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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Madani Indonesian Journal of Society Engagement (IJSE) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Mahasiswa Mengabdi (JIMAWAbdi) International Journal Multidisciplinary Science Amanah Mengabdi
Kamsidik, Kamsidik
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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STRATEGI PEMASARAN BERBASIS DATA PELANGGAN UNTUK MENINGKATKAN LOYALITAS KONSUMEN Prasetiyo, Joko; Kamsidik, Kamsidik
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 6 No. 1 (2026): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v6i1.306

Abstract

The increasing availability of customer data in the digital era has encouraged organizations to adopt data-driven marketing strategies to enhance consumer loyalty. This study aims to examine the effect of customer data–based marketing strategies on consumer loyalty, particularly in the context of Indonesian small and medium-sized enterprises (SMEs). A quantitative research approach was employed by distributing structured questionnaires to SME consumers, and the collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that data-driven marketing strategies have a significant positive impact on consumer loyalty, mediated by personalized marketing communication and perceived service quality. These findings highlight the importance of effective customer data management and analytics capabilities in improving customer retention and building sustainable competitive advantages. This study contributes to the marketing literature by providing empirical evidence on the role of customer data utilization in strengthening consumer loyalty within emerging market contexts.
MANAJEMEN PENGEMBANGAN SDM BERBASIS PEMBELAJARAN KONTEKSTUAL TERHADAP PENINGKATAN KOMPETENSI DAN KOMITMEN ORGANISASI Paeno, Paeno; Kamsidik, Kamsidik
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 6 No. 1 (2026): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v6i1.311

Abstract

This study aims to analyze the effect of human resource (HR) development management based on contextual learning on the improvement of employee competencies and organizational commitment. The research employs a quantitative approach using a survey method, involving 150 respondents consisting of employees and managers in educational and business sector organizations. Data were collected through structured questionnaires and analyzed using multiple linear regression to examine the relationships between variables. The results indicate that the implementation of contextual learning in HR development significantly enhances employee competencies, which in turn contributes to the improvement of organizational commitment. These findings underscore the importance of HR development strategies that emphasize real-world learning experiences, task relevance, and practical application in daily work. The study provides practical implications for HR managers in designing effective development programs to improve human resource quality and strengthen organizational commitment.
Co-Authors Abid, Muhamad Andi Sopandi Eka, Priehadi Dhasa Eka, Prihadi Dhasa Ilham, Nurul Indrayadi, Rachmat Irmal, Irmal Kartika, Yunita Khairul Hadi, Reza Komala, Laura Krisnaldy, Krisnaldy Liawati, Liawati Maulana, Johan Maulana, Johan Maulana Nugroho, Eko Nurcahyo Paeno, Paeno Prasetiyo, Joko Syamruddin, Syamruddin