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Yusditara, Wisnu
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ANALISIS PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA GENERASI Z DALAM INDUSTRI E-COMMERCE Yusditara, Wisnu
Jurnal KAFEBIS Vol. 2 No. 2 (2024): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v2i2.2671

Abstract

This study analyzes the impact of service quality and promotion on customer satisfaction among Generation Z in the e-commerce industry. The method used is multiple linear regression analysis. The results indicate that both service quality and promotion significantly influence customer satisfaction. Improvements in service quality, such as transaction speed and security, along with engaging promotional strategies, positively contribute to the shopping experience of Generation Z. These findings emphasize the importance of innovation in services and promotions to enhance customer satisfaction and loyalty in the digital era.
Strategi Telemarketing yang Efektif: Analisis Pengaruhnya terhadap Minat Beli Mobil Hino di PT Indo Mobil Prima Niaga Yusditara, Wisnu; Nurdelila; harahap, Nirmala Haty
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

Telemarketing, as one of the marketing communication methods, plays a crucial role in product introduction and fostering customer relationships in the era of advancing communication technology. This study aims to analyze the effectiveness of telemarketing as a marketing strategy at PT Indo Mobil Prima Niaga and the role of telemarketing in supporting after-sales services at PT Hino Motors Sales Indonesia. The research employs a descriptive qualitative approach, collecting data through interviews and observations. The findings reveal that telemarketing functions not only as a tool for sales promotion but also as an interactive communication medium that enhances customer satisfaction and loyalty. This research contributes to a better understanding of the importance of telemarketing in developing effective and sustainable marketing strategies in the automotive sector.
PENGARUH BUDAYA ORGANISASI, WORK DISCIPLINE TERHADAP EMPLOYEE PERFORMANCE PADA DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KOTA PADANGSIDIMPUAN Yusditara, Wisnu; harahap, Nirmala Haty; Nurdelila
Jurnal KAFEBIS Vol. 1 No. 1 (2023): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v1i1.1993

Abstract

This study aims to determine the influence of Organizational Culture and Work Discipline on Employee Performance at the Investment and One-Stop Integrated Services Department in Padangsidimpuan City. The analysis method used is multiple linear regression processed with SPSS version 24. The results of the research show that Organizational Culture and Work Discipline have a significant effect on Employee Performance with a significance value of each variable being 0.045 and 0.000, respectively. The regression coefficient for Organizational Culture is 0.567 and for Work Discipline is 0.334, indicating that Organizational Culture has a greater influence than Work Discipline in improving Employee Performance. In addition, the F test gives an F-count value of 65.245 with a significance of 0.000, indicating that Organizational Culture and Work Discipline simultaneously influence Employee Performance. Further analysis shows that 81.8% of the variability of Employee Performance can be explained by these two variables, while the rest is influenced by other factors not discussed in this research. These findings reinforce the hypothesis that Organizational Culture and Work Discipline significantly affect Employee Performance.
PENGARUH KEMAMPUAN KERJA PEGAWAI DALAM MENCAPAI TUJUAN ORGANISASI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KOTA PADANGSIDIMPUAN Yusditara, Wisnu; harahap, Nirmala Haty; Nurdelila
Jurnal KAFEBIS Vol. 2 No. 1 (2024): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/kafebis.v2i1.2353

Abstract

This study aims to measure the extent to which employee work competence influences the achievement of organizational goals at the Department of Public Works and Spatial Planning in Padangsidimpuan City. The research approach used was quantitative descriptive method with techniques such as correlation analysis, simple linear regression, hypothesis testing (t-test), F-test (simultaneous), and coefficient of determination (R2). The results of the correlation analysis showed a correlation coefficient of 0.509 between variable X (employee work competence) and variable Y (achievement of organizational goals). The calculation of the regression coefficient yielded a constant coefficient of 2.894 and a coefficient for the independent variable (X) of 0.169, resulting in the regression equation Y = 2.894 + 0.169X. The t-test yielded a computed t-value of 3.597, exceeding the tabulated t-value of 2.010, and a significance level (sig) of 0.012, which was lower than 0.05. The F-test yielded a computed F-value of 12.705 and a significance level (sig) of 0.000. Comparing this with the tabulated F-value of 4.05, it can be concluded that the hypothesis is accepted. The coefficient of determination (R2) was found to be 0.428, indicating that 42.8% of the variation in the achievement of organizational goals can be explained by employee work competence. The remaining 57.2% is influenced by other variables not included in this study. In conclusion, this study establishes that employee work competence has a positive and significant influence on the achievement of organizational goals at the Department of Public Works and Spatial Planning in Padangsidimpuan City, accounting for 42.8% of the variance.
Co-Authors Abdul Latif Ade Maya Mei Shanty Aswan, Novita Azhar Harahap Bambang Widjanarko Emirza Henderlan Harahap Fadhillah, Yusra FITHRA MAHARANI Hanna M. Damanik Harahap, Azhar Harahap, Nirmala Haty Harahap, Rosina Hasanah, Wida Khoirul HENDRIK E.S. SAMOSIR Ita Mariami Juniasih, Tri Eva Lubis, Abdul Latif Makhrani Martin Luter Purba Nurdelila PANE, PERTAMA YUL ASMARA Patriansyah, Wawan Pulungan, Sutan Shanty, Ade Maya Mei Shanty, Ade Maya Mey Silviana Batubara Ulidesi Siadari Widiasyih, Anugrah Sri