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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi EkBis: Jurnal Ekonomi dan Bisnis Journal of Economics Research and Social Sciences AL-FALAH : Journal of Islamic Economics DEVOSI Asian Management and Business Review Journal of Islamic economy and Community Engagement Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Kaunia: Integration and Interconnection of Islam and Science Journal Likuid: Jurnal Ekonomi Industri Halal Jurnal Ilmiah Citra Ilmu : Kajian Kebudayaan dan Keislaman Journal of Business Management and Islamic Banking JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Journal of Islamic Economic Scholar Islamic Economics and finance in Focus (IEFF) Jurnal Cendekia Ilmiah Journal of Islamic Economic Laws
Azhar, Jeihan Ali
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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The Role of Religiosity Moderation on the Influence of Social Media Influencer Credibility and Brand Image on Purchase Intention of Lozy Hijab Products 25208011005, Dhiya Fauziyah; Jeihan Ali Azhar
Islamic Economics and finance in Focus Vol. 5 No. 4 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze the influence of social media influencer credibility and brand image on the purchase intention of Lozy Hijab products, as well as to examine the role of religiosity as a moderating variable. The research uses a quantitative approach with a survey method by distributing questionnaires to Muslimah consumers who use social media and are familiar with Lozy Hijab products. The data is analyzed using the Structural Equation Modeling (SEM) method. The research results are expected to show that the credibility of social media influencers and brand image positively influence purchase intention, and that religiosity can strengthen this relationship because Muslim consumers tend to consider Islamic values in their purchasing decisions for hijab products. This research is expected to contribute to the development of studies on Muslim consumer behavior and digital marketing strategies in the modest fashion industry.
Co-Authors 25208011005, Dhiya Fauziyah Alfajriyani, Siti Alifia Nur Zaida Amalikhah, Novita Ayu Anindita Imam Basri Arsyad, Syafira Rizki Ashari, Nesha Rizky Ashwat, Natasya Ul Atkiyan, Fahrul Hudatil Ayu Wandirah Badi'atus Sholikah Baroroh, Hilmy Binti Mutafarida Defi Insani Saibil Dimas Azizy Fahira, Khadhiya Fajar Sodik Fina Rohmatul Ummah Gunawan, Syahrul Hassany, Egha Ezhar Junaeka Putra Juansha, Andri Khusnul Zulmiati Muhamad Aliyul Adhim Muhammad Balya Aminudin Muhammad Ghafur Wibowo Muhammad Iqbal Mahdi Nada Cantika Putri Kadua Prasasti, Riska Qodhari, Dafelia Qolbin Salim Resti wulandari Rizki Dwi Safitri Saerozi Sandi Mulyadi Shofia Chafi Azka Haq Siti Noor Aini Sri Istiyarti Uswatun Chasanah Syafira Rizki Arsyad Syi'inatul Cholifah Tri Pambekti, Galuh Wan Maina Sela Wulandari, Resti