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All Journal JRK (Jurnal Riset Komunikasi) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Persepsi : Communication Journal Ultimacomm: Jurnal Ilmu Komunikasi Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Jurnal Komunikasi Pendidikan Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Parameter Journal of Management and Bussines (JOMB) Journal of Digital Marketing and Communication Jurnal Spektrum Komunikasi
Kinkin Yuliaty Subarsa Putri
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Semiotic Analysis of Jokowi's Political Meme "the King of Lip Service" and "YNTKTS" as Media for Criticism in the Digital Age Shakilah Faliha; Kinkin Yuliaty Subarsa Putri
Persepsi: Communication Journal Vol 5, No 2 (2022): November 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i2.10183

Abstract

New media have not only made significant changes to people's communication patterns but have also built a new system called cyber-democracy. One of the phenomena that are now a place for cyber-democracy and we can find it in the density of content on the internet is memes. Memes, now referred to as internet memes, are considered promotional media that can reach a broader audience in a short time and are used by social media users as a new medium of communication to express humour with a satirical meaning. One is how memes are used to voice political aspirations and criticism or commonly known as political memes. One of the political memes that had gone viral was a political meme about President Joko Widodo on social media Twitter. Therefore, this study aims to analyze the semiotic elements in Joko Widodo's political meme circulating on social media Twitter using Charles Sanders Peirce's semiotic analysis and explain how the condition of Indonesian democracy with memes as media criticism in the digital era. The results of the study revealed that the meme did not disappoint the public towards President Joko Widodo and how democracy was limited by the Indonesian government which still did not fully accept political humour as a form of criticism.
Pemanfaatan Media Digital sebagai Pendidikan Komunikasi Pemasaran dalam Meningkatkan Kreativitas Promosi Produk UMKM Wiratri Anindhita; Kinkin Yuliaty Subarsa Putri; Dwi Linda Kusuma; Khoirul Muttaqin
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.7322

Abstract

This research aims to identify and analyze the mastery of marketing communications through digital media in increasing the creativity of MSME product promotions. This research involved five MSME actors in Jatinegara Kaum, East Jakarta, and used a qualitative approach with data collection techniques in the form of in-depth interviews and observations. The research results show that MSMEs mainly use social media Instagram and WhatsApp to market their products. In conclusion, the presence of digital media helps them introduce and market their products, as well as simplify the ordering process. However, there are supporting and inhibiting factors in the use of digital media. It is hoped that further research will be able to identify needs and design development programs that can overcome obstacles in digital-based marketing. Keywords: Instagram, Digital Media, Micro, Small and Medium Enterprises (MSMEs), Marketing, WhatsApp
Uses and Gratification Theory in TikTok as Social Media Marketing Platform: Seen from Market Player View Mutiara, Praventyasari; Kinkin Yuliaty Subarsa Putri
Journal of Digital Marketing and Communication Volume 3 - Issue 1 - 2023
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v3i1.164

Abstract

This study aimed to understand the relationship between social media users and content using the use and gratification theories. It is also written to apprehend one of many communication theories, which includes mass communication theory and uses and gratification theory. This theory studies the reasons why people use social media platforms to create brand awareness and why they choose a particular platform to promote their brand awareness. The research methodology used in this study was descriptive qualitative. The author took samples from TikTok users who use social media to create brand awareness using the use and gratification theories. The research used two types of accumulation data technique (ADT), which are online desk research by interview and online desk research. TikTok was the mass media used for this research. The results show why TikTok is chosen as the best mass medium for creating brand awareness based on the uses and gratification theory. In conclusion, TikTok meets the qualifications for social media marketing to create brand awareness based on the uses and gratification theory.
The Influence of Media Exposure to the Final Presidential Debate Program in 2024 on Net TV Channel on the Attitudes of Voters in Jakarta Putri, Amanda Kanary; Kinkin Yuliaty Subarsa Putri; Vera Wijayanti Sutjipto
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.421

Abstract

During elections, television is considered an important mass media platform for political campaigning by political parties. In general elections, it's undeniable that many political parties utilize mass media to influence the public. The lack of political awareness and education among first-time voters is feared to be a cause of declining political participation in the 2024 elections. Through the broadcast of presidential debates, prospective voters can learn about the vision, mission, and programs of presidential candidates. Over time, perceptions, both positive and negative, are formed. How candidate pairs convey messages and create impressions during debates is also observed. This research employs a quantitative approach using the survey method. The population consists of voters in Jakarta, with a sample size of 100 respondents determined using the Slovin formula. The study reveals a significant influence of media exposure from the final presidential debate program in 2024 on NET TV on the attitudes of voters in Jakarta, as confirmed by validity, reliability, and simple linear regression tests.
KOMUNIKASI PEMASARAN MERUPAKAN LIVE BRIDGING PADA ERA PANDEMI 2020-2021 Kinkin Yuliaty Subarsa Putri; Rayni Delya Hafni; Risma Hasna Dwiwina; Yesi Andriani; Kiki Dwi Arviani
PARAMETER: Jurnal Pendidikan Universitas Negeri Jakarta Vol. 33 No. 1 (2021): Parameter
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/parameter.331.01

