Claim Missing Document
Check
Articles

Found 14 Documents
Search

Sinergi Manajemen Pemasaran, SDM, dan Kepatuhan Hukum ITE: Strategi Terpadu dalam Pengelolaan Perguruan Tinggi di Era Digital Putra, Pandi; Asike, Ades; Syahril, Muh. Akbar Fhad; Andirwan, Andirwan
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 10 No 3 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menyoroti pentingnya sinergi antara manajemen pemasaran, manajemen sumber daya manusia (SDM), dan kepatuhan terhadap hukum Informasi dan Transaksi Elektronik (ITE) dalam pengelolaan perguruan tinggi di era digital. Melalui analisis kualitatif, penelitian ini menemukan bahwa integrasi ketiga aspek tersebut sangat penting untuk meningkatkan kinerja dan daya saing perguruan tinggi. Manajemen pemasaran yang efektif dapat menarik dan mempertahankan mahasiswa, sementara manajemen SDM yang baik memastikan tenaga kerja yang kompeten dan berkomitmen. Kepatuhan terhadap hukum ITE menjaga keamanan dan privasi data, meningkatkan reputasi dan kepercayaan publik terhadap institusi. Kesimpulan dari penelitian ini menunjukkan bahwa perguruan tinggi yang mampu mengintegrasikan manajemen pemasaran, SDM, dan kepatuhan hukum akan lebih siap menghadapi tantangan dan memanfaatkan peluang di pasar pendidikan yang kompetitif dan digital.
Peranan Kompetensi SDM Terhadap Peningkatan Kinerja Karyawan Masud, Anis Anshari; Tenriyola, Andi Putri; Asike, Ades
Amsir Management Journal Vol. 3 No. 1 (2022): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v3i1.115

Abstract

This study describes the role of human resource competence in improving employee performance. The human resources needed by companies today are HR competencies that have the skills to adapt to new environments such as the adoption of new technologies. The role of HR competencies today requires task skills and skill transfer skills as basic characteristics (underlying characteristics) that are deep and inherent in a person that can be used to predict various specific work situations, such as technological advances in today's digital era. This study uses a qualitative research method which is carried out on the process of understanding based on facts in a social phenomenon and human problem, and presented in an analytical and descriptive manner and collected systematically. This research uses a case study approach. The results of this study indicate that preparing human resource competencies today is an easy thing. There are challenges that hinder the success or failure of the efforts undertaken. There are several challenges that must be resolved, such as the education level of employees is still low, employees who do not have the competence to develop themselves, there are still some employees who do not understand the application of technology in the work environment, and the lack of consistency in training and development that PT Mpingchips does for each of its employees. Employee education and training contribute to increasing productivity, effectiveness and efficiency of the organization. Education and training for employees at PT Mpingchips must be provided regularly so that each employee's competence is maintained to improve organizational performance
Pengaruh Kepuasan dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Balai Latihan Kerja Kab. Pangkep Asike, Ades; Muslimin , Ulyana
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i1.808

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh kepuasan dan lingkungan kerja terhadap kinerja pegawai pada Balai Latihan Kerja (BLK) KAB. WAJO. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linear. Hasil penelitian menunjukkan bahwa Kepuasan memiliki pengaruh positif dan tidak signifikan terhadap kinerja dengan nilai koefisien regresi sebesar 0,221 dan nilai probabilitas sebesar 0,026 > 0,005. Secara parsial kepuasan juga berpengaruh terhadap kinerja ditinjau dari nilai t hitung sebesar 2,352 > t tabel 2,045. Lingkungan Kerja memiliki pengaruh positif dan signifikan terhadap kinerja dengan nilai koefisien regresi sebesar 0,647 dan nilai probabilitas sebesar 0,000 < 0,005. Secara parsial lingkungan kerja juga berpengaruh terhadap kinerja ditinjau dari nilai t hitung sebesar 5,368 > t tabel 2,045. Kepuasan dan Lingkungan Kerja secara simultan berpengaruh terhadap kinerja dilihat dari nilai F hitung sebesar 15,537 > F tabel 3,32.
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Pegawai Pada Badan Pendapatan Daerah Asike, Ades
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.834

Abstract

The purpose of this study was to influence organizational culture and work environment on employee performance at the Regional Revenue Agency (BAPENDA) in Sidenreng Rappang Regency. The data collection techniques that researchers used in this study were observation, interviews, questionnaires, documentation. As the population in this study, researchers took employees of the Regional Revenue Agency (BAPENDA) of Sidenreng Rappang Regency with the status of state civil servants. In order for this research to be precise and proportional, it was used, so in this study a sampling technique was used, namely purposive sampling, where the sample was selected based on certain considerations. Thus the number of samples in this study were 43 people. The results of this study indicate that Partially Organizational Culture Variable (X1) has a positive and significant effect on the performance of Regional Revenue Agency employees. Meanwhile, the Work Environment variable (X2) has a positive and significant effect on the performance of Regional Revenue Agency employees and the level of significance is greater. Simultaneously the Variables of Organizational Culture and work environment from the research results have a positive and significant effect.