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All Journal Pro Bisnis Monex: Journal of Accounting Research Jurnal Ilmiah Universitas Batanghari Jambi Sebatik J-MAS (Jurnal Manajemen dan Sains) Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Inkubis: Jurnal Ekonomi dan Bisnis Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Priviet Social Sciences Journal Journal of Multidisciplinary Science: MIKAILALSYS Pusat Publikasi Ilmu Manajemen WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Achadi, Ady
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Veterinary Other

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Motivasi dan Peningkatan Jiwa Wirausaha untuk Meningkatkan Pendapatan Masyarakat di Kelurahan Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas Zuhaena, Fatwa; Harsuti, Harsuti; Achadi, Ady; Pahlevi, Akbar
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.382

Abstract

Perempuan yang berpartisipasi dalam program Pemberdayaan Kesejahteraan Keluarga (PKK) di Desa Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas, memiliki banyak waktu luang di antara kegiatan kemasyarakatan rutin yang masih kurang dimanfaatkan untuk tujuan produktif. Kondisi ini menunjukkan adanya peluang yang terlewatkan untuk meningkatkan pendapatan rumah tangga. Tantangan utama yang diidentifikasi meliputi penggunaan waktu luang yang tidak efektif, potensi ekonomi lokal yang belum berkembang, keterampilan manajemen bisnis yang terbatas, dan literasi pemasaran digital yang rendah. Program pengabdian masyarakat ini bertujuan untuk memperkuat motivasi kewirausahaan di kalangan perempuan PKK melalui konseling terpadu tentang manajemen diri, kreativitas dan diversifikasi produk lokal, manajemen bisnis dasar, dan literasi pemasaran digital. Program ini dilaksanakan melalui persiapan dan penilaian kebutuhan, sesi konseling interaktif, diskusi, dan evaluasi, yang melibatkan anggota PKK pada tanggal 15 Juni 2026. Hasil menunjukkan peningkatan pemahaman tentang disiplin dan perencanaan kewirausahaan, munculnya ide-ide inovasi produk yang memanfaatkan sumber daya lokal seperti wortel dan batang pisang, dan peningkatan kesadaran akan manfaat pemasaran online untuk memperluas akses pasar dan mengurangi biaya. Program ini diharapkan menjadi landasan bagi pendampingan berkelanjutan yang mendukung pengembangan usaha rumahan dan berkontribusi pada peningkatan kesejahteraan keluarga.
The influence of customer experience, ease of use, trust, and customer satisfaction on repurchase intention of train tickets through the access by KAI application in Purwokerto City Tiara Tiara; Ady Achadi; Enrico Aziezy
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1378

Abstract

This study aims to identify and analyze the influence of customer experience, ease of use, trust, and customer satisfaction on the repurchase intention of train tickets through the Access by KAI application in Purwokerto City. The population in this study is customers who purchased train tickets through Access by KAI in Purwokerto City, whose number is not known for certain. The sampling method used in this study is non-probability sampling with an accidental sampling technique. The minimum required sample size, according to Cochran's formula, is 97, and this study collected 100 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics 22 software. The results of this study demonstrate that customer experience, ease of use, trust, and customer satisfaction significantly influence the repurchase intention of train tickets using the Access by KAI application in Purwokerto City.
Motivasi Digitalpreneurship: Menjadi Pelaku UMKM Berbasis Teknologi dan Kreativitas Akbar Pahlevi; Harsuti; Fatwa Zuhaena; Ady Achadi
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i1.487

Abstract

Revolusi industri 4.0 menuntut UMKM di Indonesia untuk memiliki kematangan di dalam pengadopsian teknologi. Namun, tingginya penetrasi interner belum berbanding lurus dengan jumlah pelaku UMKM yang mampu mengoptimalkan teknologi untuk inovasi produk dan efisiensi bisnis. Permasalahan utama yang dihadapi oleh banyak pelaku usaha lokal, khususnya di Desa Sunyalangu, Banyumas adalah rendahnya motivasi untuk bertransformasi menjadi digitalpreneur. Pengabdian kepada masyarakat yang dilakukan diharapkan dapat meningkatkan motivasi pelaku UMKM agar bertransformasi sebagai digitalpreunership dengan memanfaatkan teknologi dan kreativitas dalam berwirausaha.
The Influence of Brand Image, Trust, Perceived Value, and Electronic Word of Mouth on Purchase Decisions for Hanasui Products on TikTok Shop Akhila Fatmawati; Ady Achadi; Enrico Aziezy; Dian Safitri P Koesoemasari
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10658

Abstract

The rapid growth of TikTok Shop as a social commerce platform has reshaped consumer purchasing behavior in the beauty industry, particularly by integrating product promotion, peer interaction, and transaction processes within a single digital environment. However, the determinants of purchase decisions for local cosmetic products on TikTok Shop remain underexplored. This study aimed to examine the effects of brand image, trust, perceived value, and electronic word of mouth (e-WOM) on consumers’ purchase decisions regarding Hanasui products on TikTok Shop. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires from 100 Hanasui consumers in Purwokerto who had purchased products through TikTok Shop, using purposive sampling. The data were analyzed using multiple linear regression. The findings reveal that brand image, trust, perceived value, and e-WOM have positive and significant effects on purchase decisions, with perceived value emerging as the most influential predictor. Collectively, these four variables explain 50.7% of the variance in purchase decisions. The study concludes that consumers’ purchase decisions in social commerce environments are shaped by brand perception, consumer trust, perceived product value, and digital information generated through online interactions. These findings contribute to the literature on social commerce and digital consumer behavior by demonstrating the combined role of cognitive, relational, and informational factors in cosmetic product purchase decisions, while offering practical implications for companies to strengthen brand image, enhance trust, optimize product value, and manage e-WOM more effectively.
Why Do Generation X Consumers Switch from Cash to Digital Payments despite Technological Barriers? Dian Safitri Pantja Koesoemasari; Ady Achadi; Harsuti Harsuti; Enrico Aziezy; Doddy Setiawan; Rosalina Anindia Sari Kartika
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.402