Abstract

The Covid-19 pandemic in Indonesia disrupted people's livelihoods, both in terms of economic conditions and activities, so that the community's financial sector came to a halt. However, at the end of 2020, economic conditions flared up again. The formulation of the problem in this study is how marketing communication is live bridging in the 2020-2021 pandemic era. The purpose of this study is to determine marketing communication which is live bridging in the 2020-2021 pandemic era. In this study, researchers used quantitative research methods by distributing questionnaires with correlation analysis. This research's results are descriptive; namely, the correlation is positive in marketing communication and community attitudes. In simple regression analysis, there is a strong influence between marketing communication on people's attitudes. Marketing communication theory strongly influences all dimensions of public attitudes, both cognitively, affective, and conative—further research by being developed in collaboration with other scientific studies and using different methods. Abstrak Pandemi Covid-19 di Indonesia membuat kehidupan bermasyarakat menjadi terganggu, baik dari segi kondisi ekonomi dan aktivitasnya sehingga membuat sektor perekonomian masyarakat menjadi terhenti. Namun, pada akhir tahun 2020 kondisi perekonomian bergejolak kembali. Adapun rumusan masalah dalam penelitian ini adalah bagaimana komunikasi pemasaran merupakan live bridging pada era pandemic 2020-2021 sehingga tujuan penelitian ini untuk mengetahui komunikasi pemasaran yang merupakan live bridging pada era pandemik 2020-2021. Dalam penelitian ini, digunakan metode penelitian kuantitatif, dengan cara menyebarkan kuesioner dengan analisis korelasi. Hasil dari penelitian ini secara deskriptif yaitu korelasinya bernilai positif pada komunikasi pemasaran dan sikap masyarakat, sedangkan pada analisis regresi sederhana terdapat suatu pengaruh yang kuat antara komunikasi pemasaran terhadap sikap masyarakat. Teori komunikasi pemasaran pada semua dimensinya berpengaruh kuat terhadap semua dimensi sikap masyarakat baik secara kognitif, afektif dan konatif sehingga hasil penelitian ini dapat dikembangkan ke arah penelitian selanjutnya dengan dikembangkan dengan berkolaborasi pada kajian ilmu pengetahuan dan menggunakan metode lainnya
KOMUNIKASI INSTRUKSIONAL MAGANG BERSERTIFIKAT (MSIB BATCH 5) MAHASISWA ILMU KOMUNIKASI FIS UNJ Marisa Puspita Sary; Kinkin Yuliaty Subarsa Putri; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Natasya Ananda Rheta
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.747

Abstract

This study discusses instructional communication in students of the Communication Science Study Program who participate in the MSIB program. This study uses a qualitative descriptive method whose data collection is carried out through interview techniques. In this study, there were 18 informants who were students of Communication Sciences, Faculty of Social Sciences, Universitas Negeri Jakarta who participated in the batch 5 independent internship program which was carried out for five months. The results of this study showed that the results of the interviews from 18 informants, 16 of whom admitted that communication went well and was responsive with mentors in knowledge transfer. There was also clear and open communication followed by an evaluation so that there was an improvement in the ability recognized by 15 of the 18 informants. In the meaning of MSIB, the 18 informants simultaneously agreed with the MSIB program. This was followed by the use of communication media in the form of Whatsapp by 14 out of 18 informants in communicating something to mentors during the 5th batch of independent internship programs.
Co-Authors Adamu Abbas Adamu Ayu Puspita Hariyani Bahtiar Mohamad Dwi Linda Kusuma Hana Aviela Fedria Wowor Iflah Khansa Kinanty Andinadewi Khoirul Muttaqin Kiki Dwi Arviani Mahbub Ahmad Marisa Puspita Sary Martani Huseini Martani Huseini Marthin Otniel Maulina Larasati Putri Mutiara, Praventyasari Natasya Ananda Rheta PUTRI REZA UMAMI Putri, Amanda Kanary Rayni Delya Hafni Risma Hasna Dwiwina Shakilah Faliha Shazrin Daniyah Khansa SUTJIPTO, VERA WIJAYANTI Wiratri Anindhita Yesi Andriani