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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Penelitian Journal of Research in Social Science and Humanities ITQAN: Jurnal Ilmu-ilmu Kependidikan Journal of Public Transportation Community
Julaihah, Siti
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Penelitian

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SOCIAL MEDIA FOR ENHANCED BRAND AWARENESS AT POLITEKNIK PENERBANGAN SURABAYA Julaihah, Siti; Putra, Iwansyah; Thiro Kabul Y, Yudhis; Prasetya Wardhani, Norita
Jurnal Penelitian Vol. 9 No. 1 (2024): Jurnal Penelitian Maret 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v9i1.1834

Abstract

This research discusses the utilization of YouTube as a social media platform for enhancing brand awareness, particularly for Politeknik Penerbangan Surabaya. The study aims to comprehend how YouTube is used to increase brand awareness, progressing from consumers being unaware of the brand (brand unaware) to achieving brand recognition, brand recall, and ultimately, becoming the top-of-mind choice for consumers when thinking about Politeknik Penerbangan Surabaya. The research methodology employed is qualitative descriptive, involving data collection methods such as observation, interviews, and documentation. Eight informants, including Politeknik Penerbangan Surabaya's management, staff, and students who actively use YouTube, participated in the study. Interactive data analysis models and triangulation techniques were used to ensure data validity. The findings indicate that Politeknik Penerbangan Surabaya effectively utilizes YouTube to bolster brand awareness. Their strategies encompass creating and sharing high-quality video content, showcasing their activities and accomplishments, and employing tactics to increase brand recognition. Furthermore, they consistently upload relevant video content, engage with viewers, and establish emotional connections to enhance brand recall. These efforts have led to Politeknik Penerbangan Surabaya becoming the top-of-mind choice among their target audience.
Faktor-faktor yang mempengaruhi Speaking Skills: Metode Pengajaran Speaking, Listening Ability dan Affective Factors Kusumayati, Lusiana Dewi; Fatmawati, Fatmawati; Maharani, Meita; Julaihah, Siti; Agus Furyanto, Faoyan
Jurnal Penelitian Vol. 10 No. 2 (2025): Jurnal Penelitian Juni 2025
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jp.v10i2.2026

Abstract

Abstrak: Artikel Literatur Review Pengaruh Metode Pengajaran Speaking, Listening Ability dan Affective Factors terhadap Speaking Skills adalah artikel ilmiah yang bertujuan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya, dalam ruang lingkup ilmu Pengajaran Speaking dalam pembelajaran Bahasa Inggris. Metode penulisan artikel Literature Review ini adalah dengan metode library research, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel ini adalah bahwa: 1) Metode Pengajaran Speaking berpengaruh terhadap Speaking Skills; 2) Listening Ability berpengaruh terhadap Speaking Skills; dan 3) Affective Factors berpengaruh terhadap Speaking Skills. Kata Kunci: Speaking skills, Metode Pengajaran Speaking, Listening Ability, Affective Factors
Co-Authors Dwiyanto . Faoyan Agus Furyanto, Faoyan Fatmawati, Fatmawati Fatoni, Fatoni Furyanto, Faoyan Agus Hartono Hartono I.S, Rifdian Ida Suryani Wijaya Kustori, Kustori Lusiana Dewi Kusumayati, Lusiana Dewi Maharani, Meita Prasetya Wardhani, Norita Pratama, Heri Okta Putra, Iwansyah Rochmawati, Laila Rosmayani, Meirina Sakti, Gunawan Slamet Hariyadi Slamet Hariyadi Sudjoko, Rifdian Indrianto Sukma, Meita Maharani Susanto, Is Tekat Sukomardojo Thiro K.Y., Yudhis Thiro Kabul Y, Yudhis Yunior, Yudhis Thiro Kabul