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All Journal Jurnal Ilmiah Administrasi Bisnis dan Inovasi Dinasti International Journal of Digital Business Management Management Science Research Journal Jurnal Ilmu Multidisplin International Journal of Asian Business and Management (IJABM) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Lentera Jurnal Masyarakat Berdikari dan Berkarya (MARDIKA) Bayt ElHikmah: Journal of Islamic Architecture and Locality Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Kolaborasi Akademika Proceedings of International Conference on Multidisciplinary Engineering (ICOMDEN)
Meutia
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Influencer Marketing and Online Customer Review on Purchasing Decision Mediated by Brand Image : A Study on Nivea Suncare Consumers among Students of Sultan Ageng Tirtayasa University Putri; Meutia; Nupus, Hayati
Management Science Research Journal Vol. 4 No. 4 (2025): November 2025
Publisher : PT Larva Wijaya Penerbit

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Abstract

This study aims to empirically examine the influence of influencer marketing and online customer reviews on purchase decisions of Nivea suncare products, with brand image serving as a mediating variable. A quantitative descriptive method was employed by distributing questionnaires and reviewing related literature. A total of 170 undergraduate students from Sultan Ageng Tirtayasa University (cohorts 2021–2024) were selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The findings indicate that influencer marketing has a positive and significant effect on both brand image and purchase decision. Meanwhile, online customer reviews positively influence brand image but do not directly affect purchase decisions. Furthermore, brand image is proven to have a positive and significant impact on purchase decisions and mediates the relationship between influencer marketing, online customer reviews, and purchase decisions. These results highlight the strategic importance of brand image in strengthening the effectiveness of digital marketing practices.
Pengaruh Komitmen Organisasional dan Retensi Karyawan terhadap Niat Berpindah (Turnover Intention) Setelah Proses Akuisisi di PT Transkon Jaya Tbk Aisyah, Noor; Meutia; Hayati, Neuneung Ratna
Jurnal Ilmu Multidisiplin Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i6.1612

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komitmen organisasional dan retensi karyawan terhadap niat berpindah setelah proses akuisisi pada PT Transkon Jaya Tbk. Latar belakang penelitian didasarkan pada meningkatnya jumlah karyawan yang keluar pada periode setelah akuisisi, sehingga diperlukan pemahaman mengenai faktor-faktor yang memengaruhi perilaku tersebut. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada karyawan dan analisis data menggunakan metode pemodelan struktural. Hasil penelitian menunjukkan bahwa komitmen organisasional berpengaruh negatif terhadap niat berpindah, sementara retensi karyawan terbukti menurunkan niat berpindah sekaligus memediasi hubungan antara komitmen organisasional dan niat berpindah. Selain itu, proses akuisisi memengaruhi kekuatan hubungan antarvariabel tersebut. Kesimpulan dari penelitian ini menegaskan pentingnya penguatan komitmen dan strategi retensi dalam menjaga keberlangsungan tenaga kerja setelah akuisisi.
Review of Mode Selection Probability Public Transportation Route Lhokseumawe - Medan Yunidar Lestari; Fasdarsyah; Herman Fithra; Burhanuddin; Nura Usrina; T Mudi Hafli; Meutia
Proceedings of International Conference on Multidisciplinary Engineering (ICOMDEN) Vol. 2 (2024): Proceedings of International Conference on Multidisciplinary Engineering (ICOMDEN)
Publisher : Faculty of Engineering, Malikussaleh University

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Abstract

In an intercity movement, the choice of mode plays a fairly important role, someone will move from one city to another will certainly consider many things. In traveling during the day or night on the Lhokseumawe Medan route or vice versa, travelers will be faced with a choice of land transportation modes, namely using the Putra Pelangi Bus and the Hiace Minibus. This study aims to determine the characteristics of mode users, factors that influence mode selection. Modeling analysis was carried out using multiple linear regression analysis method. Multiple linear analysis serves to measure the effect of the independent variables on the dependent variable.There are two regression models in this study, the first model based on the characteristics of the mode (Y1) and the second based on the characteristics of the passengers (Y2). The best model based on the characteristics of the mode is Y1= 0.656 + 0.021X1 + 0.108X2 + 0.019X3 + 0.130X4 with R2=0.962 and The best model based on the characteristics of the passengers is Y2= Y= 1,775-0,032X1+0,094X2-0,005X3+0,028X4+0,079X5+0,059X6-0,226X8 with R2=0.564. Keywords: Model; Multiple linear regression analysis; Ordinary Least Square (OLS)
Co-Authors Aisyah, Noor Andini Ekasari Andriyansah . Burhanuddin Chusnur Rahmi Cut Farah Ziba Fasdarsyah Fitiriani Frida, Harya Halimatussakdiah Halimatussakdiah Hana Irfa, Anisa Herman Fithra Ika Marsilia Irdiyantie, Rosy Lia Uzliawati Mastura Mery Noviyanti Mulyasari, Windu Navia, Zidni Ilman Nena Puspita Sari Neuneung Ratna Hayati, Neuneung Ratna Niaci, Sarah Nopera Rauzi, Era Nura Usrina Nurul Hayati, Siti Permadani, Arsyka Putri Raden Mohamad Herdian Bhakti Robi Kurniawan Safitri, Julia Safrida Sari, Mulia SARI, MULIA SAFRIDA Setiawan Sinulingga, Desminaria T Mudi Hafli Ulil Amna, Ulil Yulistiani, Indri Yunidar Lestari