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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Humanities and Social Studies RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economics (IJEC) Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen IRA Jurnal Pengabdian Kepada Masyarakat International Journal Business, Management and Innovation Review
Marpaung, Durahman
STIE Muhammadiyah Asahan, North Sumatra, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables Durahman Marpaung; Prianda Pebri; Nirmalasari Nirmalasari; Srie Hartati; Nasib Nasib
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1846

Abstract

STIE Muhammadiyah Asahan is a private university under the supervision of Regional 1 Education Service Institution (LL Dikti Wilayah 1). This study aims to determine the Optimization of Student Loyalty through Rewards and Students’ Satisfaction as Intervening Variables. The research approach used in this research is quantitative. Data obtained by distributing questionnaires with a Likert scale. The questionnaire is arranged based on indicators of reward, satisfaction and loyalty. The target population in this study are 71 students for the 2017-2018 academic year. The sampling technique uses saturated samples. So that 71 respondents are selected to be the sample. Data analysis uses path analysis to determine the direct and indirect effect of the reward variable on student loyalty through student satisfaction. The results of the research that can be drawn 1) Rewards have a significant effect on student satisfaction at STIE Muhammadiyah Asahan. 2) Reward has no effect on student loyalty at STIE Muhammadiyah Asahan. 3) Student satisfaction has a significant effect on student loyalty at STIE Muhammadiyah Asahan.. 4) Reward has a significant effect on student loyalty through student satisfaction at STIE Muhammadiyah Asahan.
Co-Authors A M Siregar A M Siregar Affiah, Hajar Amalia Amalia Ardina Bakti Bakti Bakti, Surya Bertha Nerphy Siahaan Chandra A Siregar Choncho Reynols Manday Faisal Irsan Pasaribu Fandra Dikhi Januardani Harahap, Nafsiyah Agustina Hasan, Muridha Hilda Yanti Br Torus Pane Jufri Jufri Jufrizen Liza Saragih Liza Saragih muhammad safrizal Nasib Nirmalasari Nirmalasari Oktopanda Pebri, Prianda Purwanto Purwanto Ramadani Rhiki Budianto Riadini Wanty Lubis Rohana Sabrina Sabrina Srie Hartati Suhargon, Rahmat Supiah Ningsih Supriadi Siagian Surya Bakti Syahputra, Danil Syera, Inda Arfa Tamba, Dang Panagaman Taufiq Hidayah