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All Journal Among Makarti Journal of Business Management Education (JBME) Journal of Empowerment Community Jurnal Fokus Manajemen Jurnal Masyarakat Indonesia Journal of Management, Economic, and Accounting Inaba of Community Services Journal Health Community Service Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal
Patimah, Titin
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Pengembangan UMKM Melalui Sosialisasi Pemasaran Berbasis E-Commerce Patimah, Titin; Rahmatulloh, Fauzi; Bakhita Fauzi, Hayya; Ardianti, Zahra; Pradita Sari, Sindi; Azka Karimah, Naila; Gunawan, Aris
Journal of Empowerment Community Vol 8 No 2 (2026): Oktober 2026 (In Press)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v8i2.2795

Abstract

MSMEs often face limitations in reaching a wider market. Generally, micro and small business actors have not been adaptive in using digital technology as an effort to increase profits for the businesses they manage. This socialization program is designed to provide understanding and practical skills regarding digital marketing that can help MSMEs expand their markets, encourage innovation in marketing strategies. In addition, this program is expected to increase the competitiveness of village MSMEs and encourage the community's economy in a sustainable manner. The results of the community service activities from this socialization activity are that MSME actors gain increased knowledge and motivation for business actors in utilizing digital media for promotion. However, in this activity, there are obstacles encountered, namely in the process of mentoring MSMEs, it was found that some business actors experienced difficulty in understanding the material, especially related to the use of digital technology. One of the main factors influencing this is the age of the MSME actors. Older MSME actors tend to have limitations in keeping up with technological developments.
Co-Authors Adawiyah, Dian Tri Ardianti, Zahra Arisman, Ari Askolani Aulia, Sofie Azka Karimah, Naila Bakhita Fauzi, Hayya Barin Barlian Budhi Wahyu Fitriadi Fatimah Sari, Fatimah Fauziyyah, Aulia Nurul Ferbianti, Febi Firmansyah, Hary Fitroh, Fahda Aidatul Gian Riksa Wibawa Gunawan, Aris Humaira, Devina Juliana, Tesa Ayu Karima, Salsabila Kartiko, Alfi Rahadya Kastury, Luviany Kusuma Agdhi Rahwana Lestari, Suci Putri Lulu, Neng Majdudah, Gina Sa’adatul Maulana, Sesep Melihatin, Melli Mila Karmila Nisa, Annida Bai'atun Nurhayati, Sari Pradita Sari, Sindi Pratama, Andra Kharuna Puspita, Syaharani Anggi Putri , Maidina Rahmatulloh, Fauzi Restiani, Melpa Rita Tri Yusnita Rohman, Gifar Fathur Salsabila, Telsa Sartika, Rahma Tri Setiawan, Cecep Aris Sitorus, Ika Lestari Supratama, Moh. Ramdhansyah Sutrisna, Arga Zahra, Anisa Nur