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All Journal JURNAL PUNDI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Bina Bangsa Ekonomika Journal of Community Service SWARNA e-Jurnal Apresiasi Ekonomi SWARNA: Jurnal Pengabdian Kepada Masyarakat Bina Bangsa International Journal of Business and Management
Hidayati, Habibatul
Sekolah Tinggi Ilmu Ekonomi KBP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PELATIHAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN BAGI UKM DI KOTA PADANG Romi Susanto; Jhon Fernos; Yosep Eka Putra; Habibatul Hidayati; Teguh Hidayat; Hane Johan
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1067

Abstract

Digital marketing adalah merupakan upaya aktivitas pemasaran melalui media digital atau online. Biasanya media yang banyak digunakan adalah melalui situs atau website, forum online, hingga yang paling populer adalah social media seperti facebook, instagram, youtube dan lain-lain. Pelatihan ini bertujuan dapat membawa perubahan sikap, perubahan Minat serta menumbuhkan motivasi para UKM di Kota Padang mengenai pemasaran digital (Digital Marketing). Metode yang dilakukan pada pelatihan sebagai berikut : pertama, metode ceramah. Metode ini lebih banyak digunakan untuk strategi menyampaikan materi sesuai dengan tujuan pelatihan yang dijelaskan secara terinci oleh Para narasumber. Kedua, diskusi serta berbagai pengalaman. Terakhir, memberikan praktik secara langsung pembuatan akun pada peserta pelatihan disertai dengan tutorial. Media digital yang digunakan yaitu akun bisnis yang terdapat di media sosial seperti GoogleBisnis. Hasil yang didapatkan melalui kegiatan pengabdian kepada masyarakat tersebut bahwa minimnya pengetahuan para peserta UKM tentang digital marketing serta kegiatan pemasaran yang dilakukan masih sangat tradisional. namun terdapat beberapa peserta yang sudah menggunakan sosial media untuk promosi produk UKM, tetapi tidak memisahkan akun bisnis dan akun pribadinya, dan beberapa peserta yang lainnya belum menggunakan sosial media sebagai media promosi sebab terbatasnya teknologi yang dimiliki.
BUSINESS LOCATION, BUSINESS CAPITAL, AND INFRASTRUCTURE FACILITIES ON INCOME LEVELS OF STREET TRADERS AT WATER BOOM TOURISM OBJECT IN SAWAHLUNTO CITY Aswan, Khairil; Hidayati, Habibatul; Sari, Rani Permata
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.698

Abstract

This study aims to test the influence of business locations, business capital, and infrastructure on the income level of street vendors at waterboom tourist attractions in Sawahlunto City. This research uses quantitative methods. The population of this study was all street vendors at waterboom tourist attractions, as many as 100 respondents and a sample of 100 respondents, The sampling technique is a total sampling technique where the entire population is sampled. Data analysis using multiple linear regression analysis by using the SPSS version 20 application. The results showed that the business location has a positive and significant effect on the income of street vendors, business capital has a positive and significant effect on the income of street vendors and facilities have a positive and significant effect on the income of street vendors on waterboom tourist attractions in Sawahlunto City.
The Effect of Price and Service Quality on Customer Satisfaction at J Bross Computer Padang Hidayati, Habibatul; Dandi, Dandi
Bina Bangsa International Journal of Business and Management Vol. 3 No. 2 (2023): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v3i2.58

Abstract

The research aimed to analyse the effect of price and quality service through the customer satisfaction at J Bross Computer Padang. The research used quantitative research, method with using accidential sampling by taking sample 96 respondents. The data analysis used in this research is the multiple regression analysis The result showed that the price and quality service have a positive and significant effect through the customer satisfaction
Co-Authors Abaharis, Henryanto Abdillah, Hepsi Alfian Alfian Anisa Putri Aswan, Khairil Atika Eka Putri Badri, Juarsa Citra Willyanda Putri Dandi, Dandi Dewi, Aminar Sutra Elva Dona Fernos, Jhon Gina Septiana Hane Johan Helia, Suhelmi Helmi Prilia Aldino Irdha Yusra Magdalena, Maria Martha, Lidya Mayliza, Riri Melati Karunia Rizalti Perwira Asnathur Aisya Putra, Elsanra Eka Putra, Yosep Eka Putri, Atika Eka Rahmizal, Maizul Rani Permata Sari Suci Handayani Susanto, Romi Teguh Hidayat Venny Gusmainy Winda Yuliastuti Zusmawati Zusmawati