Article Per Year (5 Year)
p-Index From 2020 - 2025
2.459
P-Index
This Author published in this journals
All Journal INFORMASI Global Medical and Health Communication Jurnal Kajian Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Profetik Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social and Management Studies (IJOSMAS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian dan Kewirausahaan International Journal of Social Science Jurnal PkM (Pengabdian kepada Masyarakat) Prosiding Konferensi Nasional PKM-CSR Jurnal Visi Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam
Suraya Mansur
Communication Science, Universitas Mercu Buana, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
RESEPSI KHALAYAK PADA PERSONAL BRANDING GANJAR PRANOWO DI YOUTUBE GANJAR PRANOWO Restu Adji Trianto; Suraya Mansur; Ridho Azlam Ambo Asse
Jurnal Visi Komunikasi Vol 21, No 01 (2022): MEI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v21i01.15550

Abstract

Penelitian ini bertujuan untuk menggambarkan penerimaan audien terhadap personal branding Ganjar Pranowo di Youtube Ganjar Pranowo. Peneliti menggunakan teori analisis resepsi yang dicetuskan oleh Stuart Hall tetnag studi khalayak dalam memaknai pesan media dapat dibagi menjadi tiga posisi yaitu dominant hegemonic, negotiated dan oppositional. Peneliti berpedoman pada delapan konsep personal branding yang disampaikan oleh Peter Montoya yaitu Spesialisasi, Kepemimpinan, Kepribadian, Perbedaan, Visibilitas, Kesatuan, Keteguhan dan Niat Baik. Penelitian ini menggunakan metode analisis resepsi deskriptif kualitatif dengan teknik wawancara mendalam yang dilakukan pada sepuluh informan yang berasal dari jawa tengah dengan profesi dan latar belakang yang berbeda. Hasil penelitian ini menunjukan bahwa seluruh informan secara garis besar menerima dengan baik personal branding Ganjar Pranowo sebagai seorang Gubernur Jateng, Sembilan informan secara konsisten menempati posisi dominant hegemonic dan satu informan menempati posisi negotiated, tidak ditemukan sikap penolakan sehingga tidak ada informan yang masuk dalam posisi oppositional.
THE EFFECT OF REBRANDING ON IMAGE OF NEO COMMERCE BANK DURING THE PANDEMIC COVID 19 SURVEY OF JAKARTA GOZCO CUSTOMERS Anggi Febrianto; Juwono Tri Atmodjo; Suraya Suraya
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.272

Abstract

The Covid 19 pandemic is not just a pandemic but also became a catalyst for various business lines to innovate in order to survive and compete with competitors, Bank Yudha Bhakti now known as Bank Neo Commerce (BNC) is one of the banks that took the Rebranding to deal with Covid 19 exposure. thus objective of this research is to find out how far the change in name, logo, slogan and service has affected the company's image for BNC KCU Jakarta Gozco customers.Some of the theories that serve as tools in this research are systems theory which explains that rebranding or changes that occur within the organization as a result of environmental influences at the same time assessed as an adaptation mechanism which is clarified by organizational communication theory and corporate image theory in the context of corporate communication goals towards external audience to meet customer expectations. This study uses rebranding as an independent variable they are Name, Logo, Slogan and Service on its influence on Company Image as Variable Y. This study used a quantitative approach with a survey method by distributing questionnaires to 180 samples. The type or nature of this research is associative, causal, in this study BNC wants to convey its goal that they have turned into a digital bank through rebranding.The conclusion of this study is that the significance value for the Name variable (X1) to Image (Y) is 0.357> 0.05 and the t-count value to the t table of Name Variable (X1) is 0.923 <1.973 so that the name change has no significant effect, then for the Variable Logo (X2) has a significance value of 0.429> 0.05 and the value of t count to t table is 0.793 <1.973 in other words changes in the logo do not significantly affect BNC image, then Slogan (X3) has a significance value of 0.02 <0.05 while the t count value for the t table is 3.175> 1.973 so that changes in the Slogan have a significant effect on the Image of the Neo Commerce Bank, Service (X4) gets a significance value of 0.00 <0.05 and the t count value on the t table is 3.958> 1.973 so that the change in Slogan has a significant effect to the BNC Image, then simultaneously X1, X2, X3, and X4 to Y have a significance value of 0.000 <0.005 and a calculated F value of 39.702> 2.42 it can be concluded that the change in Name, Logo , Slogan, and Services simultaneously have a significant effect on the BNC Image of Jakarta Gozco KCU customers.
SYMBOLIC INTERACTIONISM ON THE CREATIVE MESSAGE ART OF MENTAWAI TATTTOOS AS A SUBCULTURAL IDENTITY Anita Rosana; Ahmad Sihabudin; Suraya Mansur; Irfan Fauzi
International Journal of Social Science Vol. 3 No. 3: October 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i3.1916

