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All Journal Jurnal Pengabdian UntukMu NegeRI Nyimak: Journal of Communication JURNAL PUSTAKA KOMUNIKASI Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Environmental, Sustainability, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Scriptura: Jurnal Ilmiah Komunikasi Jurnal Signal Enrichment: Journal of Multidisciplinary Research and Development Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Sigit, Ridzki Rinanto
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Musica Studio's Corporate Communication Strategy In The Digital Era (Case Study On Musica Studio's Managing Noah's Band Existence) Fatmawati, Yeni; Wahid, Umaimah; Sigit, Ridzki Rinanto; Ariyani, Nafiah; Mulyasantosa, Nandang
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 9 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i9.577

Abstract

This study analyzes Musica Studio's corporate communication strategy in maintaining Noah's existence in the digital era by using the post-positivism paradigm, qualitative approach, and case study methods. The results of the study show that digital transformation encourages Musica Studio's to integrate communication strategies, crisis management, and digital marketing through the Omni Marketing 12C framework. This approach puts the community at the center of segmentation and target markets, strengthens Noah's positioning and differentiation through consistency of brand identity and narrative, and creates new value based on collaboration and digital experiences. The implementation of digital marketing through websites, social media, streaming services, and virtual concerts allows for strengthening relationships with audiences and optimizing new revenue models. In addition, co-creation, communal activation, and conversational promotion form a participatory and adaptive communication ecosystem. Overall, Musica Studio's strategy shows that brand sustainability and crisis management effectiveness in the modern music industry depend on the integration of technology, community, and collaboration as the foundation of corporate communication in the digital age.
The Effects of Military Knowledge, Family Support, and Media Exposure on Motivation to Pursue a Career in the Indonesian Navy: The Mediating Role of Military Professional Attitudes (Evidence from Generation Z Students at Hang Tuah Senior High School, Jaka Fadillah, Suzan Noer; Sigit, Ridzki Rinanto
Journal of Industrial Engineering & Management Research Vol. 7 No. 1 (2026): February 2026
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v7i1.681

Abstract

This study examines the effects of military knowledge, family support, and media exposure on students’ motivation to pursue a career in the Indonesian Navy, with military professional attitudes as a mediating variable, focusing on Generation Z students at Hang Tuah Senior High School in Jakarta. Using a quantitative survey design, data were collected from 212 students through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that military knowledge, family support, and media exposure have positive and significant direct effects on students’ motivation to become Indonesian Navy personnel and also significantly influence their military professional attitudes. Furthermore, military professional attitudes play a crucial mediating role in strengthening the indirect effects of military knowledge, family support, and media exposure on motivation. These findings suggest that motivation to pursue a military career among Generation Z students is shaped not only by cognitive understanding and external social influences but also by the development of positive attitudes toward military values, roles, and professional identity. This study contributes to the literature by integrating motivational theory, social learning theory, social support theory, cultivation theory, and the theory of planned behavior into a comprehensive explanatory model. Practically, the findings highlight the importance of early military education, active family involvement, and positive media representation in fostering favorable attitudes and strengthening motivation among prospective candidates for the Indonesian Navy.
Co-Authors Ahmad Sihabudin Bansa, Yorina An'guna Fadillah, Suzan Noer Faiz, Fahrudin Fatmawati, Yeni Gunawan, Aloysius Bernanda Hermawan, Dony Indra Novianto Adibayu Pamungkas MULYASANTOSA, Nandang Nafiah Ariyani, Nafiah Pertiwi, Ratu Ronda, Andi Mirza Ronda, Mirza Rubiyanto Rubiyanto Rumenige, Reven Sigit Surahman Sunarto Sunarto Supandi suskarwati, sri ulya Umaimah Wahid Verselita, Akita Arum