Abstract

Background: The expansion of digital payment infrastructure does not ensure that all age groups abandon cash at the same pace. Generation X is a particularly relevant segment because long-established payment routines and technology-related concerns may shape its willingness to change. Objective: This study investigated the factors that move Generation X consumers in Banyumas Regency from cash toward digital payments through the Push-Pull-Mooring (PPM) perspective. Methods: Survey data from 250 Generation X consumers with experience using both cash and digital payment channels were examined using a higher-order SEM-PLS model in SmartPLS 4. Criterion-based purposive sampling was applied. Results: Push (β = 0.413; p < 0.001) and pull (β = 0.350; p < 0.001) increased switching behavior, whereas mooring reduced it (β = -0.128; p = 0.002). Push produced the largest contribution, showing that dissatisfaction and perceived risk associated with cash were more decisive than the appeal of digital alternatives. Habit and switching cost remained barriers, but their practical influence was comparatively small. Conclusion: For Generation X in this small-city setting, the shift toward digital payment is driven primarily by reasons to leave cash rather than by attraction to technology alone.
Pengaruh Fear of Missing Out, Hedonic Motivation, Social Media Use Terhadap Continued Participation Intention Even UNWIKU Edu Run Cahyaningtyas Ria Uripi; Ady Achadi; Wisnu Widodo
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 4 (2026): Oktober: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i4.1475

Abstract

This study aims to evaluate the influence of Fear of Missing Out (FOMO), Hedonic Motivation, and Social Media Use on the intention to continue participating in running events. The study is motivated by the rising trend of running and the limited research regarding the psychological factors and social media usage that drive sustained participation in such activities. The respondents were participants of the UNWIKU Edu Run 2026 held in Purwokerto. A quantitative approach was employed, utilizing Structural Equation Modeling (SEM) analysis via AMOS software. Data were collected from 146 respondents selected through non-probability sampling, using a Likert scale instrument. The results indicate that FOMO (CR = 2.350; p = 0.019), Hedonic Motivation (CR = 3.560; p = 0.000), and Social Media Use (CR = 8.563; p = 0.000) significantly influence the intention to continue participating. Collectively, these three variables explain 69.2% of the variance in the intention to continue participating, while the remaining 31.8% is attributed to factors outside the research model. The findings suggest that the fear of missing out on valuable experiences, the drive to gain enjoyable experiences, and the use of social media—for information gathering, interaction, and sharing experiences related to the fun run—can foster a desire for sustained participation. As the study was limited to the "fun run" category, the results should be generalized with caution; future research is encouraged to examine various categories of running events and broader geographical areas.
Pengaruh Gaya Hidup, Citra Merek, Brand Trust dan Celebrity Endorsment terhadap Keputusan Pembelian Tita Hartina Azizah; Arinastuti Arinastuti; Ady Achadi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.4

Abstract

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.
Pengaruh Motivasi Kerja, Pelatihan, Kompetensi, dan Kepuasan Kerja terhadap Prestasi Kerja Pegawai Dindikbud Kabupaten Purbalingga Ari Fatah Asrofi; Heri Setiawan; Ady Achadi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.9

Abstract

This research is based on the gap phenomenon in the form of the level of work achievement of employees which is considered not optimal. Condition can demonstrated through reports on the work achievements of Purbalingga Regency Education and Culture Service employees and research gaps in the form of differences in research results for each variable. The aim of this research is to analyze the influence of work motivation, training, competence and job satisfaction on the work performance of employees of the Purbalingga Regency Education and Culture Service. The population in this study ASN employees of the Purbalingga Regency Education and Culture Service, totaling 86 people with a sample of 75 respondents. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show work motivation, training, competence and job satisfaction influence work performance. From the results the research, can be implied that the leadership of the Purbalingga Regency Education and Culture Office needs to provide recognition to employees, needs to pay more attention to the qualifications of trainers for employees, increases responsiveness in carrying out work, needs to pay attention to the amount of payment an employee receives as needed.
Co-Authors Aemi Nia Safria Agus Prabawa Akhila Fatmawati Andhi Johan Suzana Anggi Yulia Indriawati Ari Fatah Asrofi Arinastuti Arinastuti Cahyaningtyas Ria Uripi Devika Nurul Aeni Dian Safitri P Koesoemasari Dian Safitri P Koesoemasari Dina Marina Doddy Setiawan edi sumantri Edi Sumantri Enrico Aziezy Hari Winarto Harsuti, Harsuti Heri Cahyo Intan Nur Septiani Isnaeni Rokhayati Koesoemasari, Dian Safitri P Koesoemasari, Dian Safitri Pantja Lestari, Herwiek Diyah Masita, Tri Esti Mayla Survey Andini Meychi Muntahanah, Siti Nirmala Nirmala Nugraha, Ginanjar Adi Pahlevi, Akbar Pujiastuti, Ratna Purnomo, Sodik Dwi Ratnasari Handayani Rosalina Anindia Sari Kartika Sri Sundari Surveyandini, Mayla Tania, Tania Apriyani Hidayat Tiara Tiara Tiara, Tiara Tita Hartina Azizah Wisnu Widodo Wisnu Wijayanto Zuhaena, Fatwa Zumaeroh -