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All Journal Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Multidisiplin Amsir Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Amsir Community Service Journal Jurnal Ilmiah Manajemen & Kewirausahaan
Asike, Ades
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sinergi Manajemen Pemasaran, SDM, dan Kepatuhan Hukum ITE: Strategi Terpadu dalam Pengelolaan Perguruan Tinggi di Era Digital Putra, Pandi; Asike, Ades; Syahril, Muh. Akbar Fhad; Andirwan, Andirwan
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 10 No 3 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

Penelitian ini bertujuan untuk menyoroti pentingnya sinergi antara manajemen pemasaran, manajemen sumber daya manusia (SDM), dan kepatuhan terhadap hukum Informasi dan Transaksi Elektronik (ITE) dalam pengelolaan perguruan tinggi di era digital. Melalui analisis kualitatif, penelitian ini menemukan bahwa integrasi ketiga aspek tersebut sangat penting untuk meningkatkan kinerja dan daya saing perguruan tinggi. Manajemen pemasaran yang efektif dapat menarik dan mempertahankan mahasiswa, sementara manajemen SDM yang baik memastikan tenaga kerja yang kompeten dan berkomitmen. Kepatuhan terhadap hukum ITE menjaga keamanan dan privasi data, meningkatkan reputasi dan kepercayaan publik terhadap institusi. Kesimpulan dari penelitian ini menunjukkan bahwa perguruan tinggi yang mampu mengintegrasikan manajemen pemasaran, SDM, dan kepatuhan hukum akan lebih siap menghadapi tantangan dan memanfaatkan peluang di pasar pendidikan yang kompetitif dan digital.
TRANSFORMASI MANAJEMEN SUMBER DAYA MANUSIA DI ERA DIGITAL: LITERATURE REVIEW Asike, Ades; Dinsar, Arfandy; Muslimin, Ulyana
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.327

Abstract

The digital transformation of Human Resource Management (HRM) has become a strategic issue in response to rapid technological advancements and changing organizational environments. This study aims to systematically examine the development, key themes, and challenges of digital HRM transformation through a systematic literature review (SLR). Literature was collected from reputable academic databases, including Scopus, Web of Science, ScienceDirect, and Google Scholar, covering publications from 2015 to 2024. The findings indicate that HRM transformation encompasses the digitalization of HR processes, the adoption of artificial intelligence and HR analytics, the strategic repositioning of the HR function, and changes in employee experience and work patterns. Nevertheless, the literature also highlights critical challenges related to ethical concerns, algorithmic bias, data privacy, and digital capability readiness. This study concludes that digital HRM transformation represents a complex and ongoing socio-technical process that requires the integration of technology, human capabilities, and organizational strategy. The findings are expected to contribute to the advancement of digital HRM literature and provide conceptual insights for managerial practice and future research.
Co-Authors Abbas, Ahrul Adeliana, Nur Adha dwi Al qadri, Muh. Mustakim Amal, Fahri Andi Sapada, Achmad Faisal Andirwan, Andirwan AR, Wahyuddin BEDDU, MEGAWATI Dinsar, Arfandy Hamida Hasan Hartati Hartati Lukman, Siti Diva Sayrifah Muh. Akbar Fhad Syahril Muhammad Taufiq Muslimin , Ulyana Muslimin, Ulyana Patricia, Insani Permadi, Anang Putri, Naulya Dwi Rahmidi, Rahmidi Ramdhani, Rahayu Fitrah Sapada, Achmad Faisal Andi Sapada, Mh. Iqbal Andi Sulawati, Sulawati Tijjang, Bakthiar Yusril Yusril