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All Journal Akuntansi'45 Gema Wisata Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Akuntansi Jurnal Accounting UNIPA Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Projemen UNIPA Master Manajemen Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Pemberdayaan Masyarakat: Jurnal Aksi Sosial Management Dynamics: International Journal of Management and Digital Sciences Global Economics: International Journal of Economic, Social and Development Sciences
Emilianus Eo Kutu Goo
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Gema Wisata

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Analisis Strategi Keunggulan Bersaing Usaha Penjahit Rumahan dengan Pendekatan Analisis SWOT : Studi Kasus pada Usaha Jahit Ibu Mersi di Desa Habi Theresia Novita Maristela; Wilhelmina Mitan; Emilianus Eo Kutu Goo
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i2.340

Abstract

This research aimed to analyze the competitive advantage strategy applied by Mrs. Mersi as a sewing business actor and the strategies carried out based on the SWOT analysis approach in Mrs. Mersi’s home tailoring business in Habi Village. This research data was obtained from interviews, observations, distributing questionnaires, and documentation. The findings of this research indicated that the Competitive Advantage Strategy applied by Mrs. Mersi consisted of low sewing rates, diverse products produced, and the ability to meet customer needs following the budget. Meanwhile, based on the SWOT analysis, the value (X,Y) = (0,3, -0,4). So Mrs. Mersi’s sewing business was included in quadrant II (Positive, Negative) which included a Diversification Strategy. Thus the strategy that needs to be pursued by Mrs. Mersi is to expand the sewing room or make a special room for sewing, improve more modern / sophisticated equipment, and do promotions.
Co-Authors Afdal Sayhudin Agnes Dua Ona Aloysius Theofilus Indrianto Max Pare Anamaria Ellyria D’Nisa Anastasia Krisyanti Angela Felisitas Ina Ritan Antonius Narang Eong Asdianti Asdianti Barnabas Kevin Keli Benediktius Te Basa Carolina Yunyta Duminggu Chatarina Elvinda Christina Yovani Heret Denisco Vanstefen Naga Costa Elisabet Luju Elisabeth Luju Elisabeth Sherly Noveli Simon Elmira Haci Yusifova Fransiskus Steven Gabriela Christina Gita Yolanda Henrikus Herdi Imelda Atnasia Lambertini Imelda Ndiki Karolina Mustika Elan Dua Krispina Kara Kristiana Reinaldis Aek Magdalena Grengan Maksima Toyo Margareta Valencia Custodi Maria Agustina Rau Maria Beatrix Susanti Tapo Maria Fitriana Dewi Damayanti Maria Fraisceis Canserina Anggun Parera Maria Fransiska Angelina Maria Meliani Maria Modesta Missi Mone Maria Nona Dince Maria Novita Sari Maria Oktavia Alexandria Maria Paulina Novitasari Maria Reagni Gustiani Sambi Maria Rosa Oktaviani Toji Maria Rosadalima Maria Silvana M. Carcia Maria Venselina Nona Yeni Maria Yati Sonia Bria Marselus Don Bosko Mikhael Anjelo Nelci Elvida Klega Noventus Sodi Novi Yanti Nunsio Handrian Meylano Oktavia Jaslina Rini Patricius Santio L.S.Botu Petrus Viktorius Nong Viki Keitimu Sahrul Hidayat Sakarias Leanaldi Serafin Constatia Enjelita Theresia Novita Maristela Theresia Yunita Theresia Yunivita Ertilia Thereza Indariani Peni Ndo Veronika Toa Vinsensius Alfarodino Keytimu Wihelmina Mitan Wilhelmina Mitan Yohanes Kristo Doke Yosefa Yuliatrix Yosefina Andia Dekrita Yusliani Julein Wole Yustina Olivia Da Silva