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Noviani, Lona
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FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEREMPUAN DALAM MELAKUKAN PEMBELIAN ONLINE DI SHOPEE INDONESIA Noviani, Lona
Jurnal Manajemen Retail Vol 1 No 1 (2021): JUMERITA (JURNAL MANJEMEN RETAIL)
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.512 KB) | DOI: 10.47080/jumerita.v1i1.1284

Abstract

This study aims to determine women's decisions to make online purchases at Shopee. This study consists of three independent variables, namely product quality, risk perception and trustworthiness and one dependent variable, namely purchasing decisions. The object of research is women who have made purchases at Shopee. The number of samples was determined as many as 60 people by purposive sampling technique. The research data was collected by distributing questionnaires. Data analysis used multiple linear regression method processed through the SPSS version 20 program. Based on the results of the study, it was found that 1) Product quality partially had a significant effect on women's decisions in making online purchases at Shopee; 2) Perception of risk does not partially affect women's decisions in making online purchases at Shopee; 3) Trust partially has a significant effect on women's decisions in making online purchases at Shopee; 4) Product quality, risk perception and trust simultaneously have a significant effect on women's decisions in making online purchases at Shopee. Trust is the variable that has the most dominant influence on purchasing decisions.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT PUNDI KENCANA CILEGON Noviani, Lona
Jurnal Manajemen Retail Vol 2 No `1 (2022): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.039 KB) | DOI: 10.47080/jumerita.v2i`1.1940

Abstract

Tujuan penelitian adalah mengetahui pengaruh kompensasi dan motivasi kerja terhadap kinerja karyawan di PT Pundi Kencana Cilegon. Penelitian dilakukan pada 75 karyawan PT Pundi Kencana melalui teknik stratified random sampling. Data penelitian dianalisis menggunakan analisis regresi linier berganda melalui SPSS versi 25. Hasil penelitian menunjukkan bahwa kompensasi dan motivasi kerja memiliki pengaruh signifikan secara simultan terhadap kinerja karyawan, sedangkan secara parsial hanya kompensasi yang berpengaruh signifikan. Hal ini ditunjukan oleh nilai signifikasi uji t variabel kompensasi < 0,05; sedangkan nilai signifikasi variabel motivasi kerja diperoleh > 0,05. Penelitian ini menyimpulkan bahwa dengan nilai R Square 0,813 kompensasi dan motivasi kerja terbukti memiliki pengaruh signifikan sebesar 81,8% dalam memprediksi kinerja karyawan, sedangkan 18,2% sisanya dipengaruhi oleh variabel lain yang tidak diteliti
ANALISIS FAKTOR YANG MEMENGARUHI PEMBELIAN IMPULSIF KONSUMEN SHOPEE MELALUI HEDONIC SHOPPING MOTIVATION DAN UTILITARIAN VALUE SEBAGAI INTERVENING Noviani, Lona; Rifai, Achmad
Jurnal Manajemen Retail Vol 2 No 02 (2022): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.595 KB) | DOI: 10.47080/jumerita.v2i02.2253

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas website terhadap pembelian impulsive dengan memasukan dua variabel intervening hedonic shopping motivation dan utilitarian value. Penelitian ini menggunakan metode kuantiatif dengan pendekatan survey. Sampel penelitian diambil sebanyak 119 orang dengan teknik stratified random sampling. Adapun analisis data menggunakan metode SEM-PLS dengan tahapan uji outer model, uji inner model dan uji hipotesis. Dari hasil penelitian diketahui bahwa 1) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap pembelian impulsive; 2) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap hedonic shopping motivation; 3) Kualitas website terbukti memberikan pengaruh positif dan signifikan terhadap utilitarian value; 4) Hedonic shopping motivation tidak berpengaruh terhadap pembelian impulsive; dan 5) Utilitarian value memberikan pengaruh positif dan signifikan terhadap pembelian impulsive. Dari penelitian ini diketahui ada sebesar 48,7% pembelian impulsive yang dipengaruhi oleh variabel lain yang tidak diteliti dalam model.
UPAYA MENINGKATKAN KEPUTUSAN MERCHANT ANCHOR DALAM MENGGUNAKAN MESIN EDC Kurnianingsih, Asih; Noviani, lona
Jurnal Manajemen Retail Vol 2 No 02 (2022): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.435 KB) | DOI: 10.47080/jumerita.v2i02.2256

