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Journal : Journal of Applied Business and Technology

The Influence of Trust on Purchase Decisions of Muslim Fashion Products in Pekanbaru City with Ar-Ridho as a Mediating Variable on Generation-Z in Pekanbaru City Yusnidar, Yusnidar; Indrastuti, Sri; Mardatillah, Annisa
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.231

Abstract

This study aims to analyze the influence of trust on purchasing decisions for Muslim fashion products in Pekanbaru City with ar-ridho as a mediating variable. This study responds to the increasing trend of consumption of Muslim fashion products among religious urban communities. Using a quantitative approach, indicators for each variable were developed based on previous literature and empirical data. The number of samples collected and eligible for analysis in this study was 112 Respondents. The results showed that trust has a significant influence on purchasing decisions, and ar-ridho strengthens the relationship as a mediating variable. Muslim fashion brands need to prioritize honesty, transparency, and adherence to sharia to build consumer trust. It is recommended to continue to consider the sharia and sincerity aspects in every consumption decision so that it not only fulfills worldly needs but also has worship value.
Design and Evaluation of a Mudharabah-Based Dairy Goat Investment Model Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Indrastuti, Sri; Faruq, Umar; Musa, Sulaiman; Wahid, Nabila
Journal of Applied Business and Technology Vol. 6 No. 3 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i3.302

Abstract

The livestock sector plays a strategic role in strengthening food security, rural income generation, and sustainable agribusiness development in emerging economies. However, access to capital remains a critical constraint for small-scale livestock farmers, particularly under conventional interest-based financing systems that impose rigid repayment obligations amid biological and market uncertainties. This study aims to design and evaluate a mudharabah-based dairy goat investment model by integrating Islamic contract principles with livestock production economics. Using a quantitative financial feasibility modeling approach, the study simulates a one-year partnership contract incorporating milk revenue sharing, offspring profit allocation, biological production cycles, risk mitigation mechanisms, and monthly return distribution. Financial performance is assessed using Return on Investment (ROI), Net Present Value (NPV), and Payback Period, complemented by sensitivity analysis under optimistic, moderate, and pessimistic scenarios. The results indicate that the dual-revenue mudharabah model generates positive returns, maintains financial feasibility under moderate production variability, and enhances liquidity through periodic income distribution. From a theoretical perspective, the study extends Agency Theory by demonstrating that profit-sharing mechanisms improve incentive alignment and reduce agency costs, while operationalizing Islamic Contract Theory into a measurable agribusiness investment framework. The findings suggest that mudharabah-based livestock investment offers an economically viable, sharia-compliant, and socially inclusive financing alternative for sustainable rural development.