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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MUTIARA MANAJEMEN International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Bisnis Eka Prasetya Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Journal of Society Bridge JMBD Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Niagawan

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PENGARUH MOTIVASI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA TEKSTIL DI PUSAT PASAR MEDAN Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.55928

Abstract

This research aims to determine the influence of entrepreneurial motivation and entrepreneurial competence, both partially and simultaneously, on the success of textile businesses in the Medan Market Center. The research methodology used is a quantitative-descriptive method. The respondents who will be studied in this research are textile business actors in the Medan market center. This research uses a saturated sample, which means the population is used as a sample, and researchers will take 52 textile business actors in the market center. The research results show that entrepreneurial motivation and entrepreneurial competence have a significant effect on the success of textile businesses in the Medan market center. The research results also show that entrepreneurial motivation and entrepreneurial competence simultaneously influence the success of textile businesses in the Medan market center. The results of the coefficient of determination test show that entrepreneurial motivation and entrepreneurial competence can provide a percentage contribution to the success of textile businesses in the Medan market center
PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59625

Abstract

The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%
Co-Authors Angkasa, Jesselyn Artan, Silvia Artan, Silvina Bao Giang, Phan Dovean, Dovean Elisabeth Nainggolan Gultom, Pesta Haubu, TJ. Kanchawongpaisan, Sipnarong Melyani Melyani, Melyani Nainggolan, Susan G Pane, Yonson Petrus Loo Saphira, Viony Setyorini, Dian Simarmata, Asiana Sitepu, Novi Indriyani Situmorang, Frenky Stevani, Stevani Tiofanny, Claudie Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Wilbert Wirnawan, Wirnawan