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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Edueco JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat International Journal of Engagement and Empowerment (IJE2) Jurnal Arastirma Jurnal PKM Manajemen Bisnis Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Putri, Aldila Rahma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DAMPAK REKRUTMEN DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN: Studi Kasus PT Kinarya Anak Negeri (Klenger Burger) Fitriyadi, Enjah Pipit; Kustini, Endang; Putri, Aldila Rahma; Darmadi, Darmadi; Pratama, Guruh Dwi
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 3 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i3.903

Abstract

The aim of this study is to assess the combined impact of employee recruitment and training on the performance of PT Narya Anak Negeri (Klenger Burger) employees. Employing a quantitative approach, the study utilized saturated sampling, involving 75 respondents who are employees of PT Narya Anak Negeri (Klenger Burger). Statistical analyses encompassed validity and reliability testing, classical assumption testing, simple linear analysis, multiple linear regression, determination coefficient computation, as well as hypothesis testing using t-tests and F-tests. Findings indicate that Recruitment (X1) significantly enhances Employee Performance (Y), as evidenced by a calculated t value (8.604) surpassing the critical t value (1.666). Similarly, Job Training (X2) demonstrates a positive and significant impact on Employee Performance (Y), with a calculated t value (7.553) exceeding the critical t value (1.666). Moreover, simultaneous Recruitment (X1) and Job Training (X2) jointly exert a positive and significant influence on Employee Performance (Y), as indicated by an F value (44.156) surpassing the critical F value (2.73), with a probability significance of 0.000 < 0.05. Consequently, the null hypothesis (H0) is rejected in favor of the alternate hypothesis (H3), affirming a simultaneous positive and significant relationship between Recruitment and Job Training on Employee Performance at PT Narya Anak Negeri (Klenger Burger).
ANALISIS STRATEGI PEMASARAN DIGITAL MELALUI PLATFORM MEDIA SOSIAL TIKTOK DALAM MENINGKATKAN BRAND AWARENESS PADA AZKO CIBINONG CITY MALL Fadilla, Dinda Nur; Putri, Aldila Rahma
Jurnal Edueco Vol. 9 No. 01 (2026): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v9i01.511

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui platform media sosial TikTok dalam meningkatkan brand awareness pada AZKO Cibinong City Mall pasca-rebranding dari ACE Hardware. Perkembangan teknologi digital dan tren konsumsi konten video pendek menjadikan TikTok sebagai kanal komunikasi yang strategis bagi perusahaan ritel dalam menjangkau audiens generasi muda. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui analisis SWOT, yang mencakup identifikasi faktor internal dan eksternal melalui matriks IFAS dan EFAS, untuk merumuskan strategi pemasaran digital yang optimal. Hasil penelitian menunjukkan bahwa pemanfaatan TikTok berkontribusi signifikan terhadap peningkatan kesadaran merek AZKO. Aktivitas konten yang kreatif, informatif, dan konsisten terbukti mampu meningkatkan engagement rate serta memperkuat eksposur merek di kalangan audiens. Rebranding AZKO mendapat respons positif dari pengguna TikTok, terlihat dari tren peningkatan keterlibatan selama periode penelitian. Namun demikian, penelitian juga menemukan beberapa tantangan, seperti keterbatasan sumber daya manusia dalam pengelolaan konten digital dan dinamika algoritma TikTok yang cepat berubah. Secara keseluruhan, TikTok terbukti efektif sebagai media promosi dalam mendukung proses rebranding dan penguatan brand awareness perusahaan.
Co-Authors Andhani, Destian Anggraini, Anggun Budi Ismanto Fadilla, Dinda Nur Fitriyadi, Enjah Pipit Hidayat, Anggi Jaenudin Jaenudin Kusmawati, Yeti Kustini, Endang Liawati ., Liawati Maharani, Apriana Napisah, Napisah Pratama, Guruh Dwi Savitri, Shela Indah Simangunsong, Ria Rosalia Sunarto, Ading Wilandari, Devi Fitria Yusuf, Ade