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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Jurnal Artha Satya Dharma Journal of Business on Hospitality and Tourism Jurnal Pengabdian Sosial ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Made Oka Astana
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
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PENGARUH TREND FASHION, CONTENT MARKETING, DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI BOX OUTLET SINGARAJA I Gusti Made Oka Astana; Gusti Putu Eka Kusuma; Kadek Marsiani Dewi
Jurnal Daya Saing Vol. 12 No. 3 (2026): JURNAL DAYA SAING
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i3.2372

Abstract

This study aims to examine the influence of Fashion Trends, Content Marketing, and Product Display on Purchase Decisions at BOX Outlet Singaraja. The research employs a quantitative approach and is analyzed using SPSS PASW Statistics Version 18. The population consists of all consumers of BOX Outlet Singaraja, with a sample of 80 respondents selected using random sampling techniques. The results indicate that both partially and simultaneously, the three independent variables—Fashion Trends, Content Marketing, and Product Display—have a positive and significant effect on Purchase Decisions.
Co-Authors Adnyana, I Dewa Putu Herry Pratama Andriyani, Kadek Ayu Sinta Cattleyana, Dilla Dimiadi, Putu Ayu Dian Elisiani, Luh Putu Mita Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Gusti Ketut Adi Winata I Made Panji Dwipayana Indriani, Aldila Feby Kadek Angga Januarta Yasa Kadek Doni Ariani Kadek Marsiani Dewi Kadek Meliani Kadek Nanda Sinta Dewi Kadek Putra Awatara Ketut Sumiasa Komang Ayu Alit Wirandani Komang Nita Pebriani Komang Novi Purniari MAHARANI, DESAK PUTU SEPTI YUNI Meliani, Kadek Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ni Luh Nurkariani Ni Made Wulan Sari Sanjaya Ni Putu Wendy Katrina Ningsih, Ni Nyoman Ayu Nyoman Srikarsa Permoni, Ni Luh Eka Ayu Putu Aristya Purnama Astri Putu Ayu Amanda Suartawan, Kadek Adi SUPUTRIYANI, MADE Ujang Hidayat Ujang Hidayat, Ujang Yanti, Kadek Anggel Darma