Articles
<![CDATA[Training on Social Media Marketing Strategies to Increase Competitiveness in SMEs ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Clarissa, Clarissa]]>;
<![CDATA[Chandra, Fredicko Decastro]]>;
<![CDATA[Dharmawan , Jones Guna]]>
<![CDATA[ International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL ]]>
Publisher : <![CDATA[CV. Proaksara Global Transeduka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70865/ijsscs.v2i2.34
<![CDATA[Social Media Marketing is a marketing activity using social media sites such as Facebook, Twitter, Youtube, and so on. The activity partner is located in Jakarta. In its activities, it is known that partners have difficulties in the field of social media marketing. The activity aims to provide solutions to partners in improving their ability to compete and consistency in posting content. The activity method is carried out by conducting training on social media marketing, namely by presenting information and knowledge in determining social media marketing strategies. The advantages of this strategy are that the costs incurred are not too large, have broad access, besides that the operation is also quite easy. Training is conducted directly to the partner's place. With activities carried out by making PPT containing information that can be utilized to increase competitiveness using social media marketing has run smoothly. The output of activities in the form of publications to journals and IPR.]]>
<![CDATA[Profitability Analysis in Improving Business Success ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Setiawan , Levina]]>;
<![CDATA[Mardjo , Johanna Aurielle]]>
<![CDATA[ International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY ]]>
Publisher : <![CDATA[CV. Proaksara Global Transeduka ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70865/ijsscs.v2i3.37
<![CDATA[The rapid increase in the economy makes competition between companies to maintain its sustainability increasingly intense. How a company manages its working capital can affect the level of profitability of the company. PKM programmes are conducted to introduce the partners to profitability by managing the business partners' working capital. The training method uses zoom meetings and is assisted by two students. The material is presented in the form of PPT which includes: understanding profitability, managing receivables, payables, and inventory. The results of the activity show that training on profitability analysis has been carried out online and runs smoothly. The partner received the information and materials presented with enthusiasm, and asked questions during the activity process.]]>
<![CDATA[THE EFFECTS OF LEVERAGE, FIRM SIZE, CASH FLOW VOLATILITY, AND TAX AVOIDANCE ON CASH HOLDING IN THE 2020-2021 PANDEMIC PERIOD ]]>
<![CDATA[Hastuti, Rini Tri]]>;
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Ashianti, Agnes]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/ijaeb.v1i4.2577-2589
<![CDATA[This research aims at how the role of the leverage, firm size, cash flow volatility, and tax avoidance on cash holding in manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2020-2021 Manufacturing companies listed on the Stock Exchange Indonesia during 2020-2021 and is also available on the eddyelly website. The sample was selected using by 54 companies were included in the valid data when the sample was chosen using the purposive sampling technique. Multiple regression analysis is used during data processing method, using help from Ms. Excel and the Windows version of Eviews version 12 for Windows 10 and Microsoft Excel 2019. The findings of this investigation suggest that leverage has a significant negative effect on cash holding, firm size, cash flow volatility shows an insignificant negative effect on cash holding and there is empirical evidence related to this study while tax avoidance shows an insignificant positive effect on cash holding and there is no evidence empirical research. The implication of this research is the benefit of the company`s internal parties regarding the variable cash holding with independent variables and as relevant new evidence related to liquidity, substantial dependence and the use of complementary liquidity sources.]]>
<![CDATA[PENGARUH UKURAN DEWAN DIREKSI, DEBT RATIO, DAN UKURAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN ]]>
<![CDATA[Biliputra, Kevin]]>;
<![CDATA[Rasyid, Ardiansyah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 6 No. 1 (2024): januari 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jpa.v6i1.28724
<![CDATA[The purpose of this research is to obtain empirical evidence about the effects of the board of directors, debt ratio, and firm size to firm’s performance of the manufacturing companies listed in the Indonesia Stock Exchange in the period of 2017-2019. This research uses 74 manufacturing companies as sample and also use multiple regression analysis. The results of this research show that debt ratio has a significant positive effect on firm’s performance while size of the board of directors and firm size has no significant effect on firm’s performance.]]>
<![CDATA[PENGARUH KEPEMILIKAN MANAJERIAL, KEPEMILIKAN INSTITUSIONAL, KINERJA KEUANGAN, DAN PERTUMBUHAN PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAN MANUFAKTUR YANG TERDAFTAR DI (BEI) PERIODE 2017-2019 ]]>
<![CDATA[Ahmad, Ardian]]>;
<![CDATA[Rasyid, Ardiansyah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 6 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jpa.v6i2.29609
<![CDATA[The purpose of this study is to empirically examine the effect of managerial ownership, institutional ownership, financial performance, and company growth on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange in the 2017-2019 period. This study uses 44 manufacturing companies as a sample and uses multiple regression analysis. The results of this study indicate that managerial ownership does not have a significant positive effect on dividend policy, institutional ownership does not have a significant positive effect on dividend policy, financial performance does not have a significant positive effect on dividend policy, and company growth has a significant positive effect on dividend policy.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI FIRM VALUE DENGAN MODERASI KEPEMILIKAN MANAJERIAL ]]>