Abstract

This research focuses on the interaction of the Mentawai people of Indonesia in communicating traditional Mentawai tattoo symbols, and how the construction of the meaning of these symbols in the young Mentawai generation as an effort to preserve traditional tattoo art culture in the midst of modern culture. Most young Mentawai generation spread throughout Indonesia has assimilated with modern culture by using modified creative content of Mentawai traditional tattoo symbols as their identity. This study uses symbolic interactionism theory and use a phenomenological method with a qualitative approach and a constructivist paradigm. The data collection technique uses in-depth interviews with the people who practice Mentawai tattoo culture. In this study, there were 3 informants who still practiced traditional Mentawai tattoos and 3 informants who were modifying Mentawai tattoo into creative content. Data analysis techniques perform horizonalization, clustering the invariant constituent into themes, individual textural and structural descriptions, composites, and synthesis. The study found that there was a change in the meaning of the Mentawai tattoo symbols in the creative messages of custom tattoos. Tattoos were used as a tool to communicate ethnic identity, social recognition, and professional identitiy, then tattoos norm have changed to aesthetics, tribal pride, self-identity, and self-expression of the love of art and traditional tattoos. The younger generation continously reconstructing the creative messages and meanings of Mentawai tattoos that adapt to modern culture. Conclusion: the change in the dominant Mentawai culture into a subculture is caused by a social movement making tattoos creatively by the younger generation as the identity of the Mentawai cultural tribe from traditional to custom tattoos
COMMUNICATIVE ACTIONS OF THE INDONESIAN GOVERNMENT DURING THE COVID-19 PANDEMIC IN ONLINE MEDIA Irfan Fauzi; Andi Mirza Ronda; Suraya Mansur; Anita Rosana
International Journal of Social Science Vol. 3 No. 3: October 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i3.3061

Abstract

This study focuses on the government’s communicative actions in public sphere during the 2020 Covid-19 pandemic. The government’s steps have seen to be experiencing inconsistency, ambiguity, and counter productiveness in handling the Covid-19 pandemic issue. The material objects in this study are government statements quoted by three online mass media, namely kompas.com, tribunnews.com, and detik.com, which were published from March to May 2020. There were twelve selected media articles from these media. The text was analyzed using critical discourse analysis. This research uses a qualitative approach with a critical paradigm. The research data is processed using Habermas’ communicative action theory where the validity of a communication is tested through 4 validity claims, such as truth, sincerity, comprehensibility, and legitimacy. The results of the study explained that from 12 news containing 31 government statements, found 10 confusing statements, 6 erroneous statements, 7 false impressions and 8 illegitimacy and inaccuracies. This shows an indication of the government’s inability to act communicatively, especially in the aspect of comprehensiility claims that lead to information distortion. The government statements use a lot of jargon and terms that are not well defined, lead to misinformation
CHILD STUNTING: REVEALING THE LACK OF CONCERN OF NATIONAL MEDIA IN INDONESIA Suraya Mansur; Nurhayani Saragih; Afgiansyah Afgiansyah; Wiwik Novianti; S Bekti Istiyanto
Profetik: Jurnal Komunikasi Vol. 16 No. 2 (2023)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i2.2837

Abstract

Campaigns carried out by the Ministry of Health and other government collaborations will not be successful without mass media broadcasts. Hence a phenomenon occurs that there is still a lack of discussion regarding the media raises the issue of stunting in the media. Thus this study aims to find out how concerned the media is in news portals regarding child stunting issues in Indonesia. The theory which is used in this study is the theory of health communication and online reporting. This study uses a post-positivistic paradigm, a digital media content analysis method with a qualitative approach. The data collection technique captures big data regarding stunting news in the news portal during November 2022 on National Health Day. The results of the study show that the online news portal with high awareness is tribunnews.com around 528 news out of 750 news. The most widely published issue is the government's commitment to reduce the stunting rate in Indonesia and the government's campaign programs as evidence of a concrete movement to increase public awareness regarding the prevention and treatment of stunting in society. The benefits of this research are expected to further strengthen the insights of researchers both in terms of expertise and scientific competence of researchers.
Penguatan Kompetensi Promosi Pariwisata Berbasis Inovasi Nilai di SMAN 20 Kabupaten Tangerang Mansur, Suraya; restaty, Santa Margaretha Niken; Purba, Humiras Hardi
Jurnal PkM (Pengabdian kepada Masyarakat) Vol 7, No 4 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i4.23133

