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All Journal Jurnal Pengabdian Kepada Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian Mandiri JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Riset Manajemen dan Ekonomi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Joni Dwi Pribadi
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pembuatan Media Iklan Video Menggunakan Adobe Premiere Pro Untuk Promosi di Instagram Toko Kopi Ong Malang Jani Pinta Ardharisma; Maskur; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In the face of increasingly tough business competition, companies need to utilize social media, especially Instagram as an effective promotional platform through videos. This study aimed to create an advertising video as a promotional medium and measure the effectiveness of advertising using the Direct Rating Method (DRM). The type of research used was action research (Action Research). This research used interviews, documentation, observation and questionnaires. The results of the analysis showed that the advertising video for Toko Kopi Ong Malang is included in the effective category, with the results obtained in the attention dimension of 14.0, the understanding dimension of 13.6, the cognitive dimension of 14.8, the affective dimension of 14.4 and the attitude dimension of 14.8, for a total DRM of 71.6. From the results of this study, it can be concluded that video advertising media using Adobe Premiere Pro for promotion on Instagram Toko Kopi Ong Malang is effective.
Redesain Label Kemasan Menggunakan Aplikasi Coreldraw Pada UPPKS Sumber Rahayu Tumpang Kabupaten Malang Nadia Yales Khilma; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Penelitian ini bertujuan untuk meredesain label kemasan yang efektif dengan menggunakan Aplikasi CorelDRAW. Penelitian ini menggunakan metode Action Research. Sedangkan pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara, dokumentasi, dan kuesioner. Kuesioner dibagikan kepada 15 responden yang terdiri dari owner, 2 ahli desain, 2 ahli pemasaran, 5 konsumen, dan 5 calon konsumen untuk menilai baik kualitas desain maupun efektivitas desain label. Efektivitas desain dianalisis dengan menggunakan EPIC Model (Empathy, Persuasion, Impact, Communication). Pada Siklus kedua desain label kemasan sudah layak digunakan untuk media promosi dan nilai EPIC Rate menunjukkan peningkatan baik untuk desain hitam putih 4,15 (efektif) maupun desain berwarna 4,47 (sangat efektif). Berdasarkan hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa kedua desain yang dibuat dengan CorelDRAW dapat digunakan sebagai media promosi yang efektif.
Pembuatan Media Promosi E-Booklet dengan Aplikasi Canva Pro pada PT Angkasa Pura I Juanda Surabaya Cici Dewi Sekartaji; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aimed to develop an effective promotional e-Booklet using Canva Pro for PT Angkasa Pura I Juanda Surabaya, specifically for the human remains lounge in the cargo business area, which previously utilized a market-sounding PowerPoint presentation. The research method employed was Action Research, consisting of planning, action, observation, and reflection. Data collection was conducted through observation, interviews, documentation, and questionnaires. The questionnaire was distributed to 17 respondents, comprising 1 manager, 2 relevant staff members, 2 design experts, 2 marketing experts, and 10 prospective customers, with the effectiveness of the e-Booklet analyzed using the EPIC Model. The result of this study was an e-Booklet created using Canva Pro, which proved to be a highly effective promotional tool for PT Angkasa Pura I Juanda, achieving a final EPIC Rate of 4.51. The implication of this research is that the developed e-Booklet can be utilized as a promotional medium by being integrated into the company's official website to further convince prospective customers.
Co-Authors Angelina Mayang Soffa Batrisya Khazindar Brilian Musthafa Pasha Cici Dewi Sekartaji Dimas Setyawan Prasetyo Erlangga Andi S Fadilah, Zakiah Nur Farida Akbarina Feliatra Haekal Adli Muhammad Hayyun Nurvie, Amarida Heru Utomo Jani Pinta Ardharisma Janu Prastyo Kartika Indah Permanasari Kharinka Wahyu Irtanti Khrisna Hadiwinata Lina Budiarti Maskur Moh. Choirul Abidin Muhammad Amrullah Sukma Wala Musthofa Hadi, Musthofa Nabilla Al-Fitriani Sukmawati Nadia Yales Khilma Nandaru Ramadhan Rena Feri Wijayanti Shinta M Trivena Shohib Muslim Syech Tufail Tri Istining Wardani Tri Ramadani Arjo Tri Yulistyawati Evelina Utaminingsih, Arni