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All Journal Akuntansi'45 Gema Wisata Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Akuntansi Jurnal Accounting UNIPA Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Projemen UNIPA Master Manajemen Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Pemberdayaan Masyarakat: Jurnal Aksi Sosial Management Dynamics: International Journal of Management and Digital Sciences Global Economics: International Journal of Economic, Social and Development Sciences
Emilianus Eo Kutu Goo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Master Manajemen

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Analisis SWOT pada Usaha Jeanette Thrift Maumere Emilianus Eo Kutu Goo; Maria Fraisceis Canserina Anggun Parera; Angela Felisitas Ina Ritan; Yosefa Yuliatrix; Anamaria Ellyria D’Nisa; Sakarias Leanaldi; Vinsensius Alfarodino Keytimu
MASMAN Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i4.1172

Abstract

The purchase of secondhand goods, known as thrifting, involves acquiring and reselling pre-owned clothing at low cost. Originating from Western practices during the Great Depression in the United States, this activity is no longer solely about financial considerations it is also an effort to protect the ecosystem by reducing fashion waste and addressing the adverse impacts of fast fashion, such as pollution and unethical labor practices. In Indonesia, thrifting has expanded rapidly since the 2010s, supported by the creative industry, online access, and platforms like Shopee and Tokopedia. It contributes 10% to the nation’s creative economy (BPS 2022), with export value reaching Rp 100 trillion. This phenomenon has gained traction among young generations such as millennials and Gen Z, often aligning with local cultural traditions. In Maumere, a small city in East Nusa Tenggara with limited access to international fashion, thrifting has emerged as a primary option for students. Stores offer t-shirts, blouses, and dresses priced between Rp 20,000 and Rp 50,000, which suits their modest financial circumstances. Jeanette’s (Aunt Cindy’s) business focuses on top garments like crop t-shirts and crop blouses, leveraging online marketing through TikTok, Instagram, and Facebook to compensate for the store’s less-than-ideal location. This study employs a qualitative approach with direct interviews with Jeanette, using SWOT analysis for evaluation. Strengths: Affordable pricing and alignment with current fashion trends enhance customer loyalty. Weaknesses: Delayed inventory arrivals, "PHP" behavior (holding items without purchase), ineffective management, and limited product options. Opportunities: Adoption of digital technology and fashion trends. Challenges: Domestic competitors and low-priced imported goods. This study provides strategic guidance for small businesses in remote areas to adapt to the digital era.
Co-Authors Afdal Sayhudin Agnes Dua Ona Aloysius Theofilus Indrianto Max Pare Anamaria Ellyria D’Nisa Anastasia Krisyanti Angela Felisitas Ina Ritan Antonius Narang Eong Asdianti Asdianti Barnabas Kevin Keli Benediktius Te Basa Carolina Yunyta Duminggu Chatarina Elvinda Christina Yovani Heret Denisco Vanstefen Naga Costa Elisabet Luju Elisabeth Luju Elisabeth Sherly Noveli Simon Elmira Haci Yusifova Fransiskus Steven Gabriela Christina Gita Yolanda Henrikus Herdi Imelda Atnasia Lambertini Imelda Ndiki Karolina Mustika Elan Dua Krispina Kara Kristiana Reinaldis Aek Magdalena Grengan Maksima Toyo Margareta Valencia Custodi Maria Agustina Rau Maria Beatrix Susanti Tapo Maria Fitriana Dewi Damayanti Maria Fraisceis Canserina Anggun Parera Maria Fransiska Angelina Maria Meliani Maria Modesta Missi Mone Maria Nona Dince Maria Novita Sari Maria Oktavia Alexandria Maria Paulina Novitasari Maria Reagni Gustiani Sambi Maria Rosa Oktaviani Toji Maria Rosadalima Maria Silvana M. Carcia Maria Venselina Nona Yeni Maria Yati Sonia Bria Marselus Don Bosko Mikhael Anjelo Nelci Elvida Klega Noventus Sodi Novi Yanti Nunsio Handrian Meylano Oktavia Jaslina Rini Patricius Santio L.S.Botu Petrus Viktorius Nong Viki Keitimu Sahrul Hidayat Sakarias Leanaldi Serafin Constatia Enjelita Theresia Novita Maristela Theresia Yunita Theresia Yunivita Ertilia Thereza Indariani Peni Ndo Veronika Toa Vinsensius Alfarodino Keytimu Wihelmina Mitan Wilhelmina Mitan Yohanes Kristo Doke Yosefa Yuliatrix Yosefina Andia Dekrita Yusliani Julein Wole Yustina Olivia Da Silva