The presence of influencers is expected to increase consumer purchasing power and expand marketing reach through digital platforms. The results of the study show that social media influencers play a role in building two-way interactions between brands and consumers, which has an impact on increasing brand awareness and consumer trust. The image built by influencers through social media, especially Instagram, has proven effective in forming an emotional atmosphere with the audience and driving purchasing decisions. In addition, Instagram is one of the main elements in a digital communication strategy that allows consumers to be more connected to the products being promoted. This study uses a qualitative approach with an in-depth interview method involving three key informants from PT. Mega Tiara Sinar Abadi. The findings of this study contribute to understanding the strategic role of influencers in digital marketing and convincing them of increasing company sales.
Peranan Koperasi Simpan Pinjam (KSP) Payana Mandiri Dalam Upaya Meningkatkan Kesejahteraan Anggota Di Desa Samuan Carangsari Suardika, I Ketut Nik; Putra, I Komang Trisna Eka; R S, Aditya Manggala; Sugiartana, I Wayan
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 1 (2025): JIS SIWIRABUDA Maret 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v3i1.374

Abstract

This study aims to determine the role of the Payana Mandiri savings and loan cooperative in improving economic welfare in Samuan Carangsari village. This study uses a qualitative method with a descriptive approach by describing and explaining in detail the problems to be studied based on data obtained previously through research reports in the form of observations, structured interviews and documentation called Triangulation Data collection techniques. Triangulation Data collection techniques in this study are testing the credibility of the data by checking the data with the source using interview techniques to the source and then checking with direct observation of the Payana Mandiri savings and loan cooperative to ensure that the data obtained is correct and valid. Data sources can be taken from the chairman, secretary and members of the Payana Mandiri savings and loan cooperative. From the results of this Triangulation data collection technique study, the researcher was able to find out that the Payana Mandiri savings and loan cooperative plays a very important role in efforts to improve economic welfare in Samuan Carangsari village, as evidenced by the many cooperative members who are assisted in capitalizing small members so that they are able to get out of poverty. With the presence of the Payana Mandiri savings and loan cooperative in the midst of the members of Samuan Carangsari Village, it will provide easier financial solutions, education will be easier to access, and the implementation of religious worship or ceremonies will run well and even be able to meet the needs of its members, both clothing, food and health.
DETERMINASI AUDIT JUDGMENT: STUDI PADA BPK RI PERWAKILAN BALI: Analisis Faktor-faktor Penentu Keputusan Audit dalam Konteks Pemeriksaan Keuangan Juliastini, Ni Putu; Komang, I Komang Trisna Eka Putra
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 10 No 1: Mei 2024
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/akun.v10i1.4420

Abstract

This study aims to examine the influence of independence, professional ethics, timepressure, task complexity, internal locus of control and external locus of control on auditjudgment. The sample used was 40 auditors obtained by the saturated sample method. Theanalytical tool used is multiple linear regression analysis. The results of this study indicatethat the variables of independence, professional ethics, time pressure, and task complexitydo not affect audit judgment. Internal locus of control variables have a positive effect onaudit judgment, while external locus of control variables have a negative effect on auditjudgment.
The Influence of AI-Based Shopping Experience on Consumer Value through Cognition and Attitude I Putu Putra Astawa; I Gusti Ayu Lia Yasmita; I Komang Trisna Eka Putra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15692

Abstract

Rapid advances in artificial intelligence (AI) have transformed online retail, yet many studies still empha-sise technical performance rather than the psychological mechanisms through which AI-driven experi-ences shape consumer value. This gap is evident in emerging markets such as Indonesia, where enthuse-asm for AI coexists with persistent concerns about data transparency and system reliability. Addressing this issue, the present study examines how AI-based shopping experiences influence consumer value by incorporating two mediating variables: AI Cognition, consumers’ understanding, Cognitive Load, Deci-sion Making, and Cognitive Bias in AI, and Attitude toward AI, which reflects their emotional and evalua-tive responses. A quantitative survey involving 150 active e-commerce users who had interacted with AI features (recommendation systems, chatbots, and personalisation tools) was analysed using SEM–PLS. The findings show that AI-based shopping experiences significantly enhance consumer value, both di-rectly and indirectly. Among the mediators, Attitude toward AI emerged as the dominant pathway, indi-cating that emotional acceptance plays a more influential role than cognitive appraisal in translating AI-driven experiences into perceived value. These results highlight that strengthening users’ emotional comfort and positive evaluations of AI is essential for maximising value creation, offering important im-plications for both theory and the design of consumer-centred AI systems.
Passenger Satisfaction Level with Teman Bus Transportation Services in Denpasar City, Bali Maharani, I Gusti Ayu Putri; Sugiartana, I Wayan; Putra, I Komang Trisna Eka; Pratiwi, Anak Agung Neva Eka
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 8, No 1 (2026): JIHAD : Jurnal Ilmu Hukum dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v8i1.10491