<![CDATA[Yonatan, Aurelius Matthew]]>;
<![CDATA[Rasyid, Ardiansyah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 6 No. 2 (2024): April 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jpa.v6i2.29892
<![CDATA[The purpose of this research is to analyze and obtain empirical evidence regarding the effect of capital structure, profitability, and firm size on firm value with a moderating variable, namely managerial ownership. This study uses 114 data samples from manufacturing companies that have been listed on the Indonesia Stock Exchange during the 2018-2020 period. In this study also used Eviews 12 to perform research data processing. The results obtained from the study are that capital structure has a positive and insignificant effect on firm value. Profitability has a positive and significant effect on firm value. Firm size has a negative and insignificant effect on firm value. In addition, managerial ownership is not able to moderate the relationship between capital structure, profitability, and firm size with firm value.]]>
<![CDATA[ANALISIS ALOKASI BIAYA OVERHEAD PABRIK ATAS PENENTUAN HARGA POKOK PRODUKSI PADA PT BUMI KENCANA INDUSTRI ]]>
<![CDATA[Handoko, Karina]]>;
<![CDATA[Rasyid, Ardiansyah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 6 No. 3 (2024): Juli 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jpa.v6i3.31259
<![CDATA[This studie aims to dettermine the effect,of factory overrhead cost allocation, in determning the costt of production at PT. BUMI KENCANA INDUSTRY. This research method is a descriptive quantitative approach. This study intends to analyze the alocation of factor overhed costs in determining the Cost of Production at PT. Bumi Kencana Industry. Researchers used data from 2019-2020 as the year used in the study. The discover in this study, indicate that the allocation of factory overhead costs from PT. Bumi Kencana Industri based on the amount of raw materials is less effective. This is shown in the figures obtained in 2019 which is 86.6% and in 2020, which is 82.46%. In addition, the effectiveness of the BOP allocation also decreased in 2020, indicating a decrease in the effectiveness of the company's activities.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPERNGARUHI STRUKTUR MODAL DENGAN FAMILY OWNERSHIP SEBAGAI VARIABEL MODERASI ]]>
<![CDATA[Anastasia, Levika]]>;
<![CDATA[Rasyid, Ardiansyah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 6 No. 4 (2024): Oktober 2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jpa.v6i4.32362
<![CDATA[The purpose of this study was to examine the effect of profitability, liquidity, and firm size on capital structure with family ownership as a moderating variable. The sampling technique in this study used the non-probability sampling method and the purposive sampling method as the sample selection method. This study uses 300 samples from 75 manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2020. The data in this study were obtained from financial statements and processed using Microsoft Excel and Spss 16 programs with multiple linier regression analysis. The results of this study indicrate that profitability has a significant negative effect on capital structure, while firm size has a significant positive effect on capital structure. In additional, family ownership as a moderating variabel strengthens the relationship between profitability and capital structure. For the liquidity variable, and the firm size of the company family ownership does not moderate the relationship between each variabel on tehe capital structure.]]>
<![CDATA[PELATIHAN PENILAIAN KINERJA USAHA PADA UKM ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Lukito, Venky]]>;
<![CDATA[Mahanani, Zenita Dian]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 2 (2023): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jscs.v3i2.470
<![CDATA[Pebisnis yang ingin berhasil setiap periode selalu membandingkan besarnya capaian kesuksesan atau kegagalan yang telah ada dalam kegiatan usaha nya. Melalui berbagai penilaian kinerja akan segera dapat diketahui tingkat capaian bagi seorang pengusaha. Tujuan kegiatan adalah melakukan penilaian kinerja pada UKM. Mitra yang menjadi tempat kegiatan adalah usaha produk kreatif kerajinan yang terdapat di kota Serang Banten. Dalam meningkatkan kinerja usaha, melalui pembekalan pengetahuan tentang cara menilai kinerja usaha yang selama ini telah dijalankan. Bedasarkan analisis masalah mitra , masih lemahnya pengetahuan akan penilaian kinerja sehingga belum mampu mencapai keunggulan bersaing. Metode yang ditawarkan pada kegiatan ini adalah mengimplementasikan instrument penilaian kinerja dalam bentuk sosialisasi dan pendampingan kepada pemilik usaha . Hasil kegiatan menunjukkan masalah yang muncul pada usaha mitra dapat teratasi, melalui penilaian kinerja usaha mitra dapat mengetahui apa yang harus diperbaiki dalam meningkatkan daya saing usaha dan menghadapi kondisi persaingan yang semakin kondusif]]>
<![CDATA[PENGELOLAAN PIUTANG DAGANG UNTUK MENJAGA KETERSEDIAAN KAS USAHA ]]>
<![CDATA[Rasyid, Ardiansyah]]>;
<![CDATA[Puswita Anhar, Dela Asokawati]]>;
<![CDATA[Puspita, Elizabeth Christinio]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55047/jscs.v4i1.556
<![CDATA[The purpose of this community service activity is to help business owners have knowledge about the management of trade receivables, so that business owners can maintain the availability of cash for operational purposes. The partner chosen in the PKM activity is a packaged seasoning business under the Sasia brand. Sasia MSMEs are domiciled in Tangerang city, Banten Province. Based on initial observations to partners conducted by coming directly to meet with business owners, the main problem lies in the management of trade receivables, especially with the business to business (B2B) customer payment system which buys more goods in installments and not cash. The method offered in the activity is training/socialization on managing trade receivables offline. Through this activity, it is hoped that the accounts receivable problems that arise in the seasoning business will be resolved, and partners can maintain and manage their accounts receivable appropriately. Thus, it is hoped that in the future it will be useful in maintaining the availability of business cash needed by a business.]]>
