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Strategi promosi Pondok Pesantren Darul Maarif Indramayu di era digital: explorative case study Apriyanto, Ade; Subaweh, Ahmad Maskur; Setiawardani, Wawan
Gema Wiralodra Vol. 14 No. 1 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i1.358

Abstract

Penelitian ini bertujuan untuk mengungkap kegiatan promosi, mengetahui strategi promosi, dan mengetahui bauran-bauran promosi (promotion mix) yang handal diterapkan pondok pesantren Darul Ma’arif Indramayu di era digital. Penelitian ini menggunakan metode kualitatif. Pendekatan penelitian ini adalah studi kasus. Strategi penelitian studi kasus adalah strategi dimana peneliti menyelidi secara cermat suatu program, peristiwa, aktivitas, atau sekelompok individu. Teknik pengumpulan data yang digunakan pada penelitian ini adalah observasi (pengamatan), interview (wawancara), dokumentasi, dan gabungan (triangulasi). Hasil penelitian ini yaitu strategi promosi pondok pesantren Darul Maarif Indramayu di era digital adalah merencanaan dengan matang dengan cara melakukan menganalisis audien sasaran dan menetapkan tujuan promosi. Sasaran audien yang dituju adalah khalayak umum, lebih khusus orang tua yang memiliki anak ingin melanjutkan tingkat SMP dan SMA. Sedangkan tujuan promosi yang ditetapkan adalah ingin meningkatkan citra (image) pesantren dengan menyebarluaskan keunggulan program-program pendidikan, fasilitas-fasilitas terbaik, dan prestasi-prestasi yang didapat melalui bauran-bauran promosi (promotions mix) melaui media digital seperti facebook, youtube, instagram, twitter, tiktok, podcast, dan website. Setiap media digital tersebut ditangai oleh tim khusus. Selain gencar menggunakan media komunikasi promosi digital, pesantren Darul Maarif juga masih menerapkan bauran promosi konvensional seperti periklanan melalui radio, mengadakan diskon-diskon menarik, mengadakan berbagai kegiatan lomba, dan kegiatan sosial yang melibatkan masyarakat sekitar
PENERAPAN MODEL NATURE LEARNING DALAM PEMBELAJARAN MENULIS TEKS PUISI PADA SISWA KELAS X MAN 1 INDRAMAYU Untiyana, Ginnas; Subaweh, Ahmad Maskur; Khoirul Fajri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.18961

Abstract

Poetry is a type of literary work that expresses feelings, thoughts and experiences in beautiful and structured language. In learning to write poetry, students will be taught material regarding language styles, so that the poetry they write is more interesting and beautiful. This research is motivated by learning models that are still lacking in variety, lack of student ability, and student inactivity in learning to write poetry texts. The aim of this research is to see the effectiveness of the nature learning model in learning to write poetry texts. The research method used in this research is an experimental study with research subjects, namely 28 class X-1 students as the control class and 27 class X-2 students as the experimental class. The method for collecting data in this research is by collecting data from observations and tests (pretest and posttest). Based on the results of statistical calculations using the independent samples t test, the tcount was 2.825 and the ttable was 1.693. So tcount 2.825 > ttable 1.693, this shows that H0 is rejected and H1 is accepted.
Penerapan Model Pembelajaran Cooperative Learning Tipe Numbered Heads Together dalam Pembelajaran Menulis Teks Deskripsi pada Kelas VII di SMP NU Darul Ma’arif Tahun Ajaran 2022/2023 Hadiqoh, Aniqotul; Subaweh, Ahmad Maskur; Naufal, Muji Zain
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 12 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i12.2876

Abstract

Pendidikan di lembaga formal seperti sekolah harus didukung oleh kerangka kerja sistematis yang dikenal sebagai kurikulum. Kurikulum di Indonesia telah mengalami perubahan berkelanjutan dengan tujuan membentuk siswa tidak hanya unggul dalam pengetahuan dan keterampilan, tetapi juga dalam kompetensi sosial. Perubahan ini menuntut siswa untuk berperan aktif dalam proses pembelajaran, sementara guru didorong untuk berinovasi guna mempertahankan keterlibatan siswa. Dalam konteks pembelajaran bahasa Indonesia, menulis merupakan keterampilan fundamental yang perlu lebih ditekankan. Penelitian ini berfokus pada pengajaran menulis teks deskriptif melalui penerapan model Pembelajaran Kooperatif, khususnya tipe Numbered Heads Together (NHT), untuk siswa kelas VII di SMP NU Darul Ma’arif tahun ajaran 2022/2023. Tujuan penelitian ini adalah untuk menguji efektivitas model NHT dalam meningkatkan keterampilan menulis deskriptif siswa. Penelitian ini menggunakan metode eksperimen dengan desain kelompok kontrol non-ekuivalen. Populasi terdiri dari seluruh siswa kelas VII SMP NU Darul Ma’arif, sedangkan sampel dipilih secara purposive sampling: kelas VII I (31 siswa) menjadi kelompok eksperimen dan kelas VII J (29 siswa) menjadi kelompok kontrol. Data dikumpulkan menggunakan tes tertulis dan lembar observasi. Hasil analisis uji-t statistik dengan derajat kebebasan (df) = 44 dan taraf signifikansi 95% menunjukkan bahwa ttabel adalah 1,680, sedangkan nilai t yang diperoleh adalah 7,853. Karena 7,853 > 1,680, hipotesis nol (H0) ditolak dan hipotesis alternatif (H1) diterima. Ini berarti bahwa penerapan model NHT dalam menulis deskriptif terbukti efektif, dengan kelompok eksperimen mencapai skor rata-rata 88,26.
Analysis of Meaning With A Mimesis Approach of The Poem "Memecah Mengutukan" By Emha. Ainun N. Subaweh, Ahmad Maskur; Hasanudin, Ade
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.762

Abstract

The background of this research is due to the need for a deep understanding of the poem "Memecah dan Mengutuhkan" by MH. Ainun N as part of the reflection of today's social life. The purpose of this research is to understand the meaning of the poem with a mimetic approach from the poem "Putus Desa" by MH. Ainun N. The descriptive qualitative research method is the method used in this research. The poem "Memecah dan Mengutuhkan" by MH. Ainun N is the data subject, which consists of words and sentences whose meanings are analysed using a mimetic approach. The data collection technique is carried out in the following stages: (1) reading the poem "Memecah dan Mengutuhkan" by MH. Ainun N; (2) collecting words, sentences, or quotes to be analysed; (3) using a mimetic approach, the data is then analysed; (4) presenting the results of the analysis in descriptive form. The results of this research are that this poem reflects several reflections on the current human situation, where people pay less attention to their spiritual life. People are so busy with their work that their emotions are drained, depicting a society that prioritises ego and lust, which can sometimes be the root of problems in one's life. The human ego is sometimes too high to achieve goals and objectives, so one must strive to exceed its limits. In conclusion, this poem serves as a mirror for its readers to evaluate themselves regarding bad habits in viewing life that are not too materialistic, and do not sacrifice the spiritual side.
PENERAPAN METODE JIGSAW DALAM PEMBELAJARAN MENULIS TEKS PUISI PADA SISWA KELAS X SEMESTER II SMK NASYRUL ULUM GEGESIK TAHUN PELAJARAN 2022/2023 Akid, Akid; Sholeh, Muhammad; Subaweh, Ahmad Maskur
JURNAL RISET PENDIDIKAN DAN PENGAJARAN Vol. 2 No. 2 (2023): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jrpp.v2i2.566

Abstract

The study involved X grade students from SMK Nasyrul Ulum Gegesik during the 2022/2023 academic year. The experimental class had 30 students from X TBSM 4, while the control class had 29 students from X TBSM 3. The study aimed to improve students' poetry writing skills in class X at SMK Nasyrul Ulum Gegesik during the 2022/2023 academic year. The research questions focused on the effectiveness of the jigsaw model for teaching poetry writing to X TBSM students and the differences in learning activities using the jigsaw model. The study used a quantitative quasi-experimental design, with data collected through observations and pretest/posttest assessments. The statistical analysis showed that the jigsaw method was effective for teaching poetry writing to X grade students at SMK Nasyrul Ulum Gegesik during the 2022/2023 academic year. The observations also indicated increased student engagement in learning to write poetry texts using the jigsaw method.