Abstract

One of the efforts to carry out promotions is by targeting attractive tourist objects, namely by creating content that attracts the attention of tourists. Interesting content must be captured or captured through posting photos and videos on social media or other communication media. These tourism promotion messages should be carried out by the whole community, especially the younger generation. Based on this, photography and videography skills are needed for the younger generation, as well as promoting them through social media. Photography is one of the media that can inform an object or event that occurs using pictures or visuals. Photography plays several important roles in describing an object and representing the actual object in an image medium. The purpose of community service activities at SMA Negeri 20 Tangerang Regency, Banten Province is to increase the competence of value innovation-based tourism promotion. The method used in this community service is direct observation, training and implementation and ends with an evaluation of the results of the activity. The results obtained from this activity are that students are able to understand the concept of value innovation in the field of photography and videography so that they can produce interesting and creative photo and video works for tourism development in Tangerang which are documented and published on the website.
LITERASI MEMBACA ANAK-ANAK DI PESISIR PANTAI SAWARNA, LEBAK BANTEN Suraya, Suraya; Zubair, Agustina; Wardhani, Diah
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i1.1556

Abstract

This community empowerment activity is in the form of training on the socialization of Reading Literacy to Students in Sawarna Beach, Lebak banten. The purpose of this training the students and school-aged children have the ability to read and become accustomed to reading. This training activity was held on February 13, 2018 in Sawarna Village, Lebak Banten. This activity is followed by students who are domiciled in the village. The participants have not fully read the habit either at home or at school. The lack of facilities for children's story books owned by schools and at home. Children or Students Kindergarten requires motivation and inspiration about activities and reading habits or reading literacy. Keywords : Reading Literacy, Kids, Empowerment Activity
MEMPERKUAT LITERASI DIGITAL UNTUK MENANGGULANGI KEKERASAN BERBASIS GENDER DI RANAH VIRTUAL Nurhayani Saragih; Santa Lorita; Suraya Suraya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.31505

Abstract

Komisi Nasional Kekerasan Terhadap Perempuan (Komnas Perempuan) mencatat peningkatan signifikan dalam kekerasan terhadap perempuan, menyoroti kebutuhan kritis akan perlindungan hukum yang lebih baik terhadap kekerasan seksual. Mengakui kebutuhan tersebut, kegiatan pelayanan masyarakat telah dikembangkan untuk meningkatkan pemahaman tentang konten media sosial yang tidak pantas, khususnya pelecehan seksual, di kalangan generasi muda. Tujuan utama dari program-program ini adalah untuk meningkatkan kesadaran, mempromosikan penggunaan media sosial yang tepat, dan meningkatkan kesadaran tentang konten berbahaya, khususnya yang berpotensi menyebabkan pelecehan seksual. Program ini berusaha untuk menghindari kejadian semacam itu dan melindungi individu dari menjadi korban di ranah digital, dengan fokus khusus pada menangani isu pelecehan seksual melalui media sosial saat ini. Tujuan utamanya adalah untuk meningkatkan kesadaran tentang pelecehan seksual dan langkah-langkah pencegahan. Sasaran utama di Pulau Pinang adalah buruh Indonesia yang terafiliasi dengan Organisasi Masyarakat Indonesia (Pertubuhan Masyarakat Indonesia, atau PERMAI). Penekanan diberikan pada memberikan pengetahuan untuk membantu individu dalam mengenali dan menghindari konten yang mungkin mengandung pelecehan. Hasil dari upaya-upaya ini akan disebarkan melalui berbagai saluran media massa dan publikasi pelayanan masyarakat, meningkatkan kesadaran secara signifikan dan membentuk perlindungan terhadap pelecehan seksual. Keberhasilan program ini disebabkan oleh pendekatannya yang holistik, yang menggabungkan advokasi hukum, kampanye kesadaran, dan pendidikan yang ditargetkan untuk menciptakan lingkungan yang lebih aman dan berpendidikan, terutama bagi individu yang rentan terhadap risiko pelecehan seksual via media sosial. Kata kunci: Media Sosial dan Pelecehan Seksual, Kekerasan Berbasis Gender.
Co-Authors Afgiansyah Afgiansyah, Afgiansyah Ahmad Mulyana Ahmad Sihabudin Alma Yulana Anggi Febrianto Anita Rosana Anita Rosana Annik Setiawati Aprilia Aprilia Aulia Lydia Citra Dadan Iskandar Dewi Hartaningrum Diah Wardhani Farid Hamid Humiras Hardi Purba Irfan Fauzi Isiaka Zubair Aliagan Juwono Tri Atmodjo Lenny Lenny Novita Damayanti Nurhayani Saragih Nurhayani Saragih Nurhayani Saragih Nurhayani Saragih Ponco Budi Sulistyo Rajab Ritonga Rajab Ritonga Restu Adji Trianto Ridho Azlam Ambo Asse Ronda, Mirza S Bekti Istiyanto S. Bekti Istiyanto Santa Lorita Santa Margaretha Niken Restaty Sudarmanti, Rini Susilawati Susilawati Titi Legiati PS Tri Wahyuti Utas Mahligai Wiwik Novianti Zubair, Agustina