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All Journal Jurnal Peternakan Lokal Jurnal Pengabdian Multidisiplin Tarjih: Agribusiness Development Journal Jurnal Sains dan Pendidikan Biologi
Hasrin
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Journal : Tarjih: Agribusiness Development Journal

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Innovation in Agrotourism Development and Digital Marketing Approach to Encourage Purchase Interest at BPP Baubau City Haerunianti; Hasrin
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.867

Abstract

Effective marketing of dragon fruit agrotourism and marketing tactics, which play a significant role in determining consumer buying interest, require innovation in agrotourism development to ensure customers are interested in purchasing. 1) Explain how innovation in dragon fruit agrotourism has increased consumer interest in making purchases; 2) Examine digital marketing tactics for dragon fruit agrotourism to boost consumer interest in making purchases. This kind of study makes use of qualitative research. The research sample consisted of 10 respondents, including owner of an agrotourism business, employee, trader in the agrotourism industry, and seven visitors or clients. Using descriptive data analysis, the 4P marketing concept was referenced. Numerous earlier studies have not reported on this research. Many fruit plant kinds and other plants promoting tourism require innovation in agrotourism development. Innovations in agrotourism development are necessary to pique consumers' interest in intense purchases; these innovations can decide how well dragon fruit agrotourism marketing works. Based on the study's findings on dragon fruit agrotourism development innovations at BPP, including applying a marketing mix comprising goods, costs, promotions, and suitable locations. The SWOT analysis of the agrotourism marketing plan reveals internal variables, including the company's strength, a wellthought-out and innovative agrotourism concept, and a key location. The company's weak point is inadequate amenities, such as playgrounds for kids and lodging. External reasons include the high number of foreign visitors and the community's popularity of dragon fruit-based economic prospects. Extreme or unpredictable weather fluctuations and perishable agricultural products pose a hazard to the firm.
Analysis of Income from Deep Coconut Farming and Farmers' Welfare Level in North Buton Regency Hasrin; Iksan, Muhamad
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.872

Abstract

Family well-being refers to the conditions where a family's physical, material, mental, spiritual, and social needs are met, enabling them to lead a decent life within their environment. Coconut plants have high economic value as all parts of the plant can be utilized. North Buton holds significant potential for developing deep coconut plantations. However, coconut farmers in North Buton generally only produce copra and activated charcoal for sale, resulting in a limited contribution to increasing farmers' income and, consequently, their welfare. This study aims to analyze the income of coconut farming in North Buton and the level of farmers' welfare. The study sample consisted of 60 farmers selected through purposive sampling, who met the following criteria: they managed their own land, with at least 1 hectare, the coconut trees were productive, and they had been farming deep coconut for over 10 years. The results show that the average land area owned by farmers is 2 hectares, with an annual production of 22,891 coconuts. Farmers with 3.0-4.0 hectares of land had the highest income, averaging IDR 2,257,841 per month. Household income is allocated for food and non-food needs, with food consumption averaging IDR 1,163,000 per month and non-food consumption at IDR 1,530,000. Overall, the welfare level of deep coconut farmers' households in North Buton is categorized as prosperous, as the percentage spent on non-food needs exceeds that spent on food.
Co-Authors Arizal Hatam Aulia Uswa Noor Khasanah AYU LESTARI Gustia Haerunianti Hardianto Ikra, Ikra Irsan Rahman, Irsan La Sisi Mappanganro, Rasyidah Muhamad Iksan Muhammad Arsan Jamili Muhammad Ihsan Andi Dagong Neks Triani Peliyarni Purbaningsih, Yuli Rahmat Ari. F Rizka Rahmahwati Sagista, Aminah Susanti, Handayani Indah Syahdar Baba Urmayani, Fifit Zulkhar Naim