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All Journal SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Community Engagement and Emergence Journal (CEEJ) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Escalate : Economics and Business Journal
Maria, Santi
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Mathematics Social Sciences Other

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Journal : Escalate : Economics and Business Journal

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Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
Co-Authors Cucu Hodijah Deden Sutisna Dewatmoko, Santo Fajar, Fitriani Hendriyanto, Yoga Kurniadi, Wandi Mariana F, R.Adjeng Mariana Rachmawati Mutiara, Ananda Nugroho, Anton Priyo Risna Haryati Santo Dewatmoko Sriwardani . Suharno Pawirosumarto Umban Adi Jaya Yuaningsih, Lilis