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All Journal Jurnal Tabarru': Islamic Banking and Finance Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Journal of Applied Business and Technology JGEN : Jurnal Pengabdian Kepada Masyarakat
Indrastuti, Sri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : Journal of Applied Business and Technology

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The Influence of Trust on Purchase Decisions of Muslim Fashion Products in Pekanbaru City with Ar-Ridho as a Mediating Variable on Generation-Z in Pekanbaru City Yusnidar, Yusnidar; Indrastuti, Sri; Mardatillah, Annisa
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.231

Abstract

This study aims to analyze the influence of trust on purchasing decisions for Muslim fashion products in Pekanbaru City with ar-ridho as a mediating variable. This study responds to the increasing trend of consumption of Muslim fashion products among religious urban communities. Using a quantitative approach, indicators for each variable were developed based on previous literature and empirical data. The number of samples collected and eligible for analysis in this study was 112 Respondents. The results showed that trust has a significant influence on purchasing decisions, and ar-ridho strengthens the relationship as a mediating variable. Muslim fashion brands need to prioritize honesty, transparency, and adherence to sharia to build consumer trust. It is recommended to continue to consider the sharia and sincerity aspects in every consumption decision so that it not only fulfills worldly needs but also has worship value.
Co-Authors Agustin, Hamdi Elfrida Ratnawati Fathirmansyah, Ridho Hasan, Hazwari Layla Hafni Mardatillah, Annisa Mustafa Kamal Rachmawati, Eka Nuraini Surya, Cardy T, Dominicus Josephus Swanto Tengku Riza Zarzani N Yusnidar Yusnidar Zulkifli Rusby