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All Journal Pro Bisnis Monex: Journal of Accounting Research Jurnal Ilmiah Universitas Batanghari Jambi Sebatik J-MAS (Jurnal Manajemen dan Sains) Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia ProBisnis : Jurnal Manajemen Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Priviet Social Sciences Journal Journal of Multidisciplinary Science: MIKAILALSYS WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Achadi, Ady
Fakultas Ekonomi Universitas Wijayakusuma Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Veterinary Other

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The influence of customer experience, ease of use, trust, and customer satisfaction on repurchase intention of train tickets through the access by KAI application in Purwokerto City Tiara, Tiara; Achadi, Ady; Aziezy, Enrico
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1378

Abstract

This study aims to identify and analyze the influence of customer experience, ease of use, trust, and customer satisfaction on the repurchase intention of train tickets through the Access by KAI application in Purwokerto City. The population in this study is customers who purchased train tickets through Access by KAI in Purwokerto City, whose number is not known for certain. The sampling method used in this study is non-probability sampling with an accidental sampling technique. The minimum required sample size, according to Cochran's formula, is 97, and this study collected 100 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics 22 software. The results of this study demonstrate that customer experience, ease of use, trust, and customer satisfaction significantly influence the repurchase intention of train tickets using the Access by KAI application in Purwokerto City.
Pengaruh Content Marketing, Discount, Online Customer Review, Live Streaming, dan Cash On Delivery Terhadap Keputusan Pembelian di TikTok Shop Pada Mahasiswa Universitas Wijayakusuma Purwokerto Devika Nurul Aeni; Ady Achadi; Wisnu Wijayanto
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Kemajuan pesat teknologi informasi dan komunikasi telah mengubah dunia bisnis secara fundamental, khususnya di bidang perdagangan. Saat ini, pergeseran dari bisnis tradisional dengan toko fisik ke model bisnis digital melalui e-commerce bukan lagi pilihan, melainkan sebuah keharusan. Penelitian ini bertujuan untuk mengetahui pengaruh dari Content Marketing, Discount, Online Customer Review, Live Streaming, dan Cash on Delivery terhadap Keputusan Pembelian di TkTok Shop pada Mahasiswa Universitas Wijayakusuma Purwokerto. Metode penelitian yang digunakan Adalah teknik non-prpbablitiy sampling metode purposive sampling. Sampel yang digunakan 100 responden. Data yang terkumpul kemudian di analisis melalui analisis regresi linear berganda melalui ketetapan model (uji asumsi klasik), pengujian hipotetis menggunakan uji parsial (t) dan uji determinasi (Ajd. R2) menggunakan program SPSS 27. Hasil peneltian ini menunjukan bahwa variabel content marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel discount memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel online customer review tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel live streaming tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel cash on delivery tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
Motivasi dan Peningkatan Jiwa Wirausaha untuk Meningkatkan Pendapatan Masyarakat di Kelurahan Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas Zuhaena, Fatwa; Harsuti, Harsuti; Achadi, Ady; Pahlevi, Akbar
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2026): Agustus : Komunitas : Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v4i3.382

Abstract

Perempuan yang berpartisipasi dalam program Pemberdayaan Kesejahteraan Keluarga (PKK) di Desa Bantarsoka, Kecamatan Purwokerto Barat, Kabupaten Banyumas, memiliki banyak waktu luang di antara kegiatan kemasyarakatan rutin yang masih kurang dimanfaatkan untuk tujuan produktif. Kondisi ini menunjukkan adanya peluang yang terlewatkan untuk meningkatkan pendapatan rumah tangga. Tantangan utama yang diidentifikasi meliputi penggunaan waktu luang yang tidak efektif, potensi ekonomi lokal yang belum berkembang, keterampilan manajemen bisnis yang terbatas, dan literasi pemasaran digital yang rendah. Program pengabdian masyarakat ini bertujuan untuk memperkuat motivasi kewirausahaan di kalangan perempuan PKK melalui konseling terpadu tentang manajemen diri, kreativitas dan diversifikasi produk lokal, manajemen bisnis dasar, dan literasi pemasaran digital. Program ini dilaksanakan melalui persiapan dan penilaian kebutuhan, sesi konseling interaktif, diskusi, dan evaluasi, yang melibatkan anggota PKK pada tanggal 15 Juni 2026. Hasil menunjukkan peningkatan pemahaman tentang disiplin dan perencanaan kewirausahaan, munculnya ide-ide inovasi produk yang memanfaatkan sumber daya lokal seperti wortel dan batang pisang, dan peningkatan kesadaran akan manfaat pemasaran online untuk memperluas akses pasar dan mengurangi biaya. Program ini diharapkan menjadi landasan bagi pendampingan berkelanjutan yang mendukung pengembangan usaha rumahan dan berkontribusi pada peningkatan kesejahteraan keluarga.
The Influence of Brand Image, Trust, Perceived Value, and Electronic Word of Mouth on Purchase Decisions for Hanasui Products on TikTok Shop Akhila Fatmawati; Ady Achadi; Enrico Aziezy; Dian Safitri P Koesoemasari
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10658

Abstract

The rapid growth of TikTok Shop as a social commerce platform has reshaped consumer purchasing behavior in the beauty industry, particularly by integrating product promotion, peer interaction, and transaction processes within a single digital environment. However, the determinants of purchase decisions for local cosmetic products on TikTok Shop remain underexplored. This study aimed to examine the effects of brand image, trust, perceived value, and electronic word of mouth (e-WOM) on consumers’ purchase decisions regarding Hanasui products on TikTok Shop. A quantitative approach with an explanatory research design was employed. Data were collected through questionnaires from 100 Hanasui consumers in Purwokerto who had purchased products through TikTok Shop, using purposive sampling. The data were analyzed using multiple linear regression. The findings reveal that brand image, trust, perceived value, and e-WOM have positive and significant effects on purchase decisions, with perceived value emerging as the most influential predictor. Collectively, these four variables explain 50.7% of the variance in purchase decisions. The study concludes that consumers’ purchase decisions in social commerce environments are shaped by brand perception, consumer trust, perceived product value, and digital information generated through online interactions. These findings contribute to the literature on social commerce and digital consumer behavior by demonstrating the combined role of cognitive, relational, and informational factors in cosmetic product purchase decisions, while offering practical implications for companies to strengthen brand image, enhance trust, optimize product value, and manage e-WOM more effectively.
Co-Authors Aemi Nia Safria Agus Prabawa Akhila Fatmawati Andhi Johan Suzana Anggi Yulia Indriawati Ari Fatah Asrofi Arinastuti Arinastuti Cahyaningtyas Ria Uripi Devika Nurul Aeni Dian Safitri P Koesoemasari Dian Safitri P Koesoemasari Dina Marina Edi Sumantri edi sumantri Enrico Aziezy Hari Winarto Harsuti, Harsuti Heri Cahyo Intan Nur Septiani Isnaeni Rokhayati Koesoemasari, Dian Safitri P Koesoemasari, Dian Safitri Pantja Lestari, Herwiek Diyah Masita, Tri Esti Mayla Survey Andini Meychi Muntahanah, Siti Nirmala Nirmala Nugraha, Ginanjar Adi Nurwijayanti Pahlevi, Akbar Pujiastuti, Ratna Purnomo, Sodik Dwi Ratnasari Handayani Sri Sundari Surveyandini, Mayla Tania, Tania Apriyani Hidayat Tiara, Tiara Tita Hartina Azizah Wisnu Wijayanto Zuhaena, Fatwa Zumaeroh -