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All Journal Jurnal Abdimas Kartika Wijayakusuma Journal of Educational Management and Instruction (JEMIn) Jurnal Abdi Masyarakat Multidisiplin Jurnal Lemhannas RI Indo-Fintech Intellectuals: Journal of Economics and Business Socius: Social Sciences Research Journal Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Abdimas Paspama
Nasution, Ibnu Haris
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Optimization of Social Media as a Means of Promotion and Marketing for MSME Products in Tanjung Duren Utara, West Jakarta Frimayasa, Agtovia; Nasution, Ibnu Haris; Purnama, Yanthy Herawaty; Rahmat, Rahmat
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy but still face challenges in marketing their products. Social media serves as a viable solution to enhance MSME promotion and market reach at a relatively low cost. This Community Service Program (PKM) aims to enhance the capacity of MSME entrepreneurs in Tanjung Duren Utara in optimizing the use of social media for product marketing. The methods used in this program include training, mentoring, and evaluation of the digital marketing strategies implemented by participants. The results indicate an improvement in participants' understanding and skills in managing social media as an effective marketing tool.
Co-Authors Agtovia Frimayasa, Agtovia Ajat, Ajat Apriani, Ari Daryanto, Eko Dwi Hartono Halomoan, Daniel Saut Herawati, Yanthy Imam Yuwono Magito, Magito Meiliyah Ariani, Meiliyah Nindiya, Melly Nurafiah, Siti Purnama, Yanthy Herawaty Putri, Nurulita Purnama R, Rahmat Rahmanti, Virzinia Nur Rahmat Rahmat Rahmat Rahmatiana, Riezka Rakhmawati, Nur Endah Rizal, Izzati Sardiyo Sardiyo, Sardiyo Sari, Ovi Hamidah Suprayitno, Agung Tarihoran, Layarda Watriningsih Yuwanti, Destiyana Zahera Mega Utama, Zahera Mega Zuhrofi, Ahmad Zulhawati