Articles
<![CDATA[Indonesia’s Economic Growth from 2019 -2021: An Economic Overview Before and During COVID 19 Pandemic ]]>
<![CDATA[Priana, Wiwin]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Nusantara Science and Technology Proceedings 3rd Economics, Business, and Government Challenges 2020 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2021.1304
<![CDATA[Almost all countries suffer from The Covid 19 pandemic which has emerged since late 2019. This pandemic has greatly impacted the nation's economic growth. Indonesia is also one of many nations with high cases of COVID 19 victims which have experienced the decline of economic growth. Economic growth is also a measure of the economic performance of a nation’s community, the more productive the people in that nation than the higher the economic growth of the nation will be. Economic growth will be obtained from the increase of GDP from year to year. This study has an objective to analyze economic growth in Indonesia which happened before COVID 19 in 2019 until the year 2021 in which this pandemic has still given its economic impact on the nation. Indonesia’s economic growth in 2019 was 5.03%, in 2020 was -2.20% and in 2021 the 2nd Quarter has reached 7.07%. The research method is conducted by analyzing the Report of GDP and Economic growth released by the Central Statistics Agency (BPS). The sample of this research is the year 2019, 2020, and 2021.]]>
<![CDATA[Analysis of Potential Export Market Strategy in Craft Business from Typical Karo Woven Cloth in North Sumatra ]]>
<![CDATA[Situmorang, Katherine]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Journal of Business Management and Economic Development Том 2 № 01 (2024): January 2024 ]]>
Publisher : <![CDATA[PT. Riset Press International ]]>
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DOI: 10.59653/jbmed.v2i01.516
<![CDATA[Export market research is an important component in carrying out export activities. In this research, an analysis of export market opportunities was carried out to find potential markets for craft business actors from typical Karo woven cloth in North Sumatra so that they could maximize marketing efforts globally. This research aims to determine the export market potential for Karo handicraft products and find the right strategy in marketing typical Karo handicraft products. The research method used in this research is a qualitative approach, then data collection is carried out through interviews, observation and surveys. The results of data testing show that the potential export markets for Karo craft products are Singapore and then Malaysia, so it is necessary to maximize market opportunities in these countries with appropriate export marketing strategies. Karo craft entrepreneurs need to maximize marketing to export destination countries with strategies that can be implemented starting from online marketing, participating in international exhibitions and events as well as carrying out strategic collaborations.]]>
<![CDATA[Analyzing the effectiveness of digital marketing in building a brand image for the Mulyosari Group ]]>
<![CDATA[Raihany, Lutfia]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Pancasila International Journal of Applied Social Science Том 2 № 03 (2024): Pancasila International Journal of Applied Social Science ]]>
Publisher : <![CDATA[PT. Riset Press International ]]>
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DOI: 10.59653/pancasila.v2i03.1043
<![CDATA[Research on the use of digital marketing is an important component in running a business in the current era of society 5.0. In this research, an analysis of the effectiveness of the many types of digital marketing that can be applied by online shop business people is carried out so that they can maximize sales while providing a brand image to customers. This research aims to find out which type of digital marketing is most effective in providing a brand image to customers at the Mulyosari Group. The research method used in this research is a qualitative approach, data collection was carried out through interviews, observation and surveys. The results of data testing show that the most effective digital component used to build a brand image at the Mulyosari Group is marketing through video content, so it is necessary to maximize the creation of marketing content in the form of video. Components that must be improved in video content are in terms of planning, taking videos and posting them to social media. Mulyosari Group's video content must be able to create a brand image for its customers in order to increase product sales.]]>
<![CDATA[Implementasi Branding Dan Digitalisasi Bisnis Pada UMKM Di Wilayah Klampok Kota Blitar ]]>
<![CDATA[Syifana, Ananda Azza]]>;
<![CDATA[Puspitasari, Sekar Aulia]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2023 ]]>
Publisher : <![CDATA[Fakultas Keguruan dan Ilmu Pendidikan ]]>
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DOI: 10.30822/berbakti.v1i2.2451
<![CDATA[In this journal, the authors will discuss Branding and Digitalization in UMKM in the Klampok Village, Sananwetan District, Blitar City. This journal will discuss in detail what branding and digitization are that we will apply to UMKM in this Klampok village. Branding itself is an attempt to provide a company with a certain design or symbol as an identity in a business or company. Branding is usually synonymous with logos, designs, packaging, brands, etc. Branding is very important because branding can create an impression on consumers so they can find out what the company expects. In addition, Branding is also a way to differentiate yourself from performance competitors or other companies. Digitalization is a process of change that is analog to digital technology. This digitalization is also a framework for increasing the efficiency and effectiveness of performance in each section. The digitalization that we are doing is more focused on digitalizing marketing, digitizing marketplaces, digitizing social media and also creating websites for the UMKM we assist. The Branding and Digitalization that we do is of course to help the UMKM that we assist can develop properly.]]>
<![CDATA[HOW DO BANKERS WORK DEVIANTLY IN THE CREDIT SECTOR? ]]>
<![CDATA[Sawitri, Dewi Khrisna]]>;
<![CDATA[Mashud, Mustain]]>;
<![CDATA[Mardiyanta, Antun]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2021.019.03.19
<![CDATA[This research is implemented in the banking sector. Knowledge about counterproductive behavior that emerged in banking activity is still limited. Bankers, human resources in the banking sector, deal a lot with customers in their day-to-day job activity by assessing the credit proposal of their bank customers. Qualified credit assessment is essential to determine the approval of bank credit. The failure to assess qualified debtors will result in bad credit in which debtors do not repay the credit they receive. To get qualified credit assessment, bankers follow the 5C Principles in assessing credit proposals. Counterproductive work behavior occurs when workers perform indifferently from what the rules and norms of a company have stated. Qualitative research with a phenomenology approach was conducted to determine how these deviances performed while bankers assessed their customers' credit loan proposals under the 5C Principles. Six bankers with different job positions were the subjects of this study and were interviewed to get in-depth information. This research reveals items of behaviors related to production deviances in each principle they assessed. Deviances are reported in each principle then categorized into production ones since these behaviors deal a lot with how they perform their job in the credit sector.]]>
<![CDATA[Analisa Jaminan Kesehatan dan Keselamatan Kerja ]]>
<![CDATA[Afani, Mohammad Syahrul]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Widya Balina Vol. 10 No. 1 (2025): Jurnal Widya Balina ]]>
Publisher : <![CDATA[widya balina ]]>
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DOI: 10.53958/wb.v10i1.771
<![CDATA[Penelitian ini bertujuan untuk menganalisis analisa jaminan kesehatan dan keselamatan kerja (K3) yang diterapkan oleh Divisi Human Capital di salah satu perusahaan listrik di Indonesia, khususnya dalam memberikan perlindungan dan layanan kesehatan bagi pegawai dan pensiunan. Dalam penelitian ini digunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara kepada 1 pegawai divisi Human Capital, 2 pegawai dari divisi lain yang memiliki pengalaman mengklaim asuransi, serta 2 pensiunan yang masih memanfaatkan layanan tersebut. Selain itu, dilakukan analisis terhadap dokumen resmi perusahaan terkait fasilitas dan jenis pelayanan kesehatan yang ditanggung. Hasil penelitian menunjukkan bahwa sistem jaminan kesehatan dan K3 di perusahaan ini telah berjalan cukup efektif melalui kemitraan dengan rumah sakit mitra dan prosedur klaim yang relatif mudah, khususnya di lingkungan rumah sakit yang sudah terintegrasi. Namun demikian, masih terdapat kendala seperti kurangnya pemahaman pegawai terhadap prosedur klaim, keterbatasan rumah sakit mitra di beberapa wilayah, serta tantangan adaptasi digital bagi pensiunan. Oleh karena itu, dibutuhkan peningkatan sosialisasi, digitalisasi layanan, serta evaluasi rutin terhadap mitra rumah sakit untuk menjamin pemerataan akses dan peningkatan kualitas layanan kesehatan bagi seluruh insan di perusahaan.]]>
<![CDATA[The Investigation of Work Safety: The Role of Training and Work Experience at a Flexible Packaging Company in Surabaya ]]>
<![CDATA[Rahayu, Mutiara]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v8i2.1765
<![CDATA[This study aims to analyze the role of training and work experience on the work safety of factory employees at flexible packaging company in Surabaya. The research background is based on the high rate of workplace accidents that still occur despite the company having conducted training programs and implemented safety policies. The research method employed is quantitative with an associative descriptive approach. The study involved a sample of 62 respondents obtained through purposive sampling. Data were analyzed using the Partial Least Squares (PLS) method with the assistance of SmartPLS software. The results indicate that both training and work experience have a significant effect on work safety. Training material and the level of knowledge acquired through work experience were found to be the most dominant indicators. These findings reinforce the importance of aligning training materials with the needs of each department and the necessity of empowering experienced employees in creating a safe work culture.]]>
<![CDATA[The Study of Job Satisfaction : Exploring Work-Life Balance, Job Stress, and Burnout ]]>
<![CDATA[Erlinda, Nurjihan]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijemss.v6i5.4733
<![CDATA[The present research examines the influence of work life balance and job stress on job satisfaction, with burnout as a mediating variable among employees of the Operations Directorate at public service company in Surabaya. Job satisfaction is essential as it affects employee motivation and productivity. The research uses a quantitative approach with 70 respondents selected using Slovin’s formula and analyzed through the SEM-PLS method. The results show that maintaining work-life balance contributes positively and meaningfully to job satisfaction, while job stress has a negative and significant effect. Additionally, burnout mediates the effect of both work-life balance and job stress on job satisfaction, indicating that less burnout is related to higher levels of job satisfaction.]]>
<![CDATA[Counterproductive Work Behavior: The Role of Work Life Balance And Job Stress ]]>
<![CDATA[Maharani, Devita]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijemss.v6i5.4734
<![CDATA[The present investigation seeks to determine the impact of Work Life Balance and Job Stress on Counterproductive Work Behavior in an outsourcing company, focusing on security personnel as the research object. The research methodology employed a quantitative approach utilizing a saturated sampling procedure, encompassing 96 security personnel as study participants. Statistical analysis was conducted via Partial Least Squares (PLS) structural equation modeling. The empirical findings demonstrate that Work Life Balance has a negative and significant effect on Counterproductive Work Behavior, while Job Stress has a positive and significant effect on Counterproductive Work Behavior. This means that a balanced personal and professional life can reduce the emergence of deviant behaviors, whereas unmanaged stress increases the risk of counterproductive actions. These findings provide a foundation for management to design more effective work systems and psychological support strategies to minimize deviant behavior in the workplace.]]>
<![CDATA[Implementasi Pembuatan Marketplace Platform Untuk Online Selling UMKM Herbal Lestari di Kelurahan Kalirungkut ]]>
<![CDATA[Abimayu, Prawira]]>;
<![CDATA[Sawitri, Dewi Khrisna]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.12800751
<![CDATA[Penelitian ini bertujuan untuk merancang dan mengembangkan platform pasar khusus yang bertujuan untuk mendukung Usaha Mikro, Kecil dan Menengah (UMKM) sektor herbal berkelanjutan di Kelurahan Kalirungkut, Surabaya. Platform ini dibuat dengan tujuan untuk meningkatkan kesadaran dan aksesibilitas terhadap produk herbal lokal yang diproduksi oleh UMKM di wilayah tersebut. Metodologi pengembangan platform meliputi analisis kebutuhan pasar, interaksi dengan pemilik UMKM, merancang antarmuka pengguna yang responsif, dan mengintegrasikan sistem pembayaran secara aman dan efisien. Selain itu, platform ini bertujuan untuk memberikan konsumen informasi yang jelas tentang kelestarian lingkungan dan manfaat produk nabati yang berkelanjutan. Hasil dari penelitian ini adalah sebuah platform online yang memudahkan UMKM untuk mendaftar, mengelola dan memasarkan produknya. Melalui platform ini, para pelaku UMKM dapat meningkatkan visibilitas dan penjualan produknya secara signifikan, serta konsumen dapat dengan mudah menemukan dan membeli produk herbal berkualitas di Desa Kalirungkut, SurabayaDiharapkan dengan dikembangkannya platform pasar ini dapat memberikan kontribusi positif dalam memperkuat perekonomian lokal, meningkatkan kesadaran akan kelestarian lingkungan dan mendukung pertumbuhan usaha UMKM sektor jamu berkelanjutan di tingkat lokal dan regional.]]>