Abstract

Public transportation plays an important role in supporting community mobility in urban areas. The Teman Bus program is one of the public transportation service innovations expected to improve the quality of transportation services in Denpasar City. This study aims to determine the level of passenger satisfaction with Teman Bus transportation services in Denpasar City, Bali. This study used a quantitative approach with a descriptive method. Research data were collected through questionnaires distributed to passengers who had used the Teman Bus service in Denpasar City. The sampling technique used purposive sampling for respondents who had experience using the Teman Bus service. The variable analyzed in this study was passenger satisfaction measured through several service quality indicators, including service reliability, comfort, safety, accessibility, and staff service attitude. The results show that overall passenger satisfaction with the Teman Bus service in Denpasar City is categorized as good. Most respondents stated that the Teman Bus service provides comfort, accessibility, and satisfactory service for public transportation users. This indicates that the presence of the Teman Bus service can become an effective transportation alternative for the community. Therefore, continuous service quality improvement is necessary to maintain and enhance passenger satisfaction with Teman Bus public transportation services in Denpasar City.
Influence of Brand Ambassador Heart2heart Towards Consumers' Purchase Decisions for Barenbliss Products Generation Z in Denpasar City Widiantari, Ni Komang; Putra, I Komang Trisna Eka; Pratiwi, Anak Agung Neva Eka
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 8, No 1 (2026): JIHAD : Jurnal Ilmu Hukum dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v8i1.10493

Abstract

The rapid growth of the beauty industry encourages companies to implement innovative marketing strategies to attract consumers, especially Generation Z who are highly active on social media. One strategy widely used in modern marketing is the utilization of brand ambassadors to strengthen brand image and influence consumer purchasing decisions. This study aims to analyze the influence of the Heart2Heart brand ambassador on purchasing decisions for Barenbliss products among Generation Z consumers in Denpasar City.This study employed a quantitative approach with a descriptive method. The sample consisted of 100 respondents selected using purposive sampling with criteria including consumers aged 17–26 years who have used Barenbliss products and are aware of Heart2Heart as the brand ambassador. Data were collected through questionnaires using a Likert scale. The brand ambassador variable was measured through indicators of credibility, attractiveness, and influence power, while the purchasing decision variable was measured through the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.  The results show that the Heart2Heart brand ambassador has a positive influence on purchasing decisions for Barenbliss products among Generation Z consumers in Denpasar City. This is indicated by the high level of respondent agreement regarding the credibility, attractiveness, and influence of the brand ambassador, which increases consumer interest and purchasing decisions. Therefore, the use of a credible and attractive brand ambassador can be an effective marketing strategy to influence consumer purchasing decisions.
Co-Authors Aditya Manggala R S Aditya Manggala R.S. Aditya Manggala RS Cokorda Istri Mas Kusumaningrat Cokorda Istri Mas Kusumaningrat I Gusti Ayu Lia Yasmita I Gusti Made Surya Baskara Bagiana I Nyoman Gede Marta, I Nyoman Gede I Nyoman Resa Adhika, I Nyoman Resa I Putu Putra Astawa I Wayan Sugiartana I Wayan Sugiartana I Wayan Sugiartana I Wayan Wahyu Sudiatmika I WAYAN WINDIA Juliastini, Ni Putu Maharani, I Gusti Ayu Putri Ni Made Puriati Ni Made Puriati Pradnyana, I Wayan Julianta Pratiwi, Anak Agung Neva Eka Pratiwi, I Gusti Ayu Made Agung Mas Andriani Putu Novia Hapsari Ardianti R S, Aditya Manggala Rochmad Bayu Utomo Suardika, I Ketut Nik Widiantari, Ni Komang YASMITA, I GUSTI AYU LIA Yoga, I Made Sedana Yunita, I Made