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All Journal Justisia Ekonomika MALIA: Journal of Islamic Banking and Finance Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Equilibrium: Jurnal Ekonomi Syariah Jurnal Media Akademik (JMA) Demagogi: Journal of Social Sciences, Economics and Education Jurnal Inovasi Ekonomi Syariah dan Akuntansi INTERDISIPLIN: Journal of Qualitative and Quantitative Research Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis
Afaful Ummah
Universitas Trunojoyo Madura, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Analysis of the Role of Customer Reviews and Product Ratings in Building Brand Trust and Loyalty on the Shopee Barokah Platform Mochammad Adittya Mahendra; Ahmad Mahfud; Moh Aminullah; Melyna Mustika Rini; Afaful Ummah
Demagogi: Journal of Social Sciences, Economics and Education Vol. 4 No. 1 (2026): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v4i1.125

Abstract

This study applies a Systematic Literature Review (SLR) using a descriptive qualitative approach to analyze the role of customer reviews and product ratings in building brand trust and their impact on customer loyalty within the Shopee Barokah platform. The review draws on previous empirical studies compiled in the referenced document. The findings indicate that review quality, reviewer credibility, and rating consistency significantly contribute to the formation of brand trust. Brand trust functions as a key mediator linking customer reviews and product ratings to customer loyalty. The results emphasize that reviews and ratings do not directly generate loyalty but operate through trust formation. The study also identifies research gaps related to consumer psychological mechanisms, the Islamic value context of Shopee Barokah, and the depth of review content quality for further exploration.
Co-Authors Ahmad Anas Ahmad Mahfud Ahmad Sidiq Ahsan, Muhamad Aldi Khusmufa Nur Iman Alfiana Yustia Alivia Puspitasari Ana Sofiya Andik Setiawan Febiola Anggun Tri Setyo Gazani, Hawa Ikmalur Rizal Ilmi, Moh Miqdad Isma Thayyibah Hanun Lailatun Nuroniyah Melyna Mustika Rini Miftahur Rohmah Mochamad Firman Ardiansyah Mochammad Adittya Mahendra Moh Aminullah Moh. Rizky Mulyadi Mohammat Addul Gofar Muhamad Mahfid Ahnan Rusdun Kamil Ramadhan Siti Muflihah Wildan Setiawan Wildhan Romdhoni Zahro, Umi Indasyah Zumrotul Latifah