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Journal : Media Mahardhika

PENGEMBANGAN KEMAMPUAN PROFESIONALITAS SEBAGAI UPAYA MENINGKATKAN DAYA SAING UMKM CV. RUMAH MATAHARI PAGI Naufal Anggarda Adhitama; Lilik Mahsunah; Nisful Laili; Nova Putri Anggrieana; Isnaini Nur Fadila; Nanik Kustiningsih
Media Mahardhika Vol. 20 No. 1 (2021): September 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i1.317

Abstract

Dalam rangka mengembangkan kemampuan profesionalitas untuk meningkatkan daya saing UMKM, maka Sekolah Tinggi Ilmu Ekonomi Mahardhika menyelenggarakan kegiatan program pendampingan kewirausahaan. Kegiatan ini bertujuan untuk memberikan bekal tambahan bagi pengusaha kecil dan menengah di CV Rumah Matahari Pagi desa Bligo kecamatan Candi kabupaten. Sidoarjo untuk menghadapi persaingan di dunia usaha. Program ini dilaksanakan melalui pendampingan tentang pembuatan laporan keuangan menggunakan jurnal.id, penyempurnaan dokumen SOP, dan pengembangan usaha (pemasaran produk) berbasis online. Berdasarkan pengumpulan data, wawancara dan pengamatan di UMKM CV Rumah Matahari Pagi bahwa pendampingan ini sangat efektif karena dapat meningkatkan laba UMKM, animo pembeli dan diperolehnya sertifikat halal produk madu onggu.
META SYNTHESIS OF STRATEGIC DEVELOPMENT MANAGEMENT BETWEEN INDONESIA AND AUSTRALIA BASED ON CONSTANT MARKET SHARE PERSPECTIVE Gunawan Wibisono; Nanik Kustiningsih; Lanny Regina Susanti
Media Mahardhika Vol. 21 No. 3 (2023): May 2023
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v21i3.630

Abstract

The conditions of intense competition in the international market have encouraged Indonesia to be able to compete with other export products from other countries. One of the simple solutions is that the export products that are sold must be of very high quality and take advantage of the empty gaps in the international market. The main way is to fully optimize from viewing and analyzing market strategies. So the nature of our trade will look more offensive to the industrial economy. The use of FTAs is only for reducing tariffs and helping the flow of goods, but Indonesia must also be able to provide encouragement intensively so that these goods can win in one of the FTA areas. The solution presented is directing or piloting starting from one type of export goods. The author observes that the strategy or stages planned with method of meta synthesis. Indonesia are effective in the potential to increase and win Indonesian export products. First, studies by providing solutions on how Indonesian export products can compete and win in one of their destination countries. Second, deepening in the export market shows market power and sends market intelligence to make observations to the micro scale regarding export products and analysis of every policy and solution issued to that country. Third, the overall implementation and application of policy solutions to win Indonesian export products. One of the mistakes made at the implementation stage was said to be exports that were not quite right by Australia.
Co-Authors Adhyaksa*, Okky Kusuma Putri Aghnia, Alfi Falah Ali Farhan Amalia Arista Amelia Rahmadewi Amilliya Virdina Rezza Setyo Ningrum Amin Sadiqin Ardianto Aris, Moh Bambang Tjahjadi Bella Rizka Indah W Beta Nur Hidayah Choirul Anam Devina Kristanti Nova Dika Prayogi Egig Islamida Putri Erren Imaniar Rizqi Evi Pungky Febriani Firdaus, Septy Dwi Anggraini Fitriani, Sofiyatul Galuh Setyowati Dwi Safitri Galuh Setyowati Dwi Safitri Gunawan Wibisono Harjanti, Wulandari Hevinanda*, Livia Indah Yuliana Indah Yuliana Irawati Abdul Ismawati*, Yesika Isnaini Nur Fadila Ivtachul Ma’rifah Iwang Suwangsih Jais Zulkarnain Iha Januar Sonya Maulani Kusasih Krisdayanti, Merin Lanny Regina Susanti Laras Mei Purbianti Le Hoai Nam Lilik Mahsunah Ludmina Elfrida Beka Putri Mardijuwono, Agus Widodo Marwan Altarawneh Maylani, Cindy Mei, Laras Mokhamad Iqbal Hardiky Muhammad Baihaqi Ferdiansyah Munawwarah, Raudatul Naufal Anggarda Adhitama Nisful Laili Noneng R. Sukatmadiredja Noorlailie Soewarno Nova Putri Anggrieana Nur Hidayah, Beta Nurmaidah Nurmaidah Parwita Setya Wardhani Phyto Rhyzzoma, Imada Pompong B. Setiadi Pompong Budi Setiadi Prayogi, Dika Purbasari*, Fitri Purwono, M. Djoko Putri Rahma Dayanti Rani Fitriyanti Ratna Dewi Retno Nur Khasanah Ria Restu Daniati Rif'atus Sholikah Rifda Fitranti Rifda Fitrianti Rizalnur Firdaus Rochmah, Shofiatur Shofiatur Rochmah Siswanti, Luluk Erna SRI RAHAYU Sri Rahayu Sugiarti Sugiarti Tessalonika Nadya Herlina thea geby ayu santoso Triandhini, Rekky Vaizal Asy’ari Vaizal Asy’ari Veronica Novi Suryani Wan Adibah Wan Ismail Wijayanti, Endry Zaldy Rismansyah Suparman Zuhri, Muhammad Fadli