Abstract

Perkembangan jaman yang semakin modern, membuat tuntutan dan kebutuhan masyarakat akan jasa produk perbankan semakin meningkat. Diperlukan kualitas produk dan customer relationship management dalam rangka meningkatkan keputusan konsumen menggunakan produk perbankan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan customer relationship management secara parsial dan simultan terhadap keputusan merchant anchor Bank XYZ dalam menggunakan mesin EDC. Objek penelitian adalah merchant anchor Bank XYZ. Populasi penelitian berjumlah 100 merchant dimana sampel diambil sebanyak 78 responden. Tahapan analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis yang diolah melalui program SPSS versi 20. Berdasarkan hasil penelitian dapat dibuktikan bahwa secara parsial kualitas produk berpengaruh signifikan dan berhubungan positif terhadap keputusan merchant anchor menggunakan mesin EDC dari Bank XYZ. Secara parsial customer relationship management berpengaruh signifikan dan berhubungan positif terhadap keputusan merchant anchor menggunakan mesin EDC dari Bank XYZ. Secara simultan kualitas produk dan customer relationship management berpengaruh signifikan terhadap keputusan merchant anchor menggunakan mesin EDC dari Bank XYZ.
FENOMENA GRATIFIKASI DALAM KONTEKS PERGURUAN TINGGI Sutrisno, Gono; Karyanto, Budi; Noviani, Lona
Jurnal Manajemen Retail Vol 3 No 01 (2023): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.717 KB) | DOI: 10.47080/jumerita.v3i01.2528

Abstract

Fenomana gratifikasi dalam konteks perguruan tinggi masih menjadi perhatian pentingberbagai pemangku kepentingan. Akan tetapi, fenomena ini masih jarang ditemukanoleh dalam penelitian sebelumnya. Oleh karena itu, penelitian ini bertujuan untukmendeskripsikan fenomena gratifikasi dalam konteks perguruan tinggi. Penelitian inimenggunakan pendekatan kualitatif untuk mendeskripsikan fenomena yang terjadi.Partisipan yang digunakan sebagai narasumber dalam penelitian ini berasal darimahasiswa STIE BISMA LEPISI yang dipilih berdasarkan pertimbangan tertentu danbersifat Anonim. Hasil penelitian ini menemukan bahwa secara sadar, mayoritasmahasiswa mengakui pernah memberikan hadiah atau bingkisan kepada dosen baikselama studi maupun setelah selesai studi. Memberikan hadiah sebagian ada yangmemiliki tujuan supaya kuliahnya dipermudah dan ada juga sebagai ucapan terimakasihsetelah lulus kuliah
ECONOMIC DEVELOPMENT PLANNING IN SERANG CITY Noviani, Lona; Kurnianingsih, Asih
Jurnal Manajemen Retail Vol 3 No 01 (2023): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.512 KB) | DOI: 10.47080/jumerita.v3i01.2529

Abstract

Pembangunan ekonomi daerah harus melalui beberapa rencana dan tujuan, baikjangka panjang maupun jangka pendek. Proses menuju terwujudnya beberapa tujuantersebut berguna untuk mengkondisikan kemampuan peningkatan perekonomianmasyarakat. Ciri masyarakat yang berjalan seiring dengan perkembangan ekonomi adalahmeluasnya penggunaan teknologi dan perubahan ke arah yang lebih positif dari pemikiranpublik menjadi institusi kelembagaan.Metode yang digunakan dalam penelitian ini sebagai alat analisis bersifat deskriptifdan bertujuan untuk memperoleh gambaran prediksi keterlibatan masyarakat danmekanisme pengaturan prosedural selama proses penyusunan RPJMD di Kota Serang tahun2010 sampai dengan tahun 2025. Tahap analisis digunakan dengan menggunakan informasisekunder atau data pendukung sebagai informasi yang mengumpulkan hasil wawancaradengan responden dan memberikan presentasi yang sesuai dengan matriks penjelasan sertapresentasi oleh peneliti.Responden yang digunakan sebagai pendataan dalam penelitian ini meliputiberbagai unsur seperti organisasi sosial, unsur pemerintah kota Serang hingga peneliti dibawah naungan perguruan tinggi hingga media massa, dan unsur utama adalah DPRD kotaSerang. Proses penyusunan hasil penelitian ini didasarkan pada proses tanya jawab atauwawancara dengan menerapkan langkah analisis kualitatif dengan tujuan mengkritisiberbagai fenomena dalam proses pelaporan dan menjelaskan fenomena yang berkaitandengan topik penelitian. Melanjutkan proses adalah teknik analisis data yang menggunakaninterpretasi logis yang didukung oleh data yang dikumpulkan sebelumnya.Pertambahan penduduk dapat menjadi kendala dalam pengelolaan perencanaanpembangunan, tetapi juga merupakan peluang jika pemerintah mampu memanfaatkanpertumbuhan penduduk tersebut. Untuk pertumbuhan penduduk sendiri pada tahun 2025terjadi penurunan, yang dimana pada tahun 2020 diperkirakan pertumbuhan sebesar 1,03menjadi 0,94% pada tahun 2025.
ADVERTISING CREATIVITY DAN PRODUCT QUALITY: UPAYA MENGOPTIMALISASI PURCHASE DECISION Noviani, Lona; Nabella, Ratih Intania; Rifai, achmad
Jurnal Manajemen Retail Vol 3 No 02 (2023): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jumerita.v3i02.2892

Abstract

Companies need to pay attention to advertising creativity and product quality in order to improve consumer purchasing decisions. This study aims to examine the effect of advertising creativity and product quality on purchase decisions. This study used a quantitative method with a sample taken of 80 respondents using sunsilk shampoo in Serang City using the purposive sampling method. Data analysis uses the SEM approach which is processed through SmartPLS. The results test show that advertising creativity has a positive and significant direct effect on purchase decisions. Product quality has a positive and significant direct effect on purchase decision. This study concludes that advertising creativity has the most dominant effect on purchase decisions.
Optimizing Digital Marketing Through TikTok Noviani, Lona; Nabella, Ratih Intania
Jurnal Manajemen Retail Vol 4 No 1 (2024): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jumerita.v4i1.3279

Abstract

This research was conceived as a response to the rapid development of technology and the increase in internet users, particularly in Indonesia. With APJII surveys showing significant growth in internet users, particularly among Generation Z students, and Good Stats' prediction that active social media users will continue to increase, this research focuses on the role of social media as a business platform, particularly TikTok. This research highlights TikTok's great potential as a profitable digital marketing platform, especially by optimising the features provided. The method used in this research is a descriptive method with a qualitative approach. The data used is secondary data collected through literature study. The results of this study show that TikTok, a short video-based app, has gained great popularity in Indonesia. Data recorded that Indonesia is the second country with the most TikTok users in the world. The significant increase in TikTok users, including features such as For You Page (FYP), hashtag usage, TikTok Shop, and Live Shopping, shows great potential as a digital marketing tool. TikTok Shop, as the newest feature, provides an integrated e-commerce space in the app, while Live Shopping enables direct interaction between brands and audiences, enhancing the purchase experience. Collaboration with TikTok creators is also useful as an effective strategy in building trust and reaching a wider marketing target.
LEADERSHIP IN AN EFFECTIVE TEAM Kania, Raden; Haerani, Anggi; Noviani, Lona; Kusuma, Yudha
Jurnal Manajemen Retail Vol 4 No 1 (2024): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/jumerita.v4i1.3426

Abstract

Leadership is an important central point in an organization. To be a good leader requires a variety of knowledge, experience, and skills in various things. This article discusses effective leadership in teams. Leaders chosen in an organization or team are required to have the ability in various ways, especially in organizing team members to achieve goals or goals effectively and efficiently, encouraging each team member to be able to make their best contribution to the organization, company, or institution even in the team. The purpose of writing is to know about effective leadership in a team and to achieve goals effectively and efficiently. The method of writing this is to conduct a literature review from various printed sources and various other sources of scientific information. Based on the observations obtained, successful leadership is influential leadership, transformative leadership, and leaders who can overcome dynamics in the team. Some things that affect leadership effectiveness include; the relevance of leadership style, leadership qualities, leadership qualities, and good teamwork.
Digital Applications and The Use of Information Technology in Increasing the Attractiveness of Foreign Tourist Visits Dessy Hariyanti, Ni Kadek; Noviani, Lona; Khairani, Elisa; Latief, Yanuar; Mustafa, Fahrina
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.525

Abstract

This study aims to analyze the role of the adoption of technology and digital devices in facilitating business processes in the tourism industry in terms of delivering interactive information to tourists, especially foreign tourists. This study uses a qualitative method. Data collection methods used in the study are literature reviews, field surveys, and observations. The results of the study show that many foreign tourists are active and regular in using information and communication technology with laptops, smartphones, and the Internet. The results of the study also concluded that applications such as digital maps are the most popular devices for planning travel. Although the demand for digital solutions is very high, there is a gap between the technology preferences of foreign tourists and the ability of industry players to adopt technology, the majority of tourism industry players still rely on conventional methods. Foreign tourists who are currently dominated by the digital generation show a fast understanding and adaptation of technology, this should be responded to quickly by tourism business actors in Indonesia in developing digital devices. The tourism sector needs to improve technology integration to improve the efficiency and relevance of information services. To meet the needs of foreign tourists and technology-savvy tourists, it is important to develop technological devices that can be used to provide information and are easily accessible
Co-Authors ACHMAD RIFAI Adriansyah, Jeffry Dessy Hariyanti, NK Gunawan, Iba Haerani, Anggi Kania, Raden Karyanto, Budi Khairani, Elisa Kurnianingsih, Asih Kusuma, Yudha latief, yanuar Mustafa, Fahrina Nabella, Ratih Intania Nuraisiah, Rohaelis Nurfarisyi, Muhammad Ikhsan Qurohman, Tauffik Rahmiyanti, Sev Rizal Zulkarnain, Rizal Sutrisno, Gono Umbara, Pandu Setia Urika, Urika