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Determinants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates Effendi, Azura Abdullah; Ibrahim, Haslindar; Mathur, Garima; Bhurhanuddeen, Muhammad Faiz Ameen Bin; Azahari, Muhammad Arif Bin; Abdul Rahman, Muhammad Akram Bin; Azizan, Muhammad Hasif Bin; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 9, No 1 (2026): January 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v9i1.4335

Abstract

This study examines the key factors influencing trust in e-wallet security among Malaysian undergraduate students. Using an online survey, data were collected from undergraduates across various universities in Malaysia to identify determinants such as perceived security, privacy protection, user interface quality, trust in service providers, regulatory assurance, and prior user experiences. The findings reveal that students’ trust in e-wallet platforms is strongly shaped by their perceptions of data security, platform transparency, and awareness of cybersecurity practices. Platforms offering clear encryption mechanisms, biometric authentication, and prompt responses to fraud incidents tend to generate higher levels of user trust. Despite the widespread adoption of digital payment systems, concerns related to data breaches and the misuse of personal information remain significant. The study underscores the need for continuous improvements in security features, enhanced user education on digital safety, and transparent policy frameworks to strengthen trust in e-wallet systems. These findings offer valuable insights for policymakers, financial institutions, and application developers seeking to foster a secure, reliable, and inclusive digital payment environment for young users in Malaysia, thereby supporting broader goals of digital inclusion and community developmentDeterminants of Trust in E-Wallet Security: A Study Among Malaysian Undergraduates
The Impact of TikTok Advertising on Purchase Intention in the F&B Industry: The Mediating Role of Brand Awareness Ibrahim, Haslindar; Pandey, Rudresh; Riduan, Rusydina Amirah Mohd; Hui, Saw Jia; Fadzil, Sarah Qamarina Meor Ahmad; Yi, Sally Poh Jia; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4380

Abstract

This study investigates the impact of TikTok advertising on brand awareness and purchase intention within the Food and Beverage (FB) industry. With the rapid growth of short-form video content, TikTok has become an excellent platform where businesses can engage with their consumers and effectively promote their brands. Nonetheless, there is limited academic evidence on how TikTok advertising influences consumer behaviour in the FB context. This research adopted a quantitative research design in which data were gathered via an online survey from a sample of 150 active TikTok users who had been exposed to advertisements in the FB industry. Using multiple regression analysis, the data were analysed to test the relationships between TikTok advertising, brand awareness and purchase intention. The findings reveal that TikTok advertising has significantly enhanced both brand awareness and purchase intention, with brand awareness partially mediating this relationship. This study shows the potentiality of TikTok as a digital marketing tool in improving brand presence and driving consumer purchasing behaviour. Thus, the results have important implications for marketers in developing engaging and creative TikTok content strategies to increase consumer engagement and sales in the FB sector.
Mobile Banking Applications and Customer Satisfaction: Evidence from MAE Users Ibrahim, Haslindar; Pandey, Rudresh; Kamarudin, Riduwan Shah; Radzi, Rayhani Syahlah M; Nuo, Qiu; Ting, Quek Xin; Chauhan, Shradda; Swami, Sudiksha; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4377

Abstract

Mobile Banking a part of financial technologies commonly known as Fintech are getting prominent and capturing their market share rapidly in Malaysia. Fintech services which range from Mobile Banking, Internet Banking, e-Wallet Accounts, ATMs, Debit Credit Cards, Robo Advisers etc are a key concern for financial sector and almost all players of financial sector including Banks are either acquiring fintech application or trying to develop their own. Mobile Banking App MAE is a part of Internet Banking developed by Malayan Banking Berhad (Maybank) to support and acquire Fintech. This study investigates the impact of mobile banking app MAE towards customer satisfaction, focusing on the roles of perceived usefulness, perceived ease of use, and perceived security trust, A quantitative research design was employed, utilizing an online survey distributed to active MAE users, especially USM students. Data were collected from 150 respondents and were analyzed using descriptive statistics and regression analysis in SPSS to test the proposed hypotheses. Our findings reveal that, usefulness and ease of use are the main drivers of user satisfaction with the MAE mobile banking app.
Co-Authors Abdul Hamid, Nur Amisha Nadia Abdul Rahim, Noor Fareen Abdul Rahman, Muhammad Akram Bin Abimanyu, Naufal Abu Bakar, Nurul Nazirah Syed Ali, A. J. Ali, Anees Jane Ananda, Durgahsineey A/P Azahari, Muhammad Arif Bin Azamuddin, Nur Azera Azizan, Muhammad Hasif Bin Baliyan, Meenu Baochen, Li Bhurhanuddeen, Muhammad Faiz Ameen Bin Binti Mohamad Rasyid, Rafiqah Najwa Binti Mohd Farhan, Qistina Chaudhary, Vikrant Chauhan, Shradda Chien Ng, Wei Chok, Colyin Choudhary, Devesh Ee, Chin Guan Effendi, Azura Abdullah Fa, Xin Yi Fadzil, Sarah Qamarina Meor Ahmad Guan Ee, Chin Gulati, Chanda Guowei, Li Gupta, Somya Hui Xin, Olyviana Lu Hui, Gan Kia Hui, Saw Jia Hung Kee, Daisy Mui Jain, Akshat Jie, Lee Sze Kamarudin, Riduwan Shah Kee, Daisy Mui Hung Kuek, Thiam Yong Kumar, Owenish A/L Shashi Kushwah, Divya Mahadir, Nur Anisa Najwa Maron, Alif Rayhan Mathur, Garima Mohd Fauzi, Farah Irdina Binti Muralydaran, Roshini A/P Musyaffa, Shidqi Nisak, Nur Alifatun Nor Hazlan, Nurul Sofia Maisara Nuo, Qiu Ong, Zi Jin Ooi, Zhi Ling Pandey, Rudresh Peh, Jia Xuan Priyanka, Kanisetty Putri, Firanda Leiliya Qi Quah, Yan Radzi, Rayhani Syahlah M Rastogi, Shourya Riduan, Rusydina Amirah Mohd Sabeh, Hala Najwan Sangal, Shivansh Shamsuddin, Fatin Natasya Binti Shamsuddin, Nurul Syahira Shan, Gan Li Shanshan, Dong Shinde, Ankita Sambhaji Shun En, Ong Sin, Liem Gai Swami, Sudiksha Syah, Fito Firman Tayal, Nupur Ting, Quek Xin Tunde, Odebunmi Abayomi Wahi Anuar, Nur Aqwa Badrisyia Wen Qiu, Yi Wen, Lee Xin Yhee Ho, Penny Shuen Yi, Sally Poh Jia