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All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil JAM : Jurnal Aplikasi Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Enrichment : Journal of Management JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Jurnal Pengabdian Pada Masyarakat METHABDI
Tya Wildana Hapsari Lubis
Universitas Mikroskil
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Harga, Kualitas Produk, Citra Merek Dan Promosi Terhadap Kepuasan Konsumen Pengunjung Stadion Mandala Krida Yogyakarta Erika S; Apren Halomoan Hutasoit; Tya Wildana Hapsari Lubis
Jurnal Wira Ekonomi Mikroskil Vol 13, No 2 (2023): Volume 13 Nomor 2 Edisi Oktober 2023
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v13i2.1028

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Harga, Kualitas Produk, Citra Merek, dan Promosi terhadap Kepuasan Konsumen produk Pocari Sweat pada Pengunjung Stadion Mandala Krida Yogyakarta. Penelitian ini menggunakan teknik Nonprobability Sampling metode Purposive Sampling dilakukan dengan penyebaran kuesioner secara online menggunakan google form terhadap 384 responden yang telah memenuhi kriteria dalam mengonsumsi Pocari Sweat.Teknik analisis data dengan bantuan software SPSS. Metode analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik dan Analisis Linear Berganda dengan hasil pengujian secara parsial menunjukkan bahwa variabel Harga dan Promosi berpengaruh Positif dan signifikan terhadap Kepuasan Konsumen, Kualitas Produk berpengaruh Negatif  signifikan terhadap Kepuasan Konsumen dan Citra Merek tidak berpengaruh terhadap Kepuasan Konsumen Produk Pocari Sweat Pada Pengunjung Stadion Mandala Krida Yogayakarta. Selanjutnya hasil secara simultan menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Nilai Adjusted R Square menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi dapat menjelaskan variasi terhadap variabel Kepuasan Konsumen sebesar 12% dan sisanya 88% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian.
Pengaruh Citra Merek, Promosi, Kualitas Pelayan Dan Store Atmosphere Terhadap Kepuasan Konsumen Nasrul Efendi; Tya Wildana Hapsari Lubis; Sugianta Ovinus Ginting
Jurnal Ekonomi Vol. 28 No. 2 (2023): July 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i2.1626

Abstract

This study aims to determine the partial and simultaneous effects of brand image, promotion, service quality and store atmosphere on customer satisfaction. This type of research is associative research, namely research that aims to find out some cancellations regarding whether or not there is a relevant relationship between two or more research variables. The sampling technique uses a non-probability sampling technique with an accidental sampling approach with a sample size of 167 respondents. Based on research data processing, it is known that brand image, service quality and store atmosphere partially affect consumer satisfaction. While promotions partially have no effect on consumer satisfaction. Then, the results of the study simultaneously show that brand image, promotion, service quality and store atmosphere affect consumer satisfaction with a determination value (R²) of 0.628 which means that brand image, promotion, service quality and store atmosphere are able to explain consumer satisfaction of 62.800 percent.
Factors That Influence Student’s Decisions In Choosing Universitas Mikroskil Tya Wildana Hapsari Lubis; Nasrul Efendi; Suci Pertiwi; Djoni
Jurnal Ekonomi Vol. 29 No. 1 (2024): March 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i1.2098

Abstract

This research aims to determine the factors influencing students' decisions in choosing Mikroskil University. This type of research is associative with a quantitative approach. The variables used in this study to measure students' decisions are service quality, promotion, and facilities of the university. The number of samples used in this research is 310 respondents, namely students from all study programs at Mikroskil University using the probability sampling method with a proportional stratified random sampling approach. From the adjusted R-square value, a value of 0.785 is obtained, which when multiplied by 100 yields 78.500 per cent. This indicates that the contribution of each independent variable to influence the dependent variable is 78.500 per cent, meaning that the variables of service quality, promotion, and university facilities contribute 78.500 per cent to students' decision variables in choosing Mikroskil University, while the remaining 21.500 per cent is influenced by other variables beyond the scope of this research.
Peningkatan Kompotensi Siswa melalui Pelatihan Merakit PC Apriyanto Halim; Erwin Setiawan Panjaitan; Afen Prana Utama Sembiring; Tya Wildana Hapsari
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 4 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i4.985

Abstract

Perkembangan perangkat komputer saat ini semakin banyak digunakan dari berbagai kalangan yang ada termasuk ke dalam kalangan remaja. Perkembangan tersebut juga berkembang terhadap jenis, harga dan spesifikasi perangkat yang digunakan. Namun, hal ini memunculkan masalah baru seperti gimana cara memperbaikinya, gimana cara menyatukannya, dan jenis komponen perangkat yang diperlukan. Oleh karena itu, diperlukan pelatihan merakit Personal Computer (PC). Adapun proses pelatihan ini dilaksanakan terhadap siswa/i SMK Swasta Methodist Tanjung Morawa. Berdasarkan hasil pre-test awal yang diberikan terdapat sekitar 78% peserta masih belum mengetahui bagaimana cara merakit komputer yang baik. Setelah proses pembagian pre-test dilaksanakan, dilakukan proses penjelasan materi terkait komponen yang terdapat di dalam komputer. Setelah itu, dilanjutkan kepada proses merakit PC disertai dengan pemasangan sistem operasi. Pada akhir pelatihan diberikan kembali post-test untuk mengukur hasil pelatihan yang telah dilakukan. Dari hasil post-test tersebut terlihat terjadinya proses peningkatkan pemahaman peserta pelatihan yang diberikan.
Impact Of Brand Identity, Halal Awareness On Purchasing Decisions With Promotional Interventions Suci Pertiwi; Nasrul Efendi; Tya Wildana Hapsari Lubis; Pioner Pelawi
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2318

Abstract

This research aims to determine the influence of brand identity and halal awareness on purchasing decisions, with promotion as an intervening variable. The population includes people who consume imported instant noodles. Using convenience sampling and the Lameshow formula, 96 respondents were surveyed. The hypothesis tests show that brand identity positively affects purchasing decisions, while halal awareness does not. Additionally, promotion does not impact purchasing decisions, but brand identity positively influences promotion. Indirectly, brand identity and halal awareness do not affect purchasing decisions through promotion. The adjusted R square value for purchasing decisions is 0.755, indicating that 75.500 per cent of the variation in purchasing decisions is explained by the independent variables, with 24.500 per cent influenced by other factors not studied.
FACTORS AFFECTING STUDENT'S QUALITY IN HIGHER EDUCATION William, William; Lubis, Tya Wildana Hapsari
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.04

Abstract

This study aims to research the influence of student's behavior, lecturer's competency, and school's facilities on the student's quality at Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK) Mikroskil and Sekolah Tinggi Ilmu Ekonomi (STIE) Mikroskil Mikroskil. This research is a descriptive study with a quantitative method approach. The population in this study were undergraduate students totaling 3.493 students, the sample size used in this study is 360 students obtained using the Slovin formula. The sampling technique is stratified random sampling techniques applied to each study program. The data analysis method is multiple linear regression analysis. The results showed that student's behavior, lecturer's competency, and school's facilities had a positive and significant effect on Student's quality by 43.5 %. Future researchers are suggested to carry out the process and learning management in improving student's quality.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Ester, Ester; Tandela, Cindy; Halim, Fitria; Lubis, Tya Wildana Hapsari
Jurnal Wira Ekonomi Mikroskil Vol. 15 No. 1 (2025): Volume 15 Nomor 1 Edisi April 2025
Publisher : Fakultas Bisnis Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55601/jwem.v15i1.1612

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Pelanggan, dengan Kepuasan Pelanggan sebagai variabel intervening pada T1311 (Thirteen Eleven) Bakery and Café. Metode pengumpulan sampel yang digunakan adalah accidental sampling, dengan kriteria responden yaitu pelanggan T1311 (Thirteen Eleven) Bakery and Café yang telah melakukan pembelian setidaknya dua kali dalam periode enam bulan terakhir. Jenis penelitian yang digunakan adalah asosiatif kuantitatif. Sampel penelitian terdiri dari 100 responden, dengan memakai rumus Lemeshow. Analisis data dilakukan lewat PLS-SEM menggunakan program Smart PLS 4.0. Hasil penelitian menunjukkan adanya pengaruh signifikan dari variabel kualitas pelayanan terhadap Loyalitas Pelanggan, sementara kualitas produk tidak berpengaruh signifikan terhadap Loyalitas Pelanggan. Secara langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Kepuasan Pelanggan. Secara tidak langsung, variabel Kualitas Pelayanan dan Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan.
PENGENALAN DAN PELATIHAN SOFTWARE PENGOLAHAN DATA SPSS DAN SMARTPLS DI UNIVERSITAS MIKROSKIL Perangin-Angin, Naca; Lubis, Tya Wildana Hapsari
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp181-185

Abstract

One of the popular tools for data processing is the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) with SmartPLS. Understanding data processing has a very important role in preparing the final assignment. Data processing is a critical step in scientific research methodology. Students who compose their final assignment need to know and understand the techniques, stages and interpretation of results correctly so that their research has a strong basis. So the aim of Community Service Activities is to provide knowledge and understanding to final semester students who have started preparing their final assignments at Mikroskil University. Provide practical understanding and skills to students in using SPSS and SmartPLS as data processing tools. This training was carried out directly using SPSS and SMArtPLS software. Based on the results of the answers to the pre-test and post-test questions of the training participants, it can be seen that there is an increase in understanding in the introduction and use of SPSS and SmartPLS software before and after, for details, see Figure 7 for a comparison of the pre-test and post-test results. So it can be concluded that the introduction and training of SPSS and SmartPLS data processing software at Mikroskil University was successful.
StockLab sebagai Sarana Edukasi Investasi untuk Gen-Z Perangin-Angin, Naca; Lubis, Tya Wildana Hapsari; Pelawi, Pioner; Situmorang, Iskandar Muda
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Investment education plays a crucial role in equipping young generations like Gen-Z with the knowledge and skills necessary to make informed financial decisions. In the face of increasingly complex economic challenges, a solid understanding of investment can help Gen-Z manage their finances effectively. One innovation in introducing investment in a more engaging way is through educational games like Stocklab, which aims to introduce and enhance Gen-Z's understanding of the fundamental concepts of investment through interactive and enjoyable media for students of SMK N 1 Medan. The results of this community service indicate that the use of Stocklab as a learning tool effectively educates the students of SMK N 1 Medan.
The Role of AI and FoMO in Marketing Transformation in Driving Generation Z Shopping Decisions Efendi, Nasrul; Lubis, Tya Wildana Hapsari; Hutagalung, Apni; Gultom, Cinta
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.7721

Abstract

This study examines how Artificial Intelligence (AI) and Fear of Missing Out (FoMO) contribute to changes in purchasing behavior among Generation Z. The study involved individuals aged 17 to 26 who actively use the Shopee platform. A total of 511 participants were recruited using convenience sampling, based on the Lemeshow formula for an unknown population size. Data analysis was conducted using SmartPLS 3, incorporating evaluation of convergent validity, Average Variance Extracted (AVE), discriminant validity, composite reliability, R-squared value, path significance, and effect size. The findings indicate that AI has a strong and statistically significant effect on purchasing decisions (f² = 0.813, p = 0.000), indicating its effectiveness in influencing Generation Z's online shopping behavior. In contrast, FoMO only showed a negligible and insignificant impact (f² = 0.018, p = 0.515), indicating limited empirical support for its role in shaping purchasing decisions.
Co-Authors Afen Prana Utama Sembiring Apren Halomoan Hutasoit Apriyanto Halim Chrisjunian Chrisjunian Djoni Djoni Dolly Wijaya Ella Silvana Ginting Ella Silvana Ginting Ella Silvana Ginting Erika S Erwin Setiawan Panjaitan Ester Ester Fitria Halim Fitria Halim Gultom, Cinta Hanny Siagian Herny Pebriyanti Sianturi Hutagalung, Apni Jesica Jesslyn Tendatio Nasrul Efendi Perangin-angin, Naca Pioner Pelawi Robinhot Gultom, Robinhot Sim, Steven Situmorang, Iskandar Muda Suci Pertiwi Suci Pertiwi Suci Pertiwi Suci Pertiwi Sugianta Ovinus Ginting Tandela, Cindy Valencia William William