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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Ekonomi Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Asian Management and Business Review Jurnal Ekonomi Perjuangan (JUMPER) Ekalaya : Jurnal Ekonomi Akuntansi Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal of Society and Development
Arisman, Ari
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Media richness as a strategy to enhance local tourism: Effects on tourist satisfaction and revisit intention Arisman, Ari; Hendrayati, Heny; Rahmat, Adhitya; Marimon, Frederic
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art6

Abstract

Tourist revisit intention is a key element of the success of the tourism industry. This study analyzes the relationship between media richness and revisit intention, with perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction. A survey was conducted on 240 tourists at a local tourism destination themed “tourist village” using a bipolar adjective scale. Data were analyzed using structural equation modeling (SEM) with partial least square using SmartPLS 3.0. The findings indicate that media richness influenced perceived enjoyment, perceived usefulness, and perceived aesthetics. Perceived enjoyment and perceived aesthetics then influenced satisfaction. Meanwhile, perceived usefulness did not influence satisfaction. Tourist satisfaction ultimately influenced revisit intention. These findings highlight the importance of media richness in 2D visual media that can create positive tourist perceptions, increase satisfaction, and encourage repeat visits to local destinations. This study provides practical insights for tourism managers to utilize digital media by focusing on media richness, perceived enjoyment, perceived usefulness, perceived aesthetics, and satisfaction to improve destination competitiveness.
Penguatan Pemahaman UMKM terhadap Perhitungan Modal Kerja dan Penggunaan Artificial Intelligence dalam Peningkatan Operasional Usaha Oktaviani, Nita Fauziah; Yusnita, Rita Tri; Arisman, Ari; Rismayani, Gista; Yuniar, Evilia Sri; Irawan, Irly Artiara
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21766

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota dan Kabupaten Tasikmalaya mengenai pengelolaan modal kerja dan pemanfaatan Artificial Intellegence (AI) dalam kegiatan usaha. Metode pelaksanaan meliputi tiga tahap, yaitu identifikasi dan persiapan awal melalui observasi lapangan serta pre-test, tahap sosialisasi dan pelatihan interaktif dengan praktik langsung menggunakan perangkat digital, dan tahap evaluasi melalui post-test serta refleksi bersama peserta. Materi pelatihan difokuskan pada perhitungan modal kerja dan penguatan penerapan teknologi AI dan untuk mendukung efisiensi operasional. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada nilai rata-rata post-test dibandingkan pre-test, yang mencerminkan peningkatan pemahaman dan keterampilan peserta. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital pelaku UMKM serta mendorong terwujudnya ekosistem usaha yang lebih adaptif, efisien, dan berdaya saing di era transformasi digital.
Co-Authors Aini Syifa, Raisa Hillia Askolani Askolani, Askolani Aulia, Milawatul Depy Muhamad Pauzy Dewi Sri Rahayu, Dewi Sri Dona Setia Umbara Gista Rismayani Heny Hendrayati Irawan, Irly Artiara Jaelani, Agus Peni Kusuma Agdhi Rahwana Lestari , Suci Putri Mandasari, Andina Eka Marimon, Frederic Muharam, Yusuf Oktaviani, Nita Fauziah Pangestu, Gilang Dayu Patimah, Titin Pauzy, Depy Muhammad Putri Lestari, Suci Rahmat, Adhitya Rita Tri Yusnita Soeaidy, Mohammad Soleh Sutrina, Arga Sutrisna, Arga Syifa, Raisa Hilia Aini Yuniar, Evilia Sri