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PUBLIC SPEAKING AND COPYWRITING IN SME’S PRODUCT DEVELOPMENT AT PLUT-KUMKM BATU CITY, EAST JAVA PROVINCE Ferdian, Putu Aditya; Mardiyanta, Antun; Irianto, Jusuf; Suaedi, Falih; Supeno, Eko; Asmorowati, Sulikah; Setijaningrum, Erna; Supramudyo, Gitadi Tegas; Wardiyanto, Bintoro; Triana, Rochyati Wahyuni; Haryono, Nanang; Keban, Philipus; Soegiono, Agie Nugroho; Hariani, Nurul Jamila; Bahar, Adam Amin
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 3 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i3.2025.419-434

Abstract

This community service aims to increase sales and product promotion through efforts to improve public speaking and copywriting skills for business actors. The target of this community service activity is business actors who are members and are fostered by the Integrated Business Service Center for Cooperatives and UMKM (PLUT-KUMKM) in Batu City, East Java. For this reason, the Department of Public Administration of Airlangga University will partner with the Integrated Business Service Center for Cooperatives and UMKM (PLUT KUMKM) in Batu City, East Java to hold a community service program at the location. Community service activities will provide public speaking and copywriting training for business actors who are members of the PLUT-KUMKM in Batu City. Activities will be carried out through three main stages: preparation, implementation, and evaluation. The preparation stage involves collecting and compiling relevant political and civil literacy materials. Furthermore, the implementation stage will involve counseling, workshops, and group discussions to provide in-depth understanding to business actors. The evaluation stage will be carried out to measure the effectiveness of the program and obtain feedback from participants. This activity is expected to provide a fundamental contribution to increasing sales, promotions, marketing coverage areas and the quality of MSME products. Through this community service activity, it is hoped that business actors in the PLUT KUMKM Batu City will become more aware of how public speaking and copy writing in a business product will compete in a dynamic environment by utilizing digital technology.
Kiai and Blater in Madura’s Local Politics: Islamic Authority and the Limits of Democratization in Post-Reform Bangkalan Holilah, Holilah; Marijan, Kacung; Mardiyanta, Antun
Islamica: Jurnal Studi Keislaman Vol. 20 No. 1 (2025): September
Publisher : Postgraduate Studies of UIN Sunan Ampel Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/islamica.2025.20.1.1-27

Abstract

This study explores local politics in Madura, Indonesia, dur­ing the early years of regional autonomy following the fall of the New Order, a period marked by the rise of civilian elites in positions previ­ously dominated by the military. It focuses on two influential local actors—kiai (Islamic religious leaders) and blater (local strongmen)—and examines their role in shaping regional elections (Pilkada) in Bangkalan. The research aims to understand community perceptions of these elites’ involvement and its implications for democratization. Adopting a qualitative, descriptive approach, data were collected through interviews and documentation, involving kiai, blater, commu­nity leaders, party figures, academics, cultural figures, and residents from both urban and rural areas. The study draws on the theoretical frameworks of interest groups and democratization. Findings indicate that Kiai engage in politics by running for office, endorsing candidates, campaigning, and issuing religious guidance to mobilize followers, while blater employ intimidation and coercion to influence voting be­havior. Although both elites are central to local elections, their partic­ipation does not advance substantive democracy; instead, it constrains political choice and undermines citizens’ autonomy. The study argues that the entanglement of religious authority and local power structures in Bangkalan illustrates a complex pattern of elite influence, highlight­ing the challenges of achieving genuine democratization in post-re­form Indonesian